Content Specialist
Current• Developed content plans for props.id and lentia.id to drive engagement and align with audience interests.• Performed keyword research using Google Trends and Ahrefs to target and optimize content.• Wrote four articles per month and created two newsletters monthly for props.id.• Produced four social media posts each month for Instagram and LinkedIn for props.id.• Generated and analyzed weekly and monthly reports using Google Analytics 4 for props.id and lentia.id.• Authored twenty articles per month and created four posts per platform (Instagram, Facebook, TikTok, YouTube) for lentia.id.• Monitored social media performance with Meta Analytics, TikTok Analytics, and YouTube Analytics for lentia.id.• Set and tracked monthly, quarterly, and annual KPIs for both props.id and lentia.id.