Alice Canu-Raffin Email & Phone Number

Montréal, Québec, Canada

Brand identity & visibility Digital Marketing (inbound and outbound)Advertising campaign & Storytelling

Genève, Suisse

The Bird (a brand of SwissLife) aim is to provide the users with a sense of stimulating comfort, as well as with a flexible, focus-oriented environment. BIRD the bespoke office in Geneva : www.birdgeneva.com/frMy mission is to : - Simplify the users to office life - Build & manage a BIRD community according to the goals and brand values in order to ensure an optimal occupancy rate on site.- Create content for social media and internal communication - Animate the BIRD life and the community of members- Create & build an event program focused on the residents and corporate members needs to simplify the members facilities

Lake Of Geneva Area

⋅ Marketing and Digital Communication consulting (eMarketing, outbound & inbound)⋅ Help organization obtain the best territory of expression ⋅ Build and plan content communication strategy ⋅ Creative Director & Project management (Event, shooting, product launch, packshot, 360°)⋅ Long lasting Content & Customer experience (eContent, RS : YouTube, TikTok, Instagram,)⋅ Search Vidéo Strategy (ranking, hashtag, editorial structure, wording, VSEO)

Geneva, Switzerland

⋅ Digital Marketing consulting for global companies ⋅ Live Commerce & eCommerce strategy (KPIs + ROI) for wholesale & retail clients⋅ MarCom strategy (naming, copywriting, taxonomy - Business SEO/SEA/Googles Ads)⋅ Creation of eContent assets (e-Retail, eMerch) and associated playbook/guidelines for deployment on markets

Genève, Suisse

. Direct manager for internal and external teams. Budget management.⋅ Utilization of Technical and Artistic skills to provide the best image for the organisation and its leaders.⋅ Creating the best partners ecosystem to produce innovative and exceptional projects⋅ Direct engagement with Executive Management⋅ Production of institutional contents to obtain maximum views (Grandmaster Chime: 4M, Advertising Campaign: 1M, Twenty~4: 550k)⋅ Social Media deployment and content strategy ⋅ Lead of cultural & innovative projects with digital concepts and new technologies (3D/VR/AR)⋅ Artistic Direction & Project Management (event, shooting, product launch)

Geneva Area, Switzerland

. Responsible for the development and creation of e-Learning ⋅ Development of the technical & historical training contents dedicated to sales team⋅ Transmission of the brand philosophy across training contents ⋅ Animation of trainings on markets (Europe & Asia…)⋅ Budget Management

Grenoble Area, France

⋅ Worked with executive management to establish a better customer minded company culture⋅ Supervision of client projects (deployment and budget)⋅ Optimisation of costs and negotiation with suppliers⋅ Creation and development of a training centre (team/tools/planning)⋅ Customer Satisfaction & Quality, Net Promoter Score (NPS)⋅ Project management

Cannes, Provence-Alpes-Côte D'Azur, France

⋅ Organization and planification of official conferences for films in or out of competition⋅ Journalist, Artists, film crew & VIP supervision