Alicia Lerner Email & Phone Number

Minneapolis, Minnesota, United States

• Serve as dedicated, top-to-bottom funnel strategist for all of Target's UGC programs across ratings & reviews, Q&A, and visual & social content for all categories
• Blend Bazaarvoice & retailer data together to strategically recommend focus areas for improving content coverage on Target.com, create custom category conversion benchmarking, and send quarterly brand performance.
• Partner with Bazaarvoice co-marketing team to provide recommendations on most lucrative category opportunities at Target for UGC brand expansion, identify best-in-class client examples for case studies
• Engage with Social Commerce Strategist team to identify and troubleshoot brands participating in visual syndication program

• Owner of the Etsy shop DetailishPartiesDetailishParties.etsy.com

Minneapolis, Minnesota, United States

• Led end to end Upper Respiratory Pediatric POG process and strategy ownership for full chain through synthesizing POS, Numerator, and DOMO shopper loyalty data, resulting in +71bps in market share gains and basket size.
• Instituted Pediatric OTC merchandising principles that were rolled out to entire Reckitt Category Management organization as part of annual Best in Class planogram guidelines
• Streamlined UR POG process and customized assortment at a store level by leveraging analytical tool Shelf IQ, reducing POG completion time by 2 weeks and improving weeks of supply
• Served on office's Fun Committee, managed budget, planned quarterly events and volunteer opportunities for all 34 members of the Target team, spreading joy even while in a virtual environment

Minneapolis, Minnesota

• Created and implemented standardized reporting inclusive of POS, market share, and shopper loyalty data to support $1.2B business spanning two Category Captainships and one Advisorship
• Developed semiannual assortment optimizations for Target Pediatric OTC, Vaporizers / Humidifiers, and Lipcare businesses, inclusive of over 230 SKUs, with strategy implemented full chain (1,850 stores)
• Fostered strong relationship with Target Buyer & Planner by providing insights and strategy alignment which resulted in receiving 4.9/5 on Category Captain scorecard, +0.3 vs TGT average

Minneapolis, Minnesota

• Owned weekly reporting, insights, and analysis of Reckitt Health brands across six categories valuing over $100MM at Target
• Evaluated performance, calculated ROIs and incrementality of new items, promotions, and displays across four departments, provided recommendations to improve portfolio efficiencies
• Redesigned approach and assortment of Sexual Wellbeing sidecap in 1,100 Target stores which was actioned by Target Buyer, boosting item productivity by 41% and still in stores 2 years later!
• Supported Key Account Managers on the Target team as well as collaborated with internal Reckitt Trade Marketing and Brand teams

Greater Minneapolis-St. Paul Area

• Managed Reckitt's sales and on-shelf availability across all brands at 29 Walmart Supercenters, 60 Target stores, and 8 Sam's Clubs in the greater Minneapolis-St. Paul area
• Persuaded store managers to order incremental displays and cases of Reckitt products by leveraging strong relationships, overcoming objections, and using data-based selling techniques
• Executed monthly displays accurately and quickly, investigated and eliminated phantom inventory, and ensured correct pricing and placement of products in store

Greater Minneapolis-St. Paul Area

• Collaborated with team across two departments to improve inventory allocation strategy tofulfillment centers for Toys and Sporting Goods by examining promotions, seasonality, andproduct lifecycles, ultimately aiming to.
• Analyzed over 260 Toys promotions, calculated sales lifts and digital penetration rates,identified previously unrecognized trends, and provided recommendations on mostsuccessful promotions for Toys Planning Analysts to.
• Pitched redesign of departmental operations to Senior Planning Director encompassing newprocess for calculating digital penetration rates for promo events, developed by interviewing Planning Analysts across Toys and.

Troy, MI

• Assisted LPO Sales Manager and Mortgage Lenders with administrative duties duringloan origination process, including obtaining needed documentation from externalvendors and partners, ensuring borrowers qualified and.
• Constructed over 80 personalized promotional videos and wrote over 40 website biosfor Mortgage Lenders, highlighting Lendersʹ experience and strengths to drive traffic towebsite and acquire new clients
• Aided Marketing department with creation of Talmer Bankʹs scholarship programincluding logo, press releases, and application, ensuring preparation for rollout in 2016
• Consulted with Marketing team to develop social media promotional campaign for 2015Detroit Free Press/Talmer Bank Marathon, analyzed registration statistics and historicaldigital campaign data to optimize reach and.
• Collaborated with team of six interns to plan community service event in Detroit withMotor City Blight Busters and managed corresponding companywide fundraiser,ultimately raising over $5,800 in donations