I have a deep passion for organization and planning, which has earned me positive recognition in this area. Although Marketing was not my major in university, I don’t see it as a burden when transitioning into this field. With 3 years of experience in KOL marketing and 2 years in KOL affiliate marketing across various platforms, I have developed strong adaptability in the hustle market, always focusing on the ultimate goal of marketing—How to convert more customers?.
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E-Commerce Lead (Tiktok Shop Campaign, Shopee Livestream)Anb Communication Sep 2022 - Oct 2024- Planned and executed e-commerce and affiliate marketing activities for KOL across platforms based on data: ~10 livestreams/month, ~5 videos/month, ~2 Mega Campaigns/year, achieving over 80% of the target GMV for each campaign, and fully reaching Q3/2023 sales target.- Conducted monthly analyses including sales reports and ad reports to develop TikTok Shop strategies in 2022 and 2023.- Directly negotiated and made decisions on promotion plans for livestreams with each brand/partner. Account promotion quality trend: 4.5%, Positive ratings: 92.5%.- Established strong relationships with over 80 cosmetics brands and 30 local fashion brands, identifying and connecting with potential customers. Reached the KPI of driving over 60% of booking fees from brands for Super Phuong Day 2 campaign (August 2023).- Developed in-house processes for livestream operations on TikTok Shop and Shopee for KOL with a team of 6, constantly updating new platform regulations and tactics, capable of independently running livestreams targeting 5K - 200K.- Managed production, collaborated with the Content team to plan and execute teaser productions for livestream sessions.- Operated and optimized ADs for livestreams on TikTok Shop with an average ROAS of 12-17.- Collaborated with the Content team in Affiliate Campaigns to built product lists based on campaign periods, market trends, and customer needs. -
Video Production (Product Review Video, Kol Video Production, Hb & Lifestyle Categories)Anb Communication Jul 2021 - Oct 2024Ho Chi Minh City, Vietnam- Collaborated with agencies and brands to manage booking projects for KOLs, handling ~30 projects/month across platforms.- Involved in system development to increase efficiency: created standardized scripts and a tracking system, doubling the number of projects within 6 months and reducing execution time by better understanding client preferences and working styles to avoid conflicts.- Worked with a team of ~7 members to ensure projects were completed on time and met both client and KOL expectations. -
E-Commerce Executive (So-Com Campaign, Kol Affiliate Campaign)Anb Communication Jun 2021 - Aug 2022Ho Chi Minh City, VietnamOperate affiliate marketing campaigns for Content Creator An Phương (Letsplaymakeup)- Directly work with cooperation, such as L'Oreal, Shopee, Lazada, Tiki to organize affiliate campaigns. - Create concept of content for social posts on Facebook platform for affiliate campaigns.- Produce story on Facebook platform with affiliate link of product. - Track number monthly to work out the appropriate buying trend of the followers and make ultimate plans for next campaigns. -
News EditorViet Nam News - Vietnam News Agency Dec 2020 - Feb 2022Ho Chi Minh City, VietnamConduct Society news in English- For daily news, I received Vietnamese material from the Main editor and re-write them in English.- For Feature section, I personally chose topic, research multiple features and opinions to provide an objective writing. Assist in filming and interview for video section. - Here are some of my works. -
Teaching AssistantGela Education Jun 2021 - Nov 2021Ho Chi Minh City, Vietnam- Assist foreign teachers in operating English class for Elementary and Secondary students. - Translate, re-instruct students in class.- Connect foreign teachers and Vietnamese teacher to update current learning status of students. -
English TranslatorHoan My Medical Corporation Aug 2021 - Oct 2021Ho Chi Minh City, VietnamTranslate information from Vietnamese to English, mostly about COVID-19 pandemic: press release, post used on website.
Alice Võ Education Details
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Aim AcademyData Analytics -
Tommorow MarketerMarketing -
Language Interpretation And Translation
Frequently Asked Questions about Alice Võ
What is Alice Võ's role at the current company?
Alice Võ's current role is E-commerce Marketing | KOL Affiliate Marketing | KOL Booking | Video Production.
What schools did Alice Võ attend?
Alice Võ attended Aim Academy, Tommorow Marketer, Hcm Education University, Nguyen Thi Minh Khai High School, Hcm.
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