Anna Garrison

Anna Garrison Email and Phone Number

Digital and Analytics Associate @ McKinsey & Company
New York, NY, US
Anna Garrison's Location
New York, New York, United States, United States
Anna Garrison's Contact Details

Anna Garrison work email

Anna Garrison personal email

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About Anna Garrison

Marketer - Strategist - Executive ProducerI'm an entertainment industry consultant specializing in culture-driven creative campaigns, both digital and experiential. My North Star is finding ways to support artists, community, and social good through unforgettable shared experiences.

Anna Garrison's Current Company Details
McKinsey & Company

Mckinsey & Company

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Digital and Analytics Associate
New York, NY, US
Website:
mckinsey.com
Employees:
38962
Anna Garrison Work Experience Details
  • Mckinsey & Company
    Digital And Analytics Associate
    Mckinsey & Company
    New York, Ny, Us
  • Mckinsey & Company
    Digital & Analytics Associate
    Mckinsey & Company Sep 2023 - Present
    New York, New York, United States
  • Garrison Works
    Independent Consultant - Entertainment Marketing
    Garrison Works Aug 2016 - Present
    New York, Ny
    Independent consultant specializing in music-driven creative campaigns and brand partnerships. Services include project + account management, talent relations, content strategy and creation, operations and process development, activation design + production, sponsor management. Client Spotlight: Grass Lands at Outside Lands 2019• Sponsor manager for all 28 cannabis sponsors at Outside Lands 2019• Primary liaison between brands, festival leadership, and government regulatory… Show more Independent consultant specializing in music-driven creative campaigns and brand partnerships. Services include project + account management, talent relations, content strategy and creation, operations and process development, activation design + production, sponsor management. Client Spotlight: Grass Lands at Outside Lands 2019• Sponsor manager for all 28 cannabis sponsors at Outside Lands 2019• Primary liaison between brands, festival leadership, and government regulatory bodies• Helped secure 1st ever permit to legally sell and consume cannabis onsite at a major US event• Pioneered production workflows to ensure compliant, safe cannabis activations and marketplace, resulting in +seven-figure sales and zero requests for medical transport across all 3 daysClient Spotlight: Give a Home (Amnesty International x Sofar Sounds) • Global benefit concert series to raise awareness for Amnesty's refugee relief efforts• Project manager for 800+ artists performing at 270+ living room concerts in 1 day, taking place in 170+ cities and 44 countries• Led series content program including contracts, production, distribution and promotion for 60+ performance videos, 8 live streams, 1 mini-documentary• Led artist relations + influencer social media strategy, resulting in 1.5K artist posts, 7MM impressions and 10% of all competition entries• Managed team of 100+ freelancers and volunteers globally• Oversaw all donated media with partners including Shazam, Vevo and Vice. • Additionally led 18+ brand campaigns for Sofar Sounds, producing 59 concerts across 10 countries, booking 170+ artists and generating over 200 branded video assets Show less
  • Nyu Stern School Of Business
    Mba Candidate | Faculty Scholar
    Nyu Stern School Of Business Aug 2021 - Sep 2023
    New York, New York, United States
    Glenn Okun Faculty Scholarship (full tuition, merit-based)Co-President: Entertainment Media Sports AssociationCo-President: Stern AdventuresCo-Producer: Media & Entertainment Conference, hosted in partnership with Columbia Business SchoolVP: Student Government, Community EventsAVP: Stern Tech Association (Corporate Relations)AVP: Graduate Marketing Association (Special Events)Member: Business Analytics Club, Management Consulting Club, Culture Club, Cellar, Stern… Show more Glenn Okun Faculty Scholarship (full tuition, merit-based)Co-President: Entertainment Media Sports AssociationCo-President: Stern AdventuresCo-Producer: Media & Entertainment Conference, hosted in partnership with Columbia Business SchoolVP: Student Government, Community EventsAVP: Stern Tech Association (Corporate Relations)AVP: Graduate Marketing Association (Special Events)Member: Business Analytics Club, Management Consulting Club, Culture Club, Cellar, Stern Women in Business, CannaBusiness Show less
  • Hbo Max
    Mba Intern, Marketing Analytics
    Hbo Max Jun 2022 - Aug 2022
    - Supported marketing strategies through data, testing, and insights -Translated complex data into actionable insights through storytelling dashboards and visualizations - Responsible for collecting reporting/analysis requirements, working with the engineering team to ensure proper data flows, and partnering with Marketing teams to provide clear strategic recommendations to drive incremental results for HBO Max
  • Sofar Sounds
    Account Director And Global Production Lead, Commercial Partnerships
    Sofar Sounds Jul 2019 - Jul 2020
    New York, New York, United States
    Building upon consulting success, transitioned in-house to continue designing global cross-team operations and overseeing campaign production for a growing partnerships business (100% YOY revenue 2017-19). Production:• Led campaign production and account management for 63% of department business, including hiring and managing teams of 10-20 contractors per campaign, overseeing successful brand integration, talent curation, content development, media launch, data analytics and… Show more Building upon consulting success, transitioned in-house to continue designing global cross-team operations and overseeing campaign production for a growing partnerships business (100% YOY revenue 2017-19). Production:• Led campaign production and account management for 63% of department business, including hiring and managing teams of 10-20 contractors per campaign, overseeing successful brand integration, talent curation, content development, media launch, data analytics and reporting• Achieved 146% of goal profit margin, contributing to department's strong revenue growth• Clients include Pernod Ricard, Havas Media, Hyatt Centric, Firestone, 20th Century FoxStrategy + Operations:• Developed and streamlined company templates, workflows and processes including: automated vendor payment systems, media tracking + reporting, content edits and approvals, project management resources• Strategic lead to improve cross-team relations, comms, workflows• Point person for new department initiatives such as white-label content licensing and bespoke content series production Show less
  • Paper Garden Records
    Brand Partnerships + Marketing Consultant
    Paper Garden Records Mar 2018 - 2019
    Brooklyn, Ny
