Alida Hines, Mmr Email & Phone Number

Richmond, Virginia, United States

Greater Atlanta Area

Acted as contract Voice of Customer Project Research Analyst providing research support to Chick-fil-A. Performed work on four research projects in three months. Actions in role provided research insights for the drive thru, packaging and hospitality innovation teams.Acted as contract Business Analyst providing research support to the Global Stills.

Battle Creek, MI

Constructed qualitative store placement research using proprietary panel with approximately 100 Health and Wellness shoppers. Research outcomes contributed initial strategic thought to redesign store shelves. Co-led team to deliver monthly market assessment reports to senior management using secondary research sources. Report results both informed and.

Greater Atlanta Area

Joined research firm CCS Partners (now Customer Centric Strategy, LLC) to assess opportunities for utility company to retain and expand customer base within Eldercare market. Results of research which included IDIs with senior state officials and interviews with over 150 Eldercare operators and directors identified most profitable Eldercare facilities to.

Greater Atlanta Area

Co-developed and managed concept testing research with Premium Retail Services for an aftermarket car product among car drivers and decision makers. Insights project drove strategies to help retailers plan programs for in-aisle selling and associate training.

Selma, AL

Served as consultant and creator of customer satisfaction research among parents of organization’s first Football Camp with NFL player Michael Johnson (Cincinnati Bengals #93). Research outcomes provided insights for future recruitment and registration processes and camp operations protocol.

Responsible for recruiting applicants in 13 separate tracts throughout county.Increased county's percent of qualified applicants by 25 percentage points in only 2 months via expanding testing sites throughout county, advertising sites on the radio and in the local newspaper at no cost and giving presentations to local school systems, government agencies.

Cleveland/Akron, Ohio Area

Redeveloped and directed longitudinal multi-phase consumer A & U tracking research with over 2,000 greeting card consumers. Report’s insights provided knowledge on company’s brand strengths and opportunities vs. competition and what store and card features were effective in the new in-store greeting card aisles within key retail partners. Acted as primary.

Greater Atlanta Area

Directed all research for EarthLink’s existing Internet access customers (Dial, DSL & Cable) providing insights into customer satisfaction and retention tactics. Conducted phone research with EarthLink’s new home phone service subscribers. Research findings coupled with call center data led to enhancements to service sign-up and installation processes as.

Greater Atlanta Area

Supervised first round of online research testing to assess viability of new broadband online entertainment service. Research results validated need to continue concept development. Led initial wave of attitude and awareness study among online broadband gaming users. Report offered insights into customers’ usage and opinion of GameTap and key competitors.

Greater Atlanta Area

Designed and headed qualitative and quantitative multinational research to develop new stores in New York City and Vancouver, Canada. Reported findings from research with 1,000+ consumers and home improvement professionals were major inputs into stores’ layouts, product and installation selection and competitive and staffing strategy. Effects of Manhattan.

Rochester, New York Area

Directed purchase intent and product positioning research for professional-grade photo printer among 200+ photographers in the US and 3 European countries. Result inputs helped the creation of advertising messages to reach business segment and inferred printer purchase potential.Created and implemented series of online satisfaction studies with over 100.

Master, Marketing Reseach

B.A., Economics