Products And Innovation
Current- Innovated and enhanced internal products, driving improvements in publisher performance through strategic development initiatives.- Conducted testing and launched ad creatives while monitoring ad delivery to implement necessary optimizations and generate comprehensive performance reports.- Analyzed revenue and advertising trend data to enhance ad revenue performance and maximize profitability.- Provided guidance to publishers on leveraging Google Analytics 4 for website performance analysis and optimization.- Created audience segmentation strategies based on contextual targeting and key audience values to drive engagement.- Optimized Google Tag Manager to ensure accurate data tracking and analytics.- Created custom Looker Studio dashboards to visualize key metrics and streamline reporting processes for stakeholders.