    Paper Garden is a music & art-centric creative agency and record label based in Downtown Brooklyn, with a longstanding history of vinyl releases. Senior Producer - The Frye Listening Party, powered by Paper Garden Records• Vinyl listening parties in 8 US cities to celebrate Brother Osborne’s Port St. Joe record release • Responsible for all promo, production logistics, content creation, reporting• Identified and secured Master & Dynamic and Crosley as additional campaign… Show more Paper Garden is a music & art-centric creative agency and record label based in Downtown Brooklyn, with a longstanding history of vinyl releases. Senior Producer - The Frye Listening Party, powered by Paper Garden Records• Vinyl listening parties in 8 US cities to celebrate Brother Osborne’s Port St. Joe record release • Responsible for all promo, production logistics, content creation, reporting• Identified and secured Master & Dynamic and Crosley as additional campaign partners• Following successful launch, client extended a one-day in-store activation to a full-month installation nationwide Show less
  • The Participation Agency
    Producer / Project Manager
    The Participation Agency Jun 2018 - Oct 2018
    Ny, Ny
    The Participation Agency is an NYC based award winning creative agency. We translate digital experiences into lived experience, building an affinity between consumers and brands with cutting-edge experiential campaigns. Our agency is made up of creatives, designers, strategists, writers, and artists who each bring their expertise to the table to create buzz-worthy experiences that resonate without abandoning data and metrics.Specific Responsibilities: • 2018 Grace Hopper… Show more The Participation Agency is an NYC based award winning creative agency. We translate digital experiences into lived experience, building an affinity between consumers and brands with cutting-edge experiential campaigns. Our agency is made up of creatives, designers, strategists, writers, and artists who each bring their expertise to the table to create buzz-worthy experiences that resonate without abandoning data and metrics.Specific Responsibilities: • 2018 Grace Hopper Celebration: brand programming and multi-event activation• Responsible for staffing, production and internal agency coordination across 7 days of public and private activations for premier agency account• Led selection and implementation of project management software, team training and overhaul of existing production processes to fit new system Show less
  • The Wild Honey Pie
    Brand Partnerships
    The Wild Honey Pie 2016 - May 2017
    Brooklyn, Ny
    The Wild Honey Pie is a Brooklyn-based media and events company. We work closely with artists, brands, management companies, and labels to support the very best emerging musicians via compelling original video content, intimate live events, and what has quickly become one of the most influential music blogs in the world.Specific responsibilities: • Designed and sold music-based brand partnership packages for TWHP's festivals, special events, and digital platforms • Responsible… Show more The Wild Honey Pie is a Brooklyn-based media and events company. We work closely with artists, brands, management companies, and labels to support the very best emerging musicians via compelling original video content, intimate live events, and what has quickly become one of the most influential music blogs in the world.Specific responsibilities: • Designed and sold music-based brand partnership packages for TWHP's festivals, special events, and digital platforms • Responsible for full sales cycle from prospecting through contract negotiation, production, reporting and renewal• Led brand partnerships for The 2017 Beehive showcase series at SXSW (Austin, TX) and Northside Fest (Brooklyn, NY) Show less
  • Green Mountain Energy Company
    Ny And Nj Partnerships And Events Specialist
    Green Mountain Energy Company Nov 2014 - Aug 2016
    Greater New York City Area
    •Designed and implemented GME’s regional event and sponsorship strategy with budget in excess of $1.2MM•Produced 50+ activations/month on average, including design, material sourcing, staffing, insurance, permits, travel, payments•Business owner for 200+ local and national partner accounts•Promoted twice in 6 months, from sales team to partnership assistant to regional program coordinator with management responsibilities.
  • Universidad De Antioquia
    Psyconex Research Fellow
    Universidad De Antioquia Jan 2013 - 2015
    Medellín, Colombia
    •Proposed, designed, and executed a mixed-methods psychological study of at-risk adolescents at a K-12 public school of 2,000 students in Medellin•Developed and implemented a practical intervention for aggressive adolescents tailored to local community as a result of findings•Cultivated a coalition of government, private sector and university support over the course of the study, managing stakeholder expectations and influence•Organized day-long training conference based… Show more •Proposed, designed, and executed a mixed-methods psychological study of at-risk adolescents at a K-12 public school of 2,000 students in Medellin•Developed and implemented a practical intervention for aggressive adolescents tailored to local community as a result of findings•Cultivated a coalition of government, private sector and university support over the course of the study, managing stakeholder expectations and influence•Organized day-long training conference based on my resilience study for 500+ local educators and mental health workers in collaboration with Secretary of Education for Medellín •Presented as keynote speaker at said conference (in Spanish) Show less
  • Fulbright Colombia
    Fulbright English Teaching Assistant
    Fulbright Colombia Jun 2012 - Jun 2013
    Medellín, Colombia
    •Taught 4 weekly English language workshops and managed American cultural programs; increased participation 300% through outreach and marketing initiatives•Designed and executed an independent social project assisting a public school psychologist in a neighborhood with high rates of poverty and survivors of conflict displacement •Focused on providing mental health support for faculty, students, and their families; documenting life histories, psych assessments, and preliminary… Show more •Taught 4 weekly English language workshops and managed American cultural programs; increased participation 300% through outreach and marketing initiatives•Designed and executed an independent social project assisting a public school psychologist in a neighborhood with high rates of poverty and survivors of conflict displacement •Focused on providing mental health support for faculty, students, and their families; documenting life histories, psych assessments, and preliminary research preparation.•Secured blessing of local social groups to conduct work in neighborhood with ‘invisible borders’ Show less
  • Health Cognitions And Behavior Lab
    Research Assistant
    Health Cognitions And Behavior Lab Jan 2012 - May 2012
    Washington, D.C.
    • Assisted in several psychology studies; responsible for running participants, coding data, completing literature searches, etc.
  • Latino Health Research Center
    Research Assistant
    Latino Health Research Center Sep 2011 - May 2012
    Washington, D.C.
    • Gained experience in performing psychological studies• Lead focus groups, collected/coded data, recruited and ran participants, administered tests, reviewed/summarized the literature• Learned ethical research standards• Most activities conducted in Spanish

