Ali Farhat Email and Phone Number

● Managed website offers, price changes, plus content changes for DIRECTV packages (Entertainment, Choice, Ultimate, Premier, Optimo Mas, etc.), devices (Satellite set-top box, streaming device, and DIRECTV mobile app), add-ons (premium networks, sports, and SVODs), and on-demand movies and series● Launched landing pages by following our standard production process: Creating Workfront and Jira projects, developing content strategies, procuring assets from product managers, organizing… Show more ● Managed website offers, price changes, plus content changes for DIRECTV packages (Entertainment, Choice, Ultimate, Premier, Optimo Mas, etc.), devices (Satellite set-top box, streaming device, and DIRECTV mobile app), add-ons (premium networks, sports, and SVODs), and on-demand movies and series● Launched landing pages by following our standard production process: Creating Workfront and Jira projects, developing content strategies, procuring assets from product managers, organizing project kickoff calls with copywriters, designers, and SEO specialists, sending web design comps to product managers and legal team for review, coordinating any needed changes, briefing web developers, and confirming that changes are published. Pages launched:o Premiums: directv.com/max | directv.com/showtime | directv.com/starz | directv.com/cinemax | directv.com/mgmplus | directv.com/moviesextrapack | directv.com/premium-channels/o Add-Ons: directv.com/premium-channels/add-ons/o Reality TV: directv.com/genres/reality-tv/o On Demand: directv.com/streamondemando Movies Anywhere: directv.com/moviesanywhere● Spearheaded key add-on rebrands (e.g., HBO Max to Max on 5/23/23, and EPIX to MGM+ on 1/15/23) and launches (AMC+, discovery+, Acorn TV, Peacock Premium, Netflix, BET+, Apple TV, etc.)● Audited the DIRECTV website before applying enterprise changes (e.g., migration of purchase flow from att.com to directv.com, and promoting “DIRECTV Satellite” and “DIRECTV STREAM” as simply “DIRECTV”)● Implemented evergreen copy, SEO, and design updates across the site for premiums, SVODs, and on-demand content● Handled DIRECTV channel additions, removals, packaging, and rebrands across all digital platforms (website, set-top box, streaming device, and mobile app) after significantly modifying the previous process Show less

● Initially hired to assist with preparations for 2021 TCS New York City Marathon in November, but my employment period was extended till end of December, so I helped coordinate some subsequent events, such as Frosty 5K and Midnight Run. My role involved managing content for digital signage and the mobile apps, in addition to assisting the social media manager with social posts and live coverage● Conducted a comprehensive audit of the NYRR website in December in order to enhance the user… Show more ● Initially hired to assist with preparations for 2021 TCS New York City Marathon in November, but my employment period was extended till end of December, so I helped coordinate some subsequent events, such as Frosty 5K and Midnight Run. My role involved managing content for digital signage and the mobile apps, in addition to assisting the social media manager with social posts and live coverage● Conducted a comprehensive audit of the NYRR website in December in order to enhance the user experience, and eliminate any outdated or irrelevant data Show less

● Coordinated with the team and 23 notable clients (advertising holding groups, advertising trade associations, and media companies) on content pieces (articles, podcasts, and videos) from fruition until publication: 1) Organized content calls with each to discuss ongoing content, add suggested content ideas, and recommend suitable content ideas; 2) Updated client editorial calendars accordingly; 3) Created Trello cards for story ideas and commented with updates; 4) Briefed and assigned… Show more ● Coordinated with the team and 23 notable clients (advertising holding groups, advertising trade associations, and media companies) on content pieces (articles, podcasts, and videos) from fruition until publication: 1) Organized content calls with each to discuss ongoing content, add suggested content ideas, and recommend suitable content ideas; 2) Updated client editorial calendars accordingly; 3) Created Trello cards for story ideas and commented with updates; 4) Briefed and assigned journalists to each story; 5) Looped in journalists with clients and scheduled any Zoom interviews; 6) Proofread journalists’ drafts after 48 hours or less; 7) Forwarded edited drafts and/or timestamp edits to Content Editor and/or Director of Video and Audio Production for review; 8) Sent final products to clients for their 48-hour review or longer; 9) Ensured any client edits were implemented before sending for publication with recommended dates● Updated content tracker sheet, client list and logos, as well as other relevant assets in SharePoint directory● Prepared quarterly, year-to-date, and custom content performance reports for every client in PowerPoint format, using data from Google Analytics, MailChimp, Facebook, Twitter, Instagram, and LinkedIn Show less

