• Supports Goodway’s sales and marketing teams to spearhead strategy and execution of brand awareness, ABM, and demand generation for multi-location, B2B, and agency markets. • Works with cross-functional teams, from business development, to client experience, and account directors to create shared vision and collaborate to accomplish business growth goals. • Executes and activates GTM plans across funnel stages, including channels like content syndication, content marketing, digital advertising, gift and print marketing, events, and email marketing. • Measures results of our campaigns and long-term goals to make data-driven decisions. Determines KPIs and assesses ROI of marketing initiatives. • Also acts as Scrum Leader for the marketing team, leading our process toward an agile mindset to win results faster, optimize, and learn. Manages project management system and processes, and supports marketing leaders with change management.

COACT is a B2B business growth agency that focuses on integrating sales and marketing and leveraging account-based strategies to generate business opportunities for clients. • This role is a member of the executive leadership team. • Led the agency’s marketing team—including a group of ten cross-functional specialists from video, to graphic design, content writers, digital marketers, web developers, and market researchers—to execute winning client work. • Developed client GTM strategy and ran the agency’s day-to-day operations on client work. Managed project management system (Wrike), and handled all marketing reporting to show progress toward our strategy and revenue-based business objectives. • Acted as the client’s main point of marketing contact and collaborated with internal sales team to hit goals. Also acted as account executive for our largest marketing clients, building long-term relationships to prove the agency’s value and add additional revenue from existing accounts. • Represented the team at tradeshows and events to prospect new business.

Created for the first time within the org, and led, all digital advertising initiates for clients and the internal brand. Including LinkedIn ads, Facebook/Instagram ads, Google search, display, and Bing.

• Oversees and executes digital advertising, website, social media, and album marketing for up-and-coming Americana band. • Supports business development efforts by building relationships with venue owners, PR reps, and booking agents to build awareness and set new festivals and concerts. • Creates strategic content plans and posting schedules that have increased social media interactions by 115% year over year.• Composes and records piano and harmonies for all original music and assists our recording team in bringing these musical visions to life.

• Created and leads a team of 5 college-student freelancers to complete creative projects. • Successfully monetized the business to earn revenue from the freelancer’s work for other musicians. • Built strategic business model, social media accounts, and website. • Directs project completion and oversees the music business success of multiple musicians. Freespirit Music Management is a team of enthusiastic music industry professionals who work with independent musicians and artists to create engaging graphic design, social media, web design, and photo/video content. It began when I recognized a need in the local music community for better music business education for small artists. I also recognized that many small musicians lack connections to freelancers in the industry. Our mission is to provide artists with the music business education and strategy needed to create a sustainable career, as well as connect musicians and bands to freelancers in the industry on a project-by-project basis.

• Led presentations to 150+ students demonstrating Pearson products and answering tech questions.• Represented Microsoft and Pearson at ISTE 2018 in Chicago, IL by demoing Microsoft's virtual reality technology, the Hololens. • Built customized Wordpress websites for the Ohio sales team to highlight Pearson's Inclusive Access initiative and drive digital sales to multiple Ohio campuses.

Supported clients on social media strategy, planning, design, and execution. Designed branding for new client, including logo, color scheme, and print collateral.

• Supported the Psychology department's Adaptive Regulation and Coping Lab in preparation for a large study on meditation and its impact on anxiety and depression. • Has working knowledge of multiple statistics software programs, including: STATA, SASS, SPSS, Tableau, and Excel. • Enhanced research insights by analyzing, coding, organizing, and finding correlations within survey data of 750+ participants.