Ali Mcfarland Email & Phone Number

Nashville, Tn, Us

Nashville, Tennessee, United States

• Designed and executed thoughtful PR campaigns for diverse clients including including Nashville’s promising new artists, legacy acts and established nonprofits.• Secured trade, local, national and digital stories that highlight new releases, increase brand awareness and relate to current affairs.• Oversaw all aspects of client accounts including leading client meetings, timeline management, budgeting and monitoring campaign progress to ensure success.• Authored all client press releases, fact sheets and media materials while cross-referencing with promotional content to verify the writing reflects a brand’s messaging. • Proactively analyzed the impact of the current publicity strategy to implement adjustments and new pitch angles where necessary. • Briefed talent and executives prior to media opportunities to confirm they were properly prepped and understood their talking points. • Served as the primary point of contact for clients and journalists to guarantee prompt and collaborative communication. • Orchestrated large-scale media events for artist album releases, including managing 20-50 onsite press. • Advised clients on social media content to ensure cohesive campaign messaging, which included influencer outreach for event participation.• Led efficient onsite event management for talent and executives including red carpets, filmings and media events. • Developed strategic media relationships to foster long-term cooperation while representing clients and the company.• Directed daily team activities, managed the team coordinator, oversaw the company internship program and organized client materials.

Remote

• Coordinated global publicity screening strategies and interview requests across 80+ international Paramount territories.• Prepared detailed film marketing deck presentations showcasing publicity strategies and post-campaign highlights to Paramount chairman, high-level executives, vendors and filmmakers. • Collaborated with publicists and the digital team to execute key media events, premieres and tours which included brainstorming activations, coordinating travel, updating press and managing talent.• Monitored agency progress of film materials, such as generic interviews, editorial pieces and film facts sheets.• Provided timely communication updates for internal teams and external stakeholders by sharing tour highlights, film reviews and event reports.• Interviewed and selected candidates for the department internship program, prepared the semester curriculum, assigned projects and conducted check-ins. • Ensured COVID protocol compliance during publicity events in collaboration with the safety team.• Contributed to the success of record-breaking international releases including: Top Gun: Maverick, A Quiet Place Part ll, Rocketman, Sonic The Hedgehog and The Lost City.

Los Angeles, California

Greater Los Angeles Area

• Developed pitches, press releases and targeted media lists for multiple show premieres. • Produced comprehensive talent itineraries and supported onsite panel execution for WonderCon 2019.• Curated and distributed daily division-wide newsletters detailing press coverage and relative industry news.

Greater Los Angeles Area

• Provided extensive script analysis and conducted detailed research to support management.• Presented team updates to executives, handled various administrative tasks and directed a high volume of calls for the company President as needed.

Greater Los Angeles Area

• Assisted with the planning and onsite execution of premieres, award consideration events and entertainment festivals, such as red carpet details, check-in and catering.• Assembled and distributed daily press clips of all FX Networks shows and event coverage.

Bachelor Of Arts - Ba, Public Relations

Activities and Societies: Public Relations Student Society of America, National Society of Collegiate Scholars

Study Abroad Program

Global study abroad program: Spain, Ghana, South Africa, India, Myanmar, Vietnam, China, Japan

Study Abroad Program

Journalism and Media Studies semester study abroad program