Ali Howes Email & Phone Number

Cheltenham, England, United Kingdom

Maisemore, England, United Kingdom

Cirencester, England, United Kingdom

Built and managed strong client relationships with Volvo, Whitbread and English Heritage. Developing integrated online and offline Direct Marketing campaigns for Retail, Membership and CRM.Responsibilities included:- Developing strategy for key projects, effective integrated DM campaign planning, including media and data consideration, execution and results analysis- Briefing and overseeing projects from start to finish, managing internal and external teams to achieve key objectives- Proficient presentation skills and providing expert recommendations for quarterly results reviews, including data analysis and reporting- Team management, development and recruitment- Efficient budget and forecast management against targets

Cheltenham, England, United Kingdom

Responsibility for managing integrated DM campaigns for the following clients: The Royal British Legion, HBOS, CLIC Sargent, Irish Cancer Society, Sue Ryder Care, PDSA and The Salvation Army.

Managing a team to develop integrated DM acquisition and customer management campaigns for GM, RSPCA, Hilton co-branded credit cards and retail finance portfolios. Including: Building and managing affinity partner relationships; Planning marketing strategies for each brand to achieve objectives and target CPA’s; Negotiating and influencing internal departments, external suppliers and clients; Efficient control of budget and resource.