Alison Finn Email & Phone Number

Worcestershire

Key achievements: ➢ Covid-19 internal and external communications working closely with the Public Health team➢ Close liaison with the Leader of the Council during the 2020 flooding crisis to deliver timely crisis communications to the public➢ Successful implementation of GDPR campaign to encourage all staff to complete training and change the way they work➢ Communications to all staff about major technological changes affecting the way they work e.g. Windows 10 roll out, Liquidlogic social care systems.Key responsibilities:➢ Production of bespoke content for internal audiences across both digital and traditional channels➢ News planning and delivery of content for internal audiences➢ Creation of regular communications from the Chief Executive and Strategic Leadership Team➢ Development of internal audiences on Yammer➢ Measurement of the effectiveness of communication channels.

Worcester, United Kingdom

This role involved advising stakeholders at all levels, developing and delivering external and internal communications. This directorate included specialisms such as HR, Technology, Legal, Property, Performance, Programmes, Procurement and Contract Management.Key achievements: ➢ Achievement of 60% employee engagement in the 2015 annual staff survey;➢ Successful transfer of staff from Property Services to a new company, Place Partnership;➢ Working with digital teams and representatives from across the organisation to develop a new staff intranet;➢ Launch of Yammer within the organisation;➢ Communications to implement fundamental changes from traditional phones to Lync across the whole Council.

Worcester, United Kingdom

Key achievements:➢ Development of and implementation of both local and national Public Health behaviour change campaigns➢ Implementation of marketing systems after the transition of Public Health from the NHS to the local authority; ➢ Development of constructive relationships across the Council and in projects involving multiple stakeholders e.g. Go ON Worcestershire, Worcestershire Works Well, relationships with CCGs, Acute Trust, Health & Care Trust;➢ Successful press coverage and social media interaction, particularly for the Health & Well-being Board’s Obesity debate;➢ Event management e.g. Go ON Worcestershire launch, National No Smoking Day, Cervical Screening Awareness Week, Dry January.

Birmingham, United Kingdom

Clients included: Birmingham City University (lecturer in Marketing to MA level), mac birmingham (nominated UK Theatre Award, Achievement in Marketing), University of Warwick (Warwick Arts Centre), BE Festival, Earthen Lamp, Arts Alive, New Art Gallery Walsall, Adverse Camber and the consortium Holding Space (Birmingham Repertory Theatre, Black Country Touring, mac birmingham, Stan’s Cafe and Warwick Arts Centre) for audience development strategy execution, social media training, marketing campaign planning and implementation.

Birmingham, United Kingdom

Key achievements:➢ Three year involvement in the Art’s Council’s Thrive! change management programme;➢ Development of Scene Central brand and bespoke ‘What’s On’ website and social media platforms;➢ Developing myself as a trainer and facilitator;➢ Delivering Audiences Black Country, a year long customer relationship management (CRM) project helping 10 cultural organisations to understand their customers, what CRM means for their organisation and develop CRM strategies inline with their business objectives;➢ Marketing of Decibel 2007, a business to business international performing arts showcase of work by culturally diverse artists;➢ Development of The Big Picture brand and marketing campaigns, working with the BBC to inspire the public to set a world record - http://inthebigpicture.wordpress.com;➢ Development of marketing strategies with clients using research intelligence and Arts Council Audiences Insight segmentation.Responsibilities included:➢ Developing and implementing strategic business plans;➢ Leading the organisation’s public facing website and digital strategy; ➢ Developing and delivering successful marketing campaigns for a wide variety of clients; ➢ Management of the Marketing Services and Campaigns team;➢ Development and delivery of training sessions on a wide variety of tactical and strategic audience development, marketing and press themes; ➢ Establishing long term client relationships to add strategic value by both mentoring and working as part of the client team;➢ Developing the company’s bespoke consultancy business;➢ Key account management of existing membership and recruitment of new members;➢ Benchmarking and continually auditing delivery of services against the business plan and demonstrating accountability against agreed budgets;➢ Setting and managing income and expenditure budgets and sales targets;➢ Contributing to the delivery of a regular programme of conferences, training and networking events.

Clients included Birmingham Hippodrome, Symphony Hall and Punch Records. My role at these organisations was to effectively develop, manage and implement show marketing and press campaigns ensuring the financial targets were met. Additional responsibilities at Punch included event management, curating a visual arts exhibition and assisting in the production of a small-scale music tour.

Responsibilities included:➢ Marketing of all REP products and services to a high quality standard and to deliver all audience and financial targets, in excess of £7,000,000 over four years; ➢ Devising and implementing strategic marketing and audience engagement plans;➢ Management of the REP brand, sub-brands and show brands, including creation of images together with graphic designers and origination of copy;➢ Management of the marketing and press team – three members of staff;➢ Development and management of external relationships with co-promoters, suppliers and creative agencies; ➢ Working together with the Fundraising Manager to provide marketing input to and support of all fundraising, donor and sponsorship plans;➢ Qualitative and quantitative research of customer base and implementation of findings;➢ Devising and implementing show marketing campaigns and public relations initiatives;➢ Monitoring and evaluation of effectiveness of marketing and implementing identified improvements;➢ Management of £250,000 annual marketing budget;➢ Developing the website and emarketing strategy.

Bristol, United Kingdom

Sole marketing officer the oldest continually working repertory theatre in the country, incorporating three performance spaces. Responsibilities included the development and implementation of all marketing and press campaigns across the marketing mix.

Reading, United Kingdom

Marketing Assistant for:➢ The Hexagon – a 1,686 capacity receiving venue;➢ 21 South Street Arts Centre – a small-scale receiving arts centre;➢ Reading Town Hall – an arts and conference centre incorporating a 600 seat concert hall;➢ WOMAD (World of Music, Arts and Dance) festival.

Oldham, United Kingdom

Ptlls (Preparing To Teach In The Lifelong Learning Sector) Level 4 Certificate, Teaching Skills

Postgraduate Diploma In Marketing

Ba (Hons), Economics/Business Management & Administration