Part of the pre-opening team overlooking rooms, IT, and the revenue department.Set up the rooms division department for the three lodges located among the Sharjah emirate, as well as all the IT-related systems and the rate structure for the properties. Playing an essential role in room revenue by setting short middle-term targets with the sales team and monitoring the room’s profitability.

Develop Revenue Strategy for Each destination to increase and attract tourism footfall is each destination Develop Strategy to enhance online sales for each destination Assist Asset management during the pre /post opining of Shurooq hotels including but not limited to meeting operator, Analyzing Monthly Quarterly Yearly Budget reviews ,revenue and sales plan reviews

Responsible for maximizing Company online market penetration by using the all the online delivery channels for effective pricing strategies based on future demand forecasts. Build strategic and tactical changes on online Channels that drive business profitability by increasing visitors, improving conversion rates, creating brand awareness and exposure

Responsible for maximizing Company revenue through development and implementation of effective transient/group inventory and pricing strategies based on future demand forecasts. Build strategic and tactical changes on online Channels that drive business profitability by increasing visitors, improving conversion rates • Enhance overall pricing strategy to include all market segment and distribution channels • Effective management of inventory and pricing of all distribution channels including:o Brand web page o 3rd party sites o Central Reservation System (CRS)o Global Reservations System (GDS) • Closely monitor competitive pricing and the impact of relative pricing decision on property performance.• Analysis of a Weekly/ Monthly propriety performance.• Rate parity and rate compliance's regularly monitored for all proprieties.• Sharing best practices and key learning with Property Sales` and Reservations Teams.• Contribute Revenue Management statistic vision during all corporate management monthly review meeting

•Understand the composition of hotel profitability, and uses this to evaluate business from local accounts and groups so as to provide input to future rate setting and negotiation. •Monitor competitor pricing for all revenue generating departments, understands the dynamic of the local market and the demand generators, and recommends appropriate actions to the Revenue Room Taskforce in relation to the hotel’s pricing and market mix strategy.•Conduct weekly rate/sell strategy (yield) meetings with General Manager, DOSM, Front Office Manager, Food and Beverage Manager. •Monitor and determine demand periods for function space, rooms and catering through an analysis of historical data and current bookings. •Responsible for tracking and analyzing of booking pace, group wash, cut off enforcement for groups as well as denied and regretted business. •Approve and/or implement sell strategies for all group proposals , and collaborates with the Director of Sales and F&B Manager on setting group and conference rates.•Manage use of revenue systems* on a daily basis. This includes the responsibility for any manipulation of the yield hurdle points and daily inventory balancing where appropriate. •Manage all channels (GDS, Internet direct and indirect) including but not limited to room types and sell strategy. Responsible for ensuring compliance with the Lowest Internet Rate Guarantee and managing third party distributors in compliance with standards and rules).•Provide input to the annual budget process on all revenue aspects of the business. •Provides medium-term revenue-based forecasts of required staffing levels to all departments. •Effectively monitor and analyze variations from the budget•Develop procedures that track, report on, and control the running costs of the department•Develop a competitive business plan for your operational area and communicate this to your operational colleagues and staff

•Understand the composition of hotel profitability, and uses this to evaluate business from local accounts and groups so as to provide input to future rate setting and negotiation. •Monitor competitor pricing for all revenue generating departments, understands the dynamic of the local market and the demand generators, and recommends appropriate actions to the Revenue Room Taskforce in relation to the hotel’s pricing and market mix strategy.•Conduct weekly rate/sell strategy (yield) meetings with General Manager, DOSM, Front Office Manager, Food and Beverage Manager. •Monitor and determine demand periods for function space, rooms and catering through an analysis of historical data and current bookings. •Responsible for tracking and analyzing of booking pace, group wash, cut off enforcement for groups as well as denied and regretted business. •Approve and/or implement sell strategies for all group proposals , and collaborates with the Director of Sales and F&B Manager on setting group and conference rates.•Manage use of revenue systems* on a daily basis. This includes the responsibility for any manipulation of the yield hurdle points and daily inventory balancing where appropriate. •Manage all channels (GDS, Internet direct and indirect) including but not limited to room types and sell strategy. Responsible for ensuring compliance with the Lowest Internet Rate Guarantee and managing third party distributors in compliance with standards and rules).•Provide input to the annual budget process on all revenue aspects of the business. •Provides medium-term revenue-based forecasts of required staffing levels to all departments. •Effectively monitor and analyze variations from the budget•Develop procedures that track, report on, and control the running costs of the department•Develop a competitive business plan for your operational area and communicate this to your operational colleagues and staff

