Content Strategist
Current
May 2024 - Present
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Ali Shaikh Email & Phone Number
Brand Storyteller | Communication Strategist | Social Media Marketing | Digital Marketing Strategy | Corporate Brand Building |
at
Spiro
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 86%
Current company
Role
Brand Storyteller | Communication Strategist | Social Media Marketing | Digital Marketing Strategy | Corporate Brand Building |
Location
Dubai, United Arab Emirates
Who is Ali Shaikh? Overview
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Quick answer
Ali Shaikh is listed as Brand Storyteller | Communication Strategist | Social Media Marketing | Digital Marketing Strategy | Corporate Brand Building | at Spiro, based in Dubai, United Arab Emirates. AeroLeads shows a matched LinkedIn profile for Ali Shaikh.
Ali Shaikh previously worked as Content Strategist at Spiro and Senior Business Manager - Progressive Communications at Buz Management And Marketing Consulting. Ali Shaikh holds Post-Grad From Xavier'S Institute Of Communications, Advertising & Marketing Communications from St. Xavier'S College.
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Profile bio
About Ali Shaikh
People usually believe that it is easier to talk about yourself but in reality it is much simpler to describe someone else’s personality and qualities than your own. But I’ll still make an attempt to illustrate a few qualities. To begin with I’m a keen observer; I notice tiny details in the surrounding. I’m an avid art lover which helps me appreciate and meticulously analyze things like artistically structured buildings, paintings, interesting music, antique items and various other architectures. As a person I’m a little reserved and a taciturn at first but once comfortable I can initiate a conversation at the drop of a hat. I like to keep myself well-informed and updated with the news around the world. I am a big foodie and I like to try new cuisines and delicacies. I believe food too is a form of art and should be appreciated. Something else I’m really interested in is football. Watching and also playing on the field gives me immense pleasure. It is quite a stress-buster, good for the mind and the body. Since I observe a lot, it inculcates the virtue of creativity in me. I try not to bring monotony to my work and try to look at an assignment with a new perspective and this also proves beneficial as the profession I've chosen requires me to have a lot of imagination and new ideas. Another aspect of me is that I’m hardworking as I believe in the saying ‘As you sow, so shall you reap’. Hard work and education are the only things that will help you achieve success. Being optimistic is good but being in the fond hope that one shall achieve their dreams even though they haven’t worked for it will not land them anywhere. So I’m not overoptimistic but a practical person. I’m not a person of all work and no play; I’m a fun-loving and enjoy going to and exploring new places. I admire nature and have a knack for photography. So these are a couple of aspects I noticed about myself. I hope this proves helpful in deciphering me.
Current workplace
Ali Shaikh's current company
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7 roles
Ali Shaikh work experience
A career timeline built from the work history available for this profile.
Senior Business Manager - Progressive Communications
Communication Strat | PR | Social | DigitalAs a senior business manager with experience in cross-domain communication - social, digital and PR,my responsibility is to bring a wealth of knowledge and expertise to the table and working with high-performing cross-functional teams and fostering a collaborative and innovative work environment that encourages creativity and learning. My role at BUZ MMC is to develop and support Progressive Com’s PR, Social and Digital department and elevate its creative potential and strategic approach, alongside winning new long-standing clients.
Apr 2023 - May 2024
Communication Strategist
Communication Strategy | Social Sapien | Digital | Corporate Branding | Brand StorytellerAs a seasoned communication strategist with a proven track record of success, I have had the pleasure of working with a diverse range of clients across various industries. My expertise lies in crafting compelling narratives that resonate with target audiences, building brand awareness, and developing effective communication strategies that drive business growth.In addition to my communication strategy expertise, I have also played a key role in securing new business and closing deals. My ability to understand client needs and develop tailored solutions has been invaluable in building lasting relationships and driving revenue growth.Throughout my career, I have been recognized for my ability to think creatively, solve complex problems, and deliver results. I am passionate about helping organizations communicate effectively and achieve their business objectives.
Feb 2022 - Apr 2023
Social Media Manager | Communication Strategist
My role at Digital Media Sapien focused on:• Content Creation: Conceptualising campaigns creating content for social media handles, Google Ads and Facebook ads for different online formats.• Social Media: Conceptualised posts to educate, engage and generate leads • SEM: Conceptualised content to ensure maximum quality leads using the latest standards, specifications and requirements• Google/Facebook Media Ads: Conceptualised content for different media to build brand equity, engagement drive, and performance• Website Development Projects: Complete content management for website development – from wireframes to content creation to execution and testing.• Digital Formats: Exposure to Standard Display, Rich Media, Text Ads, Canvas, Carousels, Stamp Ads, Page-Like Ads, Dynamic Posts and SMS. My responsibilities:• Research, creating and implementing Social Media Content Strategies across all platforms.• Create a communication strategy that helps to elevate the brand on digital platforms as well as e-commerce.• Generate sale centric approach on our social handles• Working closely with the Creative Team and suggesting visual approaches relevant to social platforms and formats.• Coordinating with the client and creating/managing content for social media platforms for reach campaigns• Optimizing and monitoring campaign performance and media spends• Influencer Outreach Programs: Getting in touch with influencers to execute brand promotions.• Reporting: Create reports that provide effective social currency results - Interaction, reach, and engagements.• Major brands: Al Areesh, Healthy Farm & Al Hathboor.During this time, I’ve also worked in parallel as a consultant for:• Communications Strategy: Dubai Investments, Emicool, Dubai Investment Park, Green Community, Mirdif Hills, Al Taif Business Centre and Emicool District Cooling for elevating their social.Also worked on an in-depth Communication Strategy for ENBD at #EXPO2020.