Anna Garrison Skills

Spanish Writing Research Teaching Tutoring Corporate Partnerships Partner Identification And Acquisition Contract Negotiation Event Logistics Training Esl Child Development Microsoft Office Project Management Account Management Content Development Talent Relations Cause Marketing Strategic Partnerships Relationship Building Salesforce Crm Software Time Management

Anna Garrison Education Details

Frequently Asked Questions about Anna Garrison

What company does Anna Garrison work for?

Anna Garrison works for Mckinsey & Company

What is Anna Garrison's role at the current company?

Anna Garrison's current role is Digital and Analytics Associate.

What is Anna Garrison's email address?

Anna Garrison's email address is an****@****ain.com

What is Anna Garrison's direct phone number?

Anna Garrison's direct phone number is +150890*****

What schools did Anna Garrison attend?

Anna Garrison attended Nyu Stern School Of Business, The George Washington University, Universidad Católica De Valparaíso.

What are some of Anna Garrison's interests?

Anna Garrison has interest in Community Service, International Exchange, Soccer, Dance, Sustainable Agriculture, The Great Outdoors And Sustainability, Learning And Exploration, Philanthropy Coordination, Children, Sofar Sounds.

What skills is Anna Garrison known for?

Anna Garrison has skills like Spanish, Writing, Research, Teaching, Tutoring, Corporate Partnerships, Partner Identification And Acquisition, Contract Negotiation, Event Logistics, Training, Esl, Child Development.

Who are Anna Garrison's colleagues?

Anna Garrison's colleagues are Jonathan Moore, Chris Mcmillen, Raghavan Janardhanan, Anju Shenoy, Korkut Alp Aydin, Pierre Mongier, Christina Meyer.

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  • 3
    gmail.com, deluxe.com, bydeluxe.com

    2 +162636XXXXX

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