Alice Chan Email & Phone Number

Leeds, England, United Kingdom

Working with and supporting businesses providing marketing services. Advising start-ups on marketing strategy.

Leeds, England, United Kingdom

Leeds, England, United Kingdom

Remote

Leeds

Leeds, England, United Kingdom

Leeds, England, United Kingdom

Leeds, England, United Kingdom

Leeds

Delivering a full marketing mix for the award-winning fast-growth tech company.• Develop and implement the company’s marketing plans.• Design sales and investor pitch decks with Powerpoint.• Design marketing collateral for leaflets, flyers, brochures, guides, case studies, advertisements and website content using Adobe Creative Suite.• Manage the company website, including SEO and Google Analytics.• Manage PPC on Google AdWords & Bing Ads.• Copywriting and producing content for case studies, E-books, technical guides, blog posts etc.• Collaborate with external PR Agency to meet businesses marketing and PR objectives.• Produce design briefs for videographers and other agencies.• Develop and implement the social media strategy.• Event management – exhibitions, roadshows and other internal/external events.• Support the sales and business development team generating leads.• Monitor the effectiveness of activities and produce a monthly analysis of campaigns to the board of directors.

Remote

Freelancing on various projects for businesses in the U.K. Australia and South Africa. Primarily working with new start-up businesses.• Creating marketing strategies for start-up businesses.• Experience with SEO developing websites.• Creating and designing Wordpress websites.• Managing and scheduling social media accounts for Ted X Stanley Park in Vancouver.• Designing branding concepts, logos and printed collateral.

London, United Kingdom

• Training social media champions at the venues on marketing campaigns and content.• Sourcing brand sponsorship from companies such as Kozel beer, Kopperberg, Moët, Bacardi etc for cocktail classes, brand events, menus, glassware, staff prizes.• Managing the maintenance schedule across the venues and sourcing equipment and trade companies when necessary. • Creative direction for venue interiors & decor, refurbishments, furniture, colour schemes, crockery and style.• Compiling marketing strategies and plans for the group of venues• Establishing marketing campaigns, developing the strategy and manage the implementation• Create and compiling social media campaigns• Design and producing collateral including promo cards, business cards, posters and flyers.• Development, production and delivery of projects from proposal right up to delivery• Setting, communicating and maintaining timelines and priorities on every project• Event planning and working with GMs to come up with creative campaigns for throughout the year.• Managing relationship with suppliers - designers, printers, and third party agencies and web designers.• Site marketing audits on a monthly basis• Looking at new ways of expanding our databases and putting them into place.• Seeking the right advertising and third party alliance options for the venues and our restaurant.• Developing and delivering key marketing initiatives that are part of our yearly event calendar to increase footfall in our venues• Pulling together concepts, maximising benefits for the company including branding, marketing, exposure and rolling out into the venues• Exploring options to increase the profiles of venues from advertising, to reviews, to app launches, to delivery options.• Copy writing for advertisements or any other collateral requirements• Tracking sales and reviewing events to identify trends and react appropriately and increase exposure where necessary• Managing the loyalty scheme

London

• Compiling marketing strategies and plans for four venues• Establishing marketing campaigns, developing the strategy and manage the implementation• Liaised with designers to create new websites for four venues• Create and compiling social media campaigns• Design and producing collateral including promo cards, business cards, posters and flyers.• Development, production and delivery of projects from proposal right up to delivery• Setting, communicating and maintaining timelines and priorities on every project• Event planning and working with GMs to come up with creative campaigns for throughout the year.• Managing relationship with suppliers - designers, printers, and third party agencies and web designers.• Site marketing audits on a monthly basis• Looking at new ways of expanding our databases and putting them into place.• Seeking the right advertising and third party alliance options for the venues and our restaurant.• Developing and delivering key marketing initiatives that are part of our yearly event calendar to increase footfall in our venues• Pulling together concepts, maximising benefits for the company including branding, marketing, exposure and rolling out into the venues• Exploring options to increase the profiles of venues from advertising, to reviews, to app launches, to delivery options.• Copy writing for advertisements or any other collateral requirements• Tracking sales and reviewing events to identify trends and react appropriately and increase exposure where necessary• Launched a loyalty strategy and developed a plan to Implement it in the venues

Sheffield, United Kingdom

• Started, created, established and owned a restaurant business • Managed a 70 seat restaurant generating £5000-£11,000 turnover per week.• Managed a team of 10 staff including front of house and kitchen staff.• Business book keeping and financial accounts• Marketed and promoted the restaurant business through social networking sites, newspapers, magazines, food bloggers, review websites.• Designed all branding, artwork, menus, promotional materials and website

Leeds, United Kingdom

• Marketed and promoted for two nightclub venues. Northern Light capacity 1400 people. The Warehouse capacity 900 people• Implemented new business and clients for both venues• Created and promoted in house club nights and outsourced other promoters.• Created and designed all promotional campaigns, materials, posters, flyers, artwork, websites.• Created social media profiles on MySpace and Facebook• Managed and motivated a team of promotional staff• Liaised and dealt with promoters, PR agencies, booking agents, tour managers, sound technicians, DJ’s, music artists, security staff, and venue managers.• Created and managed the busiest club night called the Northern Light Christmas Ball with Soma Records exceeding the highest record numbers through the door and bar takings.

Leeds, United Kingdom

• Started, developed and created a new brand and themed music events called Fat Dog.• Managed, organised, marketed, logistics, theming and budget of the events.• Fat Dog Funhouse was attended by 250 people, with 20 DJ’s and with 3 sound systems• Fat Dog Cottage was attended by 150 people with 10 DJ’s and with 2 sound systems• Delivered an inventive, unique and memorable event experience to all attendees.

Leeds, United Kingdom

University placement year • Develop and maintain content for the website, include copy writing, editing, sourcing pictures• Liaise regularly with promoters, DJ’s, PR companies, music festivals, record companies.• Develop, implement and market 4clubbbers events• Devised and coordinated interviews, features, articles, reviews, competitions• Managed a team of promotional staff and photographers at events• Implemented a 4clubbers shop website selling tickets and merchandise to increase revenue for the business.

Ba, Business Creation & Enterprise

Hnd, Event Management

Btec Foundation, Art & Design