Alice Murphy Email & Phone Number

London, Gb

London, England, United Kingdom

Overarching Programme lead for Marketing Transformation programme.- Responsible for leading governance forums, preparing all materials for leadership updates- Defined programme scope for 2025, including updated metrics & business case, definition setting of priority initiatives and updated governance model- Partner with initiative leads to define scope, create roadmaps and problem solve on target operating model design

London, England, United Kingdom

Workstream lead with the Marketing Transformation company-wide programme. Jan-Oct 24: Organisation and Ways of Working workstream lead- Led organisational changes and improved business processes across the Marketing Value Chain- Created change roadmap aligning across corporate comms, HR, digital and business teams- Created change management framework which has since been adopted across other Transformation programmesApr-Dec 23: Digital product workstream lead- Drove transformation activities for new tech products including business casing, target operating model design, change management and deployment support. Products include a new DAM, marketing planning and budgeting solutions, onsite real-time performance tracking, and campaign performance measurement tooling

London, England, United Kingdom

Established the Business Transformation function at MADE, hiring a talented team of 3 Programme Managers and a Business Analyst. Embedded programme and change management practices throughout the business.Main duties:• Facilitation of annual strategic roadmap setting with leadership, set transformation KPIs and prepared regular progress reporting to the PLC Board, C-Suite and Company All Hands.• Implemented new project prioritisation framework across MADE, advising teams on business case best practice.• Initiated and oversaw team roadmap of transformation and growth projects (to name a few: re-launched MADE.com in Ireland, relocation of our outsourced Customer Care team, Digital Transformation of our Product Lifecycle, RFP and onboarding of Dropship platform).• In April 2022 my remit expanded as Head of Post-Merger Integration for MADE’s acquisition of Trouva, working closely with the Trouva C-Suite to combine businesses. Created a 100-day plan and established programme governance. Delivered the priority milestone of building a tech bridge between the two websites, surfacing Trouva product on MADE.com

London, United Kingdom

Key Achievements include:• EU Vacation Rentals setup: Led transformation activities required to protect the Vacation Rentals business in Europe post-Brexit. Included overseeing new legal entity setup, staffing impacts, financial system changes and product changes to support hotel partners through the transition.• Expedia.com Market Expansion: created prioritisation framework and oversaw delivery for new localised website launches; led on due diligence efforts with Product, Tax & Legal.• Delivered new legal entities and offices in Austria, Romania and Mauritius to support regional growth activities.

London, United Kingdom

Managed the delivery of cross-functional strategic growth initiatives for Net-A-Porter and Mr Porter through the entire lifecycle. Accountable for activities including business analysis, planning and scoping sessions, project timeline, status updates, stand-ups, and retrospectives. Key achievements: • Launched a transactional pop-up shop in collaboration with Kingsman 2. Led RFP on paymentprovider procurement, process re-engineering workshops across 17 teams, and subsequent change management. The store outperformed sales targets by +120%, acting as a proof of concept and allowing further expansion.• E2E delivery of personalised product preview pages to the most valued customer segment. The preview functionality met its first year target of £15m uplift in net revenue.• Hard Luxury Programme: led quantitative analysis and built £100m financial business case to aid the Executive Team’s decision making. Led programme kick-off for the wider business, created project plan and supported teams through the transition to BAU.• Digitalisation of Porter Magazine: led all business readiness activities including as-is analyses and process workflows, transition management and CMS training for the Porter staff.• MrPorter.com platform migration: led the customer impact workstream as a part of the IBM platform migration. Identified impacts and changes to the customer journeys, and led development and mitigation efforts, partnering with UX, Product, Marketing and Operations teams.

• Responsible for the non-technical management for the Institute for Shock Physics (ISP), working closely with the Institute Director to provide operational and strategic advice to further establish the ISP as a world-leading centre of excellence in the field.• Manage institute business functions, carrying out regular reviews of operating structures to ensure efficiency and effectiveness, and implementing change where necessary. • Preparation of strategic business cases, vision development and commercial contracts. • Effective financial management of ISP funding portfolio (£6.9m), monitoring expenditure, identifying potential sources of savings and leverage against the core contract. Provide performance metrics data to our main sponsor in line with the contract deliverables.• Establish and foster international partnerships with overseas organisations aligned with the ISP’s vision. Main point of contact for all internal and external stakeholders.

London, United Kingdom

• Project management of Imperial’s engagement in the £650m Francis Crick Institute partnership, working closely with partners, UCL, King's College London, CRUK, MRC and the Wellcome Trust• Organise scientific and project management meetings; reporting project results and progress, and pursuing follow up actions in relation to the ongoing phases of the Institute’s development• Preparation of briefing documents for Imperial College and external bodies• Operational support to the College’s participation in Crick discussions• Represent the College at various Crick committee meetings• Management of interested industrial partnerships• High level of internal communication required with senior management to maintain awareness and to mitigate risk.

• Successfully coordinated the project delivery of the faculty’s submission for the Research Excellence Framework (REF2014). REF is the latest government system for assessing the quality of university research in the UK, with the outcome informing allocation of circa £1.6b of research funding to institutions per annum• Defined and implemented the project timeline, leading on data collection, risk mitigation, analysis and report preparation in support of the Faculty’s submission, providing strategic information regularly to senior management• Led all meetings within the Faculty relating to REF, liaising closely with the Faculty Dean and Vice-Dean, Heads of Departments, Department Managers, HR and IT.

• Preparation and analysis of government (HEFCE) funding returns• Project management of annual processes including: College’s statistics card, student load exercise, student number forecasts, National Student Survey, Key Performance Indicators, league table analysis. • Regular evaluation of these processes to identify improvements.• Detailed statistical analysis of College performance.

• Managed a portfolio of 100+ research grants. Responsible for all aspects of post-award administration including monitoring grant budgets, submitting financial statements and administering grant extensions.• Dealt extensively with senior academic and research staff, giving advice on budget, staff and grant policy issues.

London, United Kingdom

• Temporary member of staff in the procurement team at Carphone Warehouse’s head office. Team analyst in the marketing division, analysed large amounts of data, extracted the key trends and other useful information and presented findings to the team.• Projects included streamlining delivery processes and comparing store footfall with distribution of marketing materials.

Bachelor Of Science (Bsc), Mathematics

Education record