Ali C. Email & Phone Number

Cincinnati, Oh, Us

Cincinnati, Ohio, United States

Cincinnati, Ohio, United States

Dallas/Fort Worth Area

Dallas/Fort Worth Area

Dallas, Texas

- Served as a liaison between the Customer and teams throughout Marketing, Inflight, Hospitality, and Finance by understanding our policies and procedures and identifying unfriendly aspects of the Customer journey.- Collaborated with 10 cross-functional teams in workshop sessions to establish desired capabilities for a new Customer sentiment analysis platform. Create current data collection and analysis process flows in Visio to recognize existing pain points and future platform preferences for each team involved.- Designed, developed, and tested an airport scorecard to be used by station supervisor’s and the Customer Experience team to assign scores to each airport based on qualitative and quantitative data collection.- Analyzed project progression and overall portfolio health by collecting weekly status reports from each team member to be summarized in bi-weekly reports to Marketing executives.- Directed initiative to implement new process for the Marketing department to utilize when collecting and compiling competitive industry insights that will save employees time and allow for more thorough analysis.

Dallas, Texas

- Independently researched millennial Customer trends and designed a new millennial-focused credit card product, business case and marketing strategy based on data findings; presented final recommendations to team leaders.- Authored content for Southwest the Magazine’s product spotlight on Gift Cards, read by 5M+ travelers per issue.- Consolidated and input promotion details for over 100 products into Adobe Campaign software to enable better targeting capabilities and more trackable results for offers and promotions.- Worked closely with Revenue Management teams to include their strategies in the planning of new fare products.

Austin, Texas Area

- Connected and communicated with influential individuals and companies to negotiate partnerships.- Analyzed and managed social media performance across platforms and utilized data to improve current strategies.- Increased follower base from 100 to 20,000 on social media accounts through engagement and post planning.

Austin, Texas

- Authored weekly blogs that discussed current trends, sustainable fashion, travel, and other topics.- Researched and implemented keywords across company website and webpages to improve search relevancy.- Corresponded with customers and brand influencers in person and online to promote brand growth and exposure.- Created content for company website and social outlets that reached 20,000+ followers.

Marketing, Senior

Activities and Societies: Women in Business, Kappa Kappa Gamma

Plan Ii Honors Program

Activities and Societies: 2019 Model Thesis Recipient, Terry Foundation Scholarship Recipient, Presidential Scholar, Plan II Student.