Ali Subbert Email & Phone Number

Minneapolis, Minnesota, United States

Marketing & SalesResponsible for establishing a marketing strategy and tactics that align with inbound goals and ideal customer profiles. Creating a plan for distribution channels based on where ICPs are likely to receive and engage with content. Lead the marketing team in delivering collateral including, but not limited to, case studies, social media, content, multimedia design, SEO, and paid media. Content and Creative Strategy and ExecutionExecuting deliverables ranging from PR, web copy, content marketing, design, SEO, public relations, email, social media, and more for clients in the following industries: manufacturing, financial services, eCommerce, and health care.New BusinessAssist in developing outbound marketing/sales efforts. As well as, new business prospecting, research, and pitching.Leadership + Team DevelopmentContinually develop creative team talent. Responsible for knowledge of creative and design best practices to provide clear direction to creative designers and copywriters to enable the execution of deliverables across the Creative team. Plan team resourcing and estimations for content and design services.

Minneapolis, Minnesota, United States

Oakdale, Minnesota, United States

Part of the internal marketing team. Responsibilities include overseeing all visual and design assets representing Optimize. Planning campaigns over a year's time frame with a $100,000 budget to assign and oversee. Campaigns include email marketing, website design, rebranding, paid media, trade shows, video shoots, blogs, and traditional marketing avenues like networking events, flyers, brochures, etc. Tracking results with campaigns in Salesforce and reporting those to the board.

Responsible for hiring, training, supervising, developing, and motivating staff. New employee orientation. Research digital marketing trends and train the team internally. Providing day-to-day guidance and oversight of subordinates.

Oakdale, Minnesota, United States

Lead morning meetings for the Account Consultant team. Assist supervisor withadministrative tasks regarding contracts, performance, and team KPIs.Resource for Account Consultants, answering questions or directing them toresources within the company. Managing higher priority clients running campaignswith email marketing (mailchimp), organic posting, paid advertising on Meta,Google, and Yelp with budgets ranging from $5,000-$15,000 nationwide. Designingposts, ads, emails with brand guidelines and restrictions.

Oakdale, Mn

Consult with 50+ clients nationwide. Running campaigns involving organic posting,paid advertising with budgets in the $100-$900 range, and developingpromos/coupons. Design ad images, videos, etc. Understand and relaysocial media and website insights. Website creation, management, content writing, and analysis.

Minnesota

Traveled to several different TPI properties throughout Minnesota to shoot b-roll andinterviews with employees of the company. Planned and executed interviews withthe COO and CEO of the company. The video is being used for new hires to helpthem better understand the company values and who they are working with/for. Thevideo includes use of music, graphics, audio, photos, and videos.

Fairmont, Mn

Worked directly with Google to bring a program called, "Let's Put Our Cities on the Map" to Fairmont, MN. The program focused on getting smaller local businesses onto Google Maps so they could easily be found by residents and travelers. Lead "Social Media Breakfast - Fairmont" courses. These courses were designed to assist small business owners with their online presence, focused on social media. Curated a new design for the chamber's membership packet that all new members receive.Created an Instagram profile for the Chamber. Responsible for managing the profile, the photography, and curating social captions.

St. Cloud, Mn

Worked with incoming students to ensure they were comfortable in their new environment. Served as a resource for students seeking further support or information. Planned regular floor meetings and executed quarterly events for the floor. Crisis management: Be the leader in situations that require conflict resolution or further communication between building residents. Business Administration: Regularly updating and filing information that the University needed. Trusted with confidential information and materials.

Fairmont, Mn

Made three DEI modules for the plant to use as part of the mandatory diversity training. The training modules hit topics like effective communication and generational gaps.Redesigned and evaluated job descriptions for the company. Shadowed all job categories at the Fairmont, MN, plant to evaluate the effectiveness of job descriptions.Planned and executed a fundraising campaign for the annual United Way fundraiser. Curated the "Plant Olympics," which involved games that used the products the plant made or utilized the skills of different departments