● Project Coordination: Supported the global HR team by planning and coordinating the delivery of global and local learning programs (preparing materials, coordinating with attendees, managing agendas, booking hotels/restaurants/meeting spaces/ground transportation, and monitoring calendars alongside flight schedules), provided systems support for our performance management system and 360-degree feedback tool, and helped in the project coordination of VOICE, our yearly employee engagement… Show more ● Project Coordination: Supported the global HR team by planning and coordinating the delivery of global and local learning programs (preparing materials, coordinating with attendees, managing agendas, booking hotels/restaurants/meeting spaces/ground transportation, and monitoring calendars alongside flight schedules), provided systems support for our performance management system and 360-degree feedback tool, and helped in the project coordination of VOICE, our yearly employee engagement survey● Recruitment: Assisted with the preparations for college recruitment sessions, interviewed prospective college graduates, sourced candidates on Jobvite, scheduled calls and meetings between candidates and hiring managers, conducted reference checks, hosted office tours, and updated building security list● Cultural Development: Became heavily involved in planning the weekly Happy Hour and initiatives dedicated to special occasions (e.g., Welcome Back Breakfast, Black History Month, Pride Month, Christmas party, etc.) Show less

● Key Clients: W Times Square, Elsie Rooftop, PHD Rooftop Lounge, Sony Hall, Gansevoort Meatpacking NYC● Event Marketing: Organically promoted at most 5 events every week for nightlife and hospitality clients (via Facebook, Instagram, company websites, event listings, and e-mail newsletters), contacted about 5 event publications every other week, managed 2-5 paid social media and search campaigns every month, coordinated with graphic designers and web developers on creatives weekly… Show more ● Key Clients: W Times Square, Elsie Rooftop, PHD Rooftop Lounge, Sony Hall, Gansevoort Meatpacking NYC● Event Marketing: Organically promoted at most 5 events every week for nightlife and hospitality clients (via Facebook, Instagram, company websites, event listings, and e-mail newsletters), contacted about 5 event publications every other week, managed 2-5 paid social media and search campaigns every month, coordinated with graphic designers and web developers on creatives weekly, prepared guest lists and event marketing materials (e.g. Instagram cut-out, Step & Repeat) with door staff, engaged with the online community daily, and tracked revenue/expenses/profits of events● Account Management: Collaborated on events with different vendors (influencers, photographers, promoters, DJs, street team marketing companies, modeling agencies), set up weekly client meetings, prepared agendas and recaps, and maintained contact with clients over current and upcoming campaigns at least twice a week● Digital Consulting: Compiled social media and email reports every other week via MailChimp and Socialbakers, and rebranded Royale’s digital channels Show less

● Key Clients: Toyota UAE, Al-Futtaim Automotive Group, touch Lebanon, MTN Saudi Arabia, Bank Audi Lebanon, BLC Bank, Beirut Digital District, 70 Columbus, Rockrose Development, Glenwood, Herald Towers, Mill Creek Residential● Set up and managed social media accounts for over 12 clients in various industries (banking, automotive, telecom, real estate, etc.), prepared social media posts in English and Arabic, wrote 15 blog posts on WordPress every month, collaborated with 5 graphic designers… Show more ● Key Clients: Toyota UAE, Al-Futtaim Automotive Group, touch Lebanon, MTN Saudi Arabia, Bank Audi Lebanon, BLC Bank, Beirut Digital District, 70 Columbus, Rockrose Development, Glenwood, Herald Towers, Mill Creek Residential● Set up and managed social media accounts for over 12 clients in various industries (banking, automotive, telecom, real estate, etc.), prepared social media posts in English and Arabic, wrote 15 blog posts on WordPress every month, collaborated with 5 graphic designers on social media visuals for new and existing content themes, and covered events live on social media platforms● Engaged with online audiences, generated sales leads, and promptly resolved all inquiries and complaints● Monitored performance of more than 10 social media campaigns using digital analytics tools, analyzed customers’ feedback every month in order to determine leads and sentiments, and compiled monthly website reports● Pitched digital campaign ideas and developed social media strategy decks upon conducting digital audits● Launched Facebook contests and paid social ads through ShortStack and Facebook Business Manager, respectively Show less