John Kocon Email & Phone Number

Minneapolis, Minnesota, United States

Creative and proactive Marketing Communications Specialist with extensive experience in digital marketing, content creation, and SEO strategy. Proven ability to develop and execute innovative marketing campaigns, manage cross-functional projects, and produce high-quality work in fast-paced, deadline-driven environments. Proficient in Adobe, HTML, and CMS systems, with strong organizational and communication skills. Committed to delivering effective, engaging marketing solutions that drive business growth and enhance client satisfaction.• Led the development and implementation of comprehensive SEO strategies to enhance online visibility and drive organic growth for a diverse portfolio of clients.• Conducted in-depth keyword research to identify high-potential keywords, including broad, long-tail, and competitor keywords, aligning content with user search intent and improving search visibility.• Execute detailed technical SEO audits, identifying and rectifying issues related to site architecture, Core Web Vitals, crawlability, and indexability, resulting in significant improvements in site performance and rankings.• Optimize high-quality, in-depth content, incorporating target keywords in title tags, meta descriptions, header tags, and throughout the content to drive engagement and improve rankings.• Enhance local search presence through Google Business Profile and Bing Places optimization, ensuring consistent NAP information. Encouraging customer reviews to boost credibility and visibility in local search results.• Implement strategies to improve Core Web Vitals, leading to better user experience and higher search rankings.• Utilize advanced analytics tools to monitor and report on key SEO metrics, providing actionable insights to clients and adjusting strategies to continuously improve performance.• Collaborate with cross-functional teams to create, deploy, and test HTML email blasts, maintain distribution lists, and generate analytics reports

As an experienced Brand Designer specializing in logo and identity design, I bring creativity, strategic thinking, and a deep understanding of visual storytelling to every project. With a strong foundation in design principles and a keen eye for detail, I craft compelling brand identities that resonate with target audiences and drive business success.I have successfully led numerous projects from concept to completion, working closely with clients to capture their vision and translate it into visually striking and cohesive brand elements. My expertise includes creating memorable logos, developing comprehensive brand guidelines, and designing marketing collateral that ensures consistency across all touchpoints.My design approach is rooted in research and collaboration. I take the time to understand the unique challenges and goals of each client, allowing me to create bespoke designs that stand out in competitive markets. Whether it’s a startup looking to establish its brand presence or an established company needing a brand refresh, I am dedicated to delivering solutions that not only meet but exceed expectations.Key Skills and Achievements:• Brand Design: Developed and launched complete brand identities for diverse clients, enhancing their market positioning and brand recognition.• Logo Design: Created iconic and versatile logos that effectively communicate brand values and appeal to target audiences.• Identity Design: Designed cohesive brand elements, including color schemes, typography, and visual assets, ensuring a unified brand experience.• Client Collaboration: Partnered with clients to understand their vision and objectives, resulting in tailored designs that align with their business goals.• Brand Guidelines: Developed comprehensive brand guidelines to maintain consistency and integrity across all marketing materials and platforms.

Saint Paul Minnesota

Graphic Designer around client branding, websites, and print projects with digital strategy and SEO in mind on web designs. Creating a better user experience for both desktop and mobile devices.

Saint Paul

• Managed SEO campaigns for clients in various industries, focusing on both on-page and off-page optimization techniques to improve search engine rankings and drive organic traffic.• Conducted comprehensive keyword research to identify opportunities and optimize content for target keywords, improving search engine visibility and engagement rates.• Developed and executed link-building strategies, securing high-quality backlinks from authoritative websites to boost domain authority and search rankings.• Monitored and analyzed website performance using Google Analytics and other SEO tools, providing detailed reports and actionable insights to clients.• Collaborated with content creators to develop engaging, SEO-friendly content, ensuring alignment with overall marketing goals and user intent.• Implemented technical SEO improvements, including site speed optimization, mobile responsiveness, and structured data markup, to enhance user experience and search engine rankings.

Plymouth, Minnesota

• Developed and executed digital marketing strategies to enhance online presence and drive engagement.• Created and optimized high-quality content for websites, blogs, and social media, incorporating target keywords and aligning with user intent.• Utilized Adobe Creative Suite (InDesign, Illustrator, Photoshop) to design marketing materials, including brochures, booklets, and signage, adhering to brand guidelines.• Managed multiple projects simultaneously in a fast-paced environment, ensuring timely delivery and high-quality output.• Edited and maintained website content, ensuring consistency with brand guidelines and enhancing user experience.• Generated and analyzed marketing reports to provide insights and recommendations for improving marketing strategies and tactics.

Plymouth Minnesota

Greater Minneapolis-St. Paul Area

Winter Carnival Buttons for three years. Designed 4 unique Winter Carnival buttons each year to promote the different events, characters, and experiences involved around the carnival. Designed Buttons to accommodate the extended Winter Carnival the year of the Super Bowl in Minnesota. This year 4 buttons were designed with the normal Winter Carnival designs, plus the Ice Palace Button design. Over 100,000 buttons were created that year. The highest number ever produced/sold in one single year of the 130+ years of the event.

Roseville, Minnesota

Web Designer and Search Specialist December 2012-March 2016Coordinated and implemented all in-house web marketing projects • Responsible for coordination and planning of marketing projects, including tracking data, maintaining accounts, suggesting improvements, and researching best practices. • Stayed up-to-date on SEM, including uncovering trends and further developing methods of conveying information efficiently and effectively. • Established a monthly newsletter with 20k subscribers to keep clients informed and raise brand awareness while providing an additional customer service channel • Maintained web analytics, SEM campaigns, social media sites, and the company’s overall web presence.nd existing web technologies.

RSP Marketing Minneapolis, MNArt Director June 2010-July 2011Designed various platforms to clients to boost brand visibility across channels • Comprehensively designed and developed various platforms for clients to boost brand visibility and provide a consistent presence across social media networks, print media, digital media, and tradeshow materials. • Generated mockups and mood boards to successfully convey designs to management, clients, and sales team. • Ensured vendor print pricing was within customer specified budget and delivered superior customer service while maintaining records and sharing data amongst client teams.

Customer Assistant, specializing in the knowledge of products and strategic selling in multiple departments. Cross selling, Brand placement and knowledge.

Bfa, School Of Design

Activities and Societies: Student Design OrganizationB.A. Graphic Design Minor in Business Marketing

Human Resources Development / Business Marketing

General courses for further education in Human Resources and Business Marketing

Education record