Manage Marketing Team's work• Oversee the workload and quality of the final production• Supervise the creation of the newsletters• Guide content management of the internal portal.Drive digital marketing campaign• Manage and optimise the College website, PPC and SEO• Plan the editorial submission and paid advertising calendar• Oversight of social media to promote the College (WeChat, Instagram and LinkedIn).Develop and maintain the relationship with media• Communicate regularly with media to learn market movement and inspire editorial opportunity• Familiar with Media Kit of key media to plan media buy-in• Push news and events to promote in media platforms.Produce creative marketing materials to promote the College• Develop a library of templates for communication purposes• Supervise designer to produce effective marketing materials• Oversight branding and visual identity application.Organise and support major College events• Organise and plan marketing lead events• Communicate with multi-party and oversight supplier's work• Produce creative materials and support set-up for all College events.Analyze market performance and intelligence• Produce media report to track media coverage and advertising performance• Produce website report to track website traffic, performance and capacity to resolve issues• Produce the quarterly report to monitor competitor intelligence and update market trend.

Support business development• Organize internal business development meetings to spark new BD initiatives, share market intelligence and observations• Research and draft account planning to identify potential targets for business development • Conduct research to support the production of individual client plans (i.e. research on specific client background, market trends, competitors, rankings, etc)Facilitate project management• Manage key projects progress and report status to stakeholders• Collaborate with various teams to leverage resources and experience• Develop and maintain precedents database by archiving and categorizing all completed milestone works for sharing with internal teamsOrganize external marketing events• Produce a working plan and conduct specific research for events, as well as assisting in the production of presentations• Oversee the nation-wide process of RSVP with timely follow-up actions• Evaluate client feedbacks and draft post-event summary reportsCreate marketing collaterals • Create tailor-made marketing collaterals for both external and internal marketing needs (i.e. bidding proposals, service brochures, presentation slide decks)• Improve the quality and consistency of deliverables to showcase positive brand image and enhance the brand influence

Internal: • Promote the work of the school through publications and communications within the School • Manage the desktop publishing of school documents, booklets and other materials in conjunction with the Principal and his team • Ensure effective branding and documentation of internal events External: • Develop and foster strong links with local media publications in order to accurately and effectively present to the public a positive school image which promotes increased understanding of institutional successes • Work within the parameters of the marketing protocols of the Nord Anglia schools in China as set out by the Regional Marketing PolicyKey Tasks and Responsibilities: • Produce the weekly Newsletter for Parents • Design and compile the Yearbook • Edit and compile a series of publications highlighting the work of the school • Manage the content and layout of the school website • Promote the school through press releases to celebrate student and staff achievement