Product Designer
CurrentMy responsibilities include: • Worked on SaaS based projects, E-commerce, end user centric web and mobile application and digital projects. • Collaborated closely on product planning and execution with key stakeholders. • Collaborated with other designers to produce intuitive, delightful user experiences. • Worked on prototyping tools such as Figma, Invision, and Just in mind. • Conducted a wide range of user studies and generating user personas to continually enhance the experience. • Assisted the UI engineering and Infrastructure teams to understand and build the system based on the stakeholder requirements. • Worked directly with the Head of Product to develop a design system framework to facilitate an efficient way of collaboration between designers and engineers. • Conducted a comprehensive market research to evaluate various UI libraries with main emphasis on understanding the pain points and UX gaps, analyzing the feature sets, and delivery models. • Prepared synthesis documents and mood boards that further helps our engineering team. • Conducted usability studies and iterative prototyping to delivery high usable, valuable products. • Work closely with the development team to help to understand UI development needs and its development translations. • Delivering and launching the final product and continuously analyzing the impact on users. • Lastly, analyzing important feedback from end-users and implementing it to improve the product usability.