Jan 2019 - Jan 2022
Communications & Digital Delivery
Project Management: Digital Delivery & Communications Being a part of M-Studio - a dedicated marketing team for McDonald's, I had the opportunity to explore, learn and implement tech-driven solutions with data-first marketing approach. My role revolved around the below:• Working closely with Digital Delivery Team & Creative Team to optimise social media, brand website/app and delivery app, for all Gulf Markets.• Plexure - Updating Plexure details to gain brand insights, user behaviours and data-driven results.• CMS - Managing website content for Banners, Offers and Stores through Adobe Experience Manager.• CRM - Driving traffic to the website CRM activities • Web/App Development - AEM, Smart Webview and Plexure integrations.• Actively involved in the execution of digital innovations on the brand’s digital properties to maximum traffic.• Major Achievement:McDonald’s Signature Burgers - ‘Premium, Not Ridiculous’Our approach of making use of data-driven In-App & Website Analytics tuned with tailored-communication strategy in-sync as per geography enabled us to drive maximum engagement in Online and In-App purchases - reflecting the same on the offline sales. The Plexure implementations enabled us to drive data-first insights which helped in maximizing sales. The results? McDonalds successfully captured the Premium Burger Category by 36 per cent in the UAE and 32% in the MENA.
Feb 2018 - Dec 2018
Copywriting & Content Management
Working in an IPG Mediabrands company, My role at Interactive Avenues revolved around conceptualising, ideating and creating communication for brand in various online formats - Google Ads, Display Campaigns, Emailers and Website Content and as well as Social Media. Here I also explored opportunities to work on different brand verticals particularly in the sectors of Automobiles, Banking & Finance, FMCG, Food & Beverage as well as sustainable energy brands.Here are some of the sectors I have closely worked with: • Asian Paints - The global giant in the decor categoryHere I was part of the core content team assigned to build the global website for the global decor giant, Asian Paints. Here I took the lead in building up the entire content management and strategy for the brand and achieving a 360 perception change. The extensive project introduced me to Adobe Experience Manager which enabled me to learn the aspects of e-commerce website creation from the scratch - from structuring, wireframing, creating branded communication with AI integrations. Here my responsibility was inclusive of Design implementations, UI testing, content management and website maintenance.• Automobiles Social Media Management and paid content for Mahinda Automotives - Mahindra Scorpio, Mahindra Bolero, as well the Mahindra Farm division that includes Mahindra Tractors and The Young SUV segment. • Finance, Insurance and Investment BankingNational Stock Exchange of India, India First Life Insurance, IDBI Bank, etc.
Nov 2013 - Jan 2018
Copywriter
Vigilante Communication
Worked on various offline and social media accounts for brands such as MOD- Mad-Over-Donuts, Pro-Kabaddi League Team U-Mumba, Kimberly-Clark (B2B), SmileBar, Habitat for Humanity and Sahyadri Industries.Mainline Communication: Conceptualized and created content for mainline media including OOH, Print, Radio as well as Events & Promotions. Social Media:Conceptualised brand communication, implementation and created content for Pro-Kabaddi Team U-Mumba, Season 2.
Jun 2012 - Jul 2013
5 education records
Ali Shaikh education
Post-Grad From Xavier'S Institute Of Communications, Advertising & Marketing Communications
Master Of Commerce Management
Institute Of Distance & Open Learning, University Of Mumbai
Bachelor Of Mass Media, Advertising
Science
V K Raheja College Of Science
Education record
St. John'S Universal School
FAQ
Frequently asked questions about Ali Shaikh
Quick answers generated from the profile data available on this page.
What company does Ali Shaikh work for?
Ali Shaikh works for Spiro.
What is Ali Shaikh's role at Spiro?
Ali Shaikh is listed as Brand Storyteller | Communication Strategist | Social Media Marketing | Digital Marketing Strategy | Corporate Brand Building | at Spiro.
Where is Ali Shaikh based?
Ali Shaikh is based in Dubai, United Arab Emirates while working with Spiro.
What companies has Ali Shaikh worked for?
Ali Shaikh has worked for Spiro, Buz Management And Marketing Consulting, Home Of Performance, Digital Media Sapiens, Dubai, and Leo Burnett.
How can I contact Ali Shaikh?
You can use AeroLeads to view verified contact signals for Ali Shaikh at Spiro, including work email, phone, and LinkedIn data when available.
What schools did Ali Shaikh attend?
Ali Shaikh holds Post-Grad From Xavier'S Institute Of Communications, Advertising & Marketing Communications from St. Xavier'S College.
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