Ali Shaikh Email and Phone Number

Communication Strat | PR | Social | DigitalAs a senior business manager with experience in cross-domain communication - social, digital and PR,my responsibility is to bring a wealth of knowledge and expertise to the table and working with high-performing cross-functional teams and fostering a collaborative and innovative work environment that encourages creativity and learning. My role at BUZ MMC is to develop and support Progressive Com’s PR, Social and Digital department and elevate its creative potential and strategic approach, alongside winning new long-standing clients.

Communication Strategy | Social Sapien | Digital | Corporate Branding | Brand StorytellerAs a seasoned communication strategist with a proven track record of success, I have had the pleasure of working with a diverse range of clients across various industries. My expertise lies in crafting compelling narratives that resonate with target audiences, building brand awareness, and developing effective communication strategies that drive business growth.In addition to my communication strategy expertise, I have also played a key role in securing new business and closing deals. My ability to understand client needs and develop tailored solutions has been invaluable in building lasting relationships and driving revenue growth.Throughout my career, I have been recognized for my ability to think creatively, solve complex problems, and deliver results. I am passionate about helping organizations communicate effectively and achieve their business objectives.

My role at Digital Media Sapien focused on:• Content Creation: Conceptualising campaigns creating content for social media handles, Google Ads and Facebook ads for different online formats.• Social Media: Conceptualised posts to educate, engage and generate leads • SEM: Conceptualised content to ensure maximum quality leads using the latest standards, specifications and requirements• Google/Facebook Media Ads: Conceptualised content for different media to build brand equity, engagement drive, and performance• Website Development Projects: Complete content management for website development – from wireframes to content creation to execution and testing.• Digital Formats: Exposure to Standard Display, Rich Media, Text Ads, Canvas, Carousels, Stamp Ads, Page-Like Ads, Dynamic Posts and SMS. My responsibilities:• Research, creating and implementing Social Media Content Strategies across all platforms.• Create a communication strategy that helps to elevate the brand on digital platforms as well as e-commerce.• Generate sale centric approach on our social handles• Working closely with the Creative Team and suggesting visual approaches relevant to social platforms and formats.• Coordinating with the client and creating/managing content for social media platforms for reach campaigns• Optimizing and monitoring campaign performance and media spends• Influencer Outreach Programs: Getting in touch with influencers to execute brand promotions.• Reporting: Create reports that provide effective social currency results - Interaction, reach, and engagements.• Major brands: Al Areesh, Healthy Farm & Al Hathboor.During this time, I’ve also worked in parallel as a consultant for:• Communications Strategy: Dubai Investments, Emicool, Dubai Investment Park, Green Community, Mirdif Hills, Al Taif Business Centre and Emicool District Cooling for elevating their social.Also worked on an in-depth Communication Strategy for ENBD at #EXPO2020.

Project Management: Digital Delivery & Communications Being a part of M-Studio - a dedicated marketing team for McDonald's, I had the opportunity to explore, learn and implement tech-driven solutions with data-first marketing approach. My role revolved around the below:• Working closely with Digital Delivery Team & Creative Team to optimise social media, brand website/app and delivery app, for all Gulf Markets.• Plexure - Updating Plexure details to gain brand insights, user behaviours and data-driven results.• CMS - Managing website content for Banners, Offers and Stores through Adobe Experience Manager.• CRM - Driving traffic to the website CRM activities • Web/App Development - AEM, Smart Webview and Plexure integrations.• Actively involved in the execution of digital innovations on the brand’s digital properties to maximum traffic.• Major Achievement:McDonald’s Signature Burgers - ‘Premium, Not Ridiculous’Our approach of making use of data-driven In-App & Website Analytics tuned with tailored-communication strategy in-sync as per geography enabled us to drive maximum engagement in Online and In-App purchases - reflecting the same on the offline sales. The Plexure implementations enabled us to drive data-first insights which helped in maximizing sales. The results? McDonalds successfully captured the Premium Burger Category by 36 per cent in the UAE and 32% in the MENA.

Working in an IPG Mediabrands company, My role at Interactive Avenues revolved around conceptualising, ideating and creating communication for brand in various online formats - Google Ads, Display Campaigns, Emailers and Website Content and as well as Social Media. Here I also explored opportunities to work on different brand verticals particularly in the sectors of Automobiles, Banking & Finance, FMCG, Food & Beverage as well as sustainable energy brands.Here are some of the sectors I have closely worked with: • Asian Paints - The global giant in the decor categoryHere I was part of the core content team assigned to build the global website for the global decor giant, Asian Paints. Here I took the lead in building up the entire content management and strategy for the brand and achieving a 360 perception change. The extensive project introduced me to Adobe Experience Manager which enabled me to learn the aspects of e-commerce website creation from the scratch - from structuring, wireframing, creating branded communication with AI integrations. Here my responsibility was inclusive of Design implementations, UI testing, content management and website maintenance.• Automobiles Social Media Management and paid content for Mahinda Automotives - Mahindra Scorpio, Mahindra Bolero, as well the Mahindra Farm division that includes Mahindra Tractors and The Young SUV segment. • Finance, Insurance and Investment BankingNational Stock Exchange of India, India First Life Insurance, IDBI Bank, etc.

Worked on various offline and social media accounts for brands such as MOD- Mad-Over-Donuts, Pro-Kabaddi League Team U-Mumba, Kimberly-Clark (B2B), SmileBar, Habitat for Humanity and Sahyadri Industries.Mainline Communication: Conceptualized and created content for mainline media including OOH, Print, Radio as well as Events & Promotions. Social Media:Conceptualised brand communication, implementation and created content for Pro-Kabaddi Team U-Mumba, Season 2.