Assume responsibility for the execution of the Reservations Department’s policies and procedures and manage the daily operation.Maintain Reservation standards.Select and train Reservations staff, discipline and recommend succession/termination as necessary, and conduct performance appraisals.Schedule staff according to budgeted guidelines, while ensuring maximum service to guests.Review/analyze call volume (ACD) reports including abandonment rate, and take action as appropriate.Control room and rate availability in accordance with established guidelines to maximize occupancy and revenue.Operate and manage the Guestres system.Work with the Sales Department in handling group bookings, maintaining files, tracing cut-offs dates, following up on special instructions, etc.Control all suite reservations in conjunction with the Reception Manager and ensure special handling of top corporate clients, VIPs, and return guests.Prepare and distribute occupancy and revenue forecasts and keep all department heads well informed of any unexpected changes in levels of business.Monitor no show and late cancellation collection with Front Office and Accounting department.The ability to maintain accurate records on pick-up, cancellations, no-shows, and sources of reservations. Create and maintain individual rate codes for each negotiated account as established by the Sales Department.Establish and maintain the rate code conversion tables between PMS and WRO system.Attend and contribute to the yield management meetingsConduct follow-up training sessions and provide timely feedback to Reservations staff.Maintain favorable working relationships among employees to promote maximum morale, productivity and efficiency.Develop and mentor the Reservations staff for further growth.

Assume responsibility for the execution of the Reservations Department’s policies and procedures and manage the daily operation.Maintain Reservation standards.Select and train Reservations staff, discipline and recommend succession/termination as necessary, and conduct performance appraisals.Schedule staff according to budgeted guidelines, while ensuring maximum service to guests.Review/analyze call volume (ACD) reports including abandonment rate, and take action as appropriate.Control room and rate availability in accordance with established guidelines to maximize occupancy and revenue.Operate and manage the Guestres system.Work with the Sales Department in handling group bookings, maintaining files, tracing cut-offs dates, following up on special instructions, etc.Control all suite reservations in conjunction with the Reception Manager and ensure special handling of top corporate clients, VIPs, and return guests.Prepare and distribute occupancy and revenue forecasts and keep all department heads well informed of any unexpected changes in levels of business.Monitor no show and late cancellation collection with Front Office and Accounting department.The ability to maintain accurate records on pick-up, cancellations, no-shows, and sources of reservations. Create and maintain individual rate codes for each negotiated account as established by the Sales Department.Establish and maintain the rate code conversion tables between PMS and WRO system.Attend and contribute to the yield management meetingsConduct follow-up training sessions and provide timely feedback to Reservations staff.Maintain favorable working relationships among employees to promote maximum morale, productivity and efficiency.Develop and mentor the Reservations staff for further growth.

Started with the per Opining Team as a Reservations Supervisor and completed day by day operations supervising monitoring the daily reservations team tasks as well responsible for the following tasksOrganize, sort and direct incoming mail for the department.Handle several telephone calls at any given time.Successfully complete a room reservation for any given time period Knowing what types of accommodations, rates and special services are available. In addition, the ability to properly code all said reservations as to the rate type, source, travel agent, Saber, etc.Ability to recite all information regarding hotel facilities, hours of operation, key personnel, special activities and functions in the hotel.Recognize reason what a potential guest is looking for in room accommodations and participate in problem solving situations while keeping the Reservations Manager well informed.Utilize the guest history program to ensure maximum accuracy and recognition. Utilize the computer system in retrieving, updating and inputting room reservations.Process internal reservations, management reservations, reservations from the Worldwide Reservations Office, employee complimentary requests, rooming lists, group blocks, travel agent discounts, telexes and faxes.Respond properly in any hotel emergency or safety situation.Perform other tasks or projects as assigned by hotel management and staff.Handling Group Enquiries and Setting up Groups