Alicia K. Email & Phone Number

Austin, Tx, Us

New York, Us

Hired to establish a global Analyst Relations (AR) program and strategy for Unqork. Identified and nurture relationships with Tier 1 (Gartner and Forrester), Tier 2 (IDC and HFS Research), and boutique firms. Instituted AR program fundamentals including KPIs to improve data driven decision making processes. Manage in-bound analyst requests, research participation, and event speaker prep. Routinely monitor and analyze relevant industry data, peer performance, and market trends that can impact positioning and strategy. Partner with Forrester to create thought leadership market research. Lead go-to-market marketing campaigns and sales enablement for all AR assets. Successfully drive on-time execution of analyst evaluation RFPs across 15+ teams, including C-suite executives, accounting, customer success, finance, legal, marketing, partner, and product teams. Invited by Forrester AR Council to speak at their 2023 annual member meeting.

Bellevue, Wa, Us

Hired to establish a global Analyst Relations program at Icertis and nurture relationships with global Tier 1 (Gartner and Forrester) and Tier 2 (IDC, Frost & Sullivan, etc.), and boutique (Spend Matters, MGI Research, etc.) analyst firms to drive positive awareness of Icertis. Dotted lined to various C-suite stakeholders to provide competitive intelligence and analyst thought leadership in support of product development and business planning. Initiate and coordinate leadership interactions with analysts to advance recognition of Icertis’ brand and capabilities in the marketplace by recommending, overseeing, and implementing a regular schedule of interaction with core and adjacent market analysts. Manage multi-channel go-to-market campaigns, drive internal adoption of analyst resources, author and execute analyst evaluation reports (MQ, Wave, MarketScape, etc.) which achieved year-over-year up and right placement movement. In the 2021 CLM Forrester Wave, achieved a .48 in Strategy (for an overall score of 4.68) and .02 on Current Offering (for an overall score of 4.64), a positive x- and y-axis shift on the 2021 CLM Gartner MQ, and the highest and furthest right position in the 2021 CLM IDC MarketScape. Implemented ARchitect to manage all AR interactions. Recognized by the CEO and his executives for execution and collaboration for these efforts with the company’s first ever #SuperBuilder award.

Lynnwood, Washington, Us

Promoted to transform and lead global communications, tradeshows and events, customer marketing, employee communications, and demand gen. Developed and implemented integrated marketing strategies/campaigns that spanned 8 product lines. Provided go-to-market leadership and led messaging and business strategy alignment sessions with client-side executives to capture critical trends of the business that influenced corporate messaging, positioning, and audience targeting.

Lynnwood, Washington, Us

Promoted to manage and reshape the global tradeshow, corporate event, customer experience, and brand refresh programs. Increased sales and marketing leads through targeted campaigns and implemented strategic customer focused activities that increased customer NPS ratings.

Lynnwood, Washington, Us

Hired to support the senior director of business development to align cross-functional teams, manage customer product forecasts, draft annual board of director summary reports, lead go/no-go RFP response meetings, and cultivate a team-first environment.

London, England, Gb

Sausalito, Ca, Us

Westlake, Texas, Us

London, Gb

Master Of Business Administration, Business Administration And Management, General And International Business

Project Management

Bachelor Of Arts - Ba, Sociology