Leading the product lifecycle for multiple AI-driven products under the MAB umbrella including Fastread, Clintiwn, and Formulai with unique features like Interactive digital journaling, AI book creation, AI-driven storytelling, Interactive digital persona, AI medical simulation, setting MyAutoBio apart in the digital autobiography space, and delivering a functional and engaging product to our early adopters.Working with highly skilled and high-velocity teams of designers, developers, and marketers to function towards a common goal of building a user-friendly interface that is intuitive and accessible for a diverse user base while ensuring timely and efficient delivery of the MVP.

Managed the product team to build a Zero to One Product Strategy with a focus on Product-led growth. As part of this role, I developed well-rounded, data-backed, actionable Product analyses, insights, recommendations, and execution plans by studying customers and markets as well as working with leaders across functions.Thrived in a fast-paced, highly-adept team to develop and prioritize product features and build product roadmap through consolidating and understanding consumer pain points, data deep-dive and analysis, competitor analysis, and market researches that align with core metrics and business strategy.

Led the discovery, designing and development (Zero to One) solution for a B2B campaign and commission management system specifically designed for telecom operators.

Led the B2C app's growth and user experience strategy which involved creating value, removing friction, personalization, engagement, gamification, integrated payments, feedback management, and day-to-day operations.Led the KSA expansion strategy with localization of the app, Subscription Segmentation for the region, and corporate loyalty program.Revamped the application user experience by conducting customer interviews, and closed group user testing resulting in an increase in CSAT score and App rating to 4.5 from 3.4.Transitioned from free trial to freemium model to increase acquisition, conversions, and loyalty.Designed and optimized sponsored listings across the Home screen, search, and different screens increasing digital reach revenue by xx% over 2 quarters.Added relevance to show personalized recommendations for the users to improve relevant discovery which increased purchases/redemptions by xx% in 3 quarters.Designed and launched a new monetization model from a one-time purchase to a subscription model, that helped us to increase the retention base from 33% to 38% with an increase in revenue. Did user segmentation to launch the personalized campaigns which resulted in an increase in engagement and a x% increase in the revenue for the food delivery vertical of the application. Optimized partner sign-up process by creating self onboarding portal and increasing monthly sign-ups by 12%.

Defined and executed Product Led go-to-market strategy for the Whitelabel OTT and video delivery solution (Vodlix) with internal stakeholders from Sales, Marketing, Engineering, and design teams.Built the Product Roadmap and defined MVP for launch and onboarded 5 enterprise clients within 4 months of the launch.Increased revenue growth by 30% by adding Whitelabel Android TV, Apple TV, Tizen, and Roku addon apps to the solution.Increased customer acquisition by 20% by redesigning the product website, portfolio, and content to educate the customers and new leads. Built a self-sign-up customized demo setup module with self-education to reduce the sales cycle.Built product analytics from scratch, custom events, and dashboards for diverse internal-consumer interests.Agile Product ownership for the product and managing local and remote teams to deliver product roadmap items and customer-driven projects.The solution includes a CMS, video encoding, streaming, and monetization solution with mobile and TV apps used by multiple OTT platforms around the globe (The Projector Plus, RG Moviez, Myvid.my, Tune.pk, Deikho.com)

Increased Customer lifetime value by transitioning the product business model from perpetual license to subscription-based SAASReduced customer acquisition cost by 21% by optimizing the digital marketing, AdWords campaign, documentation, knowledge base, and user guides.Translated customer needs into wireframes, Product features, user stories, and deliverables.Applied data and customer engagement metrics to motivate assumptions and assertion of business value.

Carried out the feasibility study for multiple products including a matrimonial application and a Portfolio platform for software engineers.Worked with business and engineering teams on brainstorming and project planning sessions.