Bacardi, Dusse, Martell, Chivas, Grey Goose, Universal, Zing Zang, Chinatown Chamber, Mariano’s, The Chrysalis Initiative, Unilever products Evaluate and develop our marketing strategy and marketing planPlan, direct, and coordinate all marketing efforts from start to finishResearch demand for our services and research competitive setsDevelop pricing strategies to maximize profits and market share while balancing client satisfactionManage campaign-specific budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projectionsDevelop and manage marketing campaignsBuild brand awareness and positioning for the companySupport sales and lead generation effortsOversee social media marketing strategy and content marketing

Our organization services youth ages 9 to 17, focused primarily on ultra high-risk youth, incarcerated youth, alienated youth, low income youth, and abused youth.Our mission is to decrease violence, improve the social and emotional conditions, andprovide financial opportunities among the youth in Chicago's South Shore community. Withbaseball training and competitive participation as our core drivers, our mission is achievedthrough high-intensity mentoring, intervention, and social entrepreneurship activities. Wealso incorporate cultural awareness, service learning, and civic engagement. We use thiscombination of programming and direct interaction to positively and permanently impact thelives of school age youth, resulting in life-altering character development and improveddecision making.

Planning & BuyingProgrammatic: The Trade Desk, Social, Search, Local TV, Local Radio, PrintProcess Management and DevelopmentActivation and ExecutionBridge Campaign WorkRevitalize the way Marco's does its advertising (creative, media buying, media planning)

Accounts:BABY: Graco, Aprica, Baby JoggerTOOLS: Irwin, Lenox, HilmorCONSUMER: LunchBlox, Easy Find LidsHOME SOLUTIONS: Calphalon, Goody Management:-Guide the Assistant Strategist through the fundamentals of the planning process. -Delegate (maintenance) responsibilities and check work of Interns, Junior Associates, Associates.Media Strategy:- Seek a consumer-centric view in all strategic thinking Ideas- Provide point-of-view on various media in the marketplace- Participate in brainstorming sessions- Create media plan recommendations and alternatives- Select media vehicles and determine scheduling- Investigate creative, innovative approaches to strategically reach the target consumer- Analyze competitive activity in the marketplace

Working on Wrigley, Supporting on Choose Chicago tourism account. Confection Brands: Skittles (GM and Hispanic), Starbursts(GM), Starburst Mini (GM), Shopper MarketingMint Brands:Altoids Mints (GM), Lifesavers (GM), Doublemint (GM)Gum Brands: Orbit (GM and Hispanic), 5 Gum (GM and Hispanic), Juicy Fruit (GM and Hispanic), Extra (GM and Hispanic), Eclipse (GM) Budget/Billing Management, Approvals & Audit Coordination, Competitive Reporting, Budget Reporting & Reconciliation, Forecasts, Client Competitive Data, Client Audits, Client Authorizations, Workflow/Process Development/Optimizations, Client Procurement Projects

Working on the Hallmark account, Supporting on Choose Chicago Tourism account.Financial- Guided media teams through monthly client billing, budget reconciliations, and quarterly aging reports- Held accountable for all media flowcharts, cost-out sheets, fee trackers, commission rates, and budget forecastsPlanning- Analyzed marketing data to connect advertising messages with consumers for the Hallmark Cards Account- Managed and planned the allocation of $35.6 million in advertising dollars in 2013 and $25 million + for 2014- Determined clients’ advertising placement and budget needs for national TV, radio, print, OOH, and digital media- Led mass channel, retail, and in-store initiatives for Hallmark at Kroger, Walgreens, Walmart, and CVS

- Posted and distributed eBay marketing materials - Solicited and reviewed submissions to be featured on eBay videos- Coordinated weekly visits to residence halls and filmed pickers videos- Prepared and executed marketing materials for social, digital, and print media- Created social media posts and reached 1,000,000 online views, 250,000 new usernames, and 500,000 new auctions

- Organized actors during commercial and short film auditions - Called agents, sorted headshots, kept logs for actors and researched clients’ target markets- Assisted in the office and in audition sessions for national television shows and commercials (AT&T, Sony, Coke, Target, Toyota, Orbit/Wrigley Gums, Always, Velveeta, American Family Insurance, etc.)