Ali Hake Email & Phone Number

Framingham, Massachusetts, Us

Framingham, Massachusetts, Us

- Planning and execution of ecommerce and content strategies for Best Buy Sales Theatre to achieve digital marketing goals and business results- Develop and manage Bose-BBY custom content and ecommerce activation calendar - Responsible for briefing, asset management, optimizations, and maintenance of content - Manage agency and reseller partners to ensure high-quality and on-time delivery of digital content/campaigns for product launches- Collaborate with cross functional teams (sales, marketing, analytics, search, digital, etc) to provide a seamless in-market experience and optimize ecommerce channel for conversion- Analyze content and shopper data to deliver actionable insights and opportunities at Best Buy- Track and manage retail budget with focus on achieving a positive ROI

Framingham, Massachusetts, Us

- In-market retail activation for reseller partners- Large focus on Ecommerce, delivering and executing plans that contribute to Bose digital shelf visibility and conversion optimization - Develop, execute, and report on digital and in-store marketing programs to deliver revenue targets- Work closely with cross-functional account team to optimize marketing planning, funding, and execution across the business - Track and manage retail budget with focus on achieving a positive ROI

Denver, Colorado, Us

-Own and lead Shopper Marketing programs for Mars Wrigley Confectionery, focusing on Target, the Value channel, and the Club channel- Spearhead Consumer Promotions for the Dove Chocolate and KIND brands- Manage day-to-day activity of the account including projects across Mars Wrigley Confectionery portfolio, ensuring collaboration among multi-disciplinary, cross-functional teams and partner agencies in multiple U.S. locations - Manage and maintain multi-million dollar marketing budgets across Shopper and Consumer Promotion accounts- Define strategy based on consumer insights and data to influence key messaging objectives throughout the path to purchase- Work with lateral teams to plan, execute, and analyze reporting against digital and engagement strategies- Create data-driven insights to bring thought leadership to clients on how to meet objectives and evolve the business- Develop creative briefs in collaboration with Creative and Strategic partners- Participate in new business pitches as the Agency’s Target Shopper Marketing expert - Manage Account Executives and Assistant Account Executives at the Agency

Irving, Texas, Us

- On-site lead for shopper marketing at Target for SC Johnson brands including Glade, Ziploc, Scrubbing Bubbles, Windex, Shout, OFF! and Mrs. Meyer’s Clean Day- Promoted from Account Executive to Senior Account Executive in less than one year- Coordinate strategic annual marketing planning, budget allocation and reconciliation, and execution of all programming across 11 brands to meet retail, marketing and sales objectives across categories at Target- Work with internal senior management on development and management of a profitable account plan for Target- Supervise Assistant Account Executives to ensure key deliverables are met efficiently and on time

Irving, Texas, Us

New York, Ny, Us

- Oversees all shopper marketing program execution for S.C. Johnson at Target- Facilitates program planning process through exploration of brand objectives at Target in communication with the client sales and shopper marketing team- Tracks budgets and coordinates financial reporting with account and client teams- Assists with proposal development, client decks, and other strategic documents

Denver, Colorado, Us

- Lead as a day-to-day client contact to execute multi-channel initiatives that span print, digital, social, in-store, direct mail and other media for furniture design/manufacturing and retail flooring accounts- Manage and contribute to tactical components for Allsteel, including; • Integrated campaigns for product launches • Marketing collateral including brochures, sell sheets, product cards, client profiles, e-books, animations, etc. - Manage and contribute to tactical components for Carpet One Floor & Home promotions, including; • In-store point-of-purchase creative and execution • Digital workflow, creative and execution • Broadcast, creative and execution by partnering with multiple vendors- Administer daily workflow of concurrent projects to ensure deliverables are completed on time, on budget and on strategy

Denver, Colorado, Us

- Secondary lead as day-to-day client contact to execute multi-channel initiatives that span print, broadcast, digital, social, in-store, direct mail and other media- Developed timelines and prioritized multiple projects for the creative team in conjunction with senior Account Management- Assisted in billing process by requesting print costs, developing work authorizations and purchase orders, etc.

Collinsville, Il, Us

- Created and managed marketing content through Louer Facility Planning’s website, social media, newsletters, press releases, advertising and sales literature- Oversaw warehouse inventory, ordered fabric samples and marketing merchandise through company dealers- Assisted in the handling of daily operations including logistics, accounting, and customer service through consulting with a variety of clients, suppliers and vendors

Edwardsville, Illinois, Us

Worked with and created print mediaWrite and edit marketing plansHelp marketing team to execute game day promotions

Dallas, Texas, Us

Planned and executed media merchandisingHandled general administrative duties including ordering office supplies, answering phones, updating client informationMaintained client files, promotional activity, historical informationPrepared competitive presentations and wrote and distributed press releasesDeveloped themes and activities for client meetings

Guaranteed important documents and messages could be located whenever needed Organized and updated employer's calendar and daily schedule Answered telephone calls and delivered detailed messages to the appropriate staff member Operated and maintained office copier and fax machine

Worked well with team to accomplish tasks Supervised and monitored building's usage Used time management to complete projects in a short time period

Operated board for live radio efficiently Followed through with responsibilities under pressure of live broadcasting