Ali Jassim ✈ Email & Phone Number

Riyadh, Sa

Riyadh, Saudi Arabia

I am currently accountable for all Direct digital sales, Ancillary revenue, Product & Catering departments and the naSmiles Loyalty program at the Middle East's leading Low Cost Carrier based in Riyadh. In my role I manage and oversee all digital sales and touchpoints via flynas.com and the flynas app with a strong focus on ancillary revenue. I head up the department that designs, manages and oversees all inflight product and catering projects including the NasMall (Duty Free) program, creating new inflight experiences and revenue opportunities with the highest of standards. It is my responsibility to take the flynas to the next level of commercial development through innovation and digitalization. I proactively look at the potential to disrupt and transform the way we do business and generate attainable profits by identifying opportunities to maximize our product performance and ensure the viability of our services in the competitive mark place. Leading the commercial team accountable for collaborating with internal and external partners to conceive, design, and launch new initiatives, including catering and products services and digital platforms. The most recent success include the launching of the all new Premium Class cabin with new catering and in-flight products. On the Ancillary front, we have enhanced our revenue opportunities and touchpoints leading to an increase in revenue per passenger by 30%. The Flynas website was recently relaunched allowing for a much smoother UX paving the way for further enhancements to come over the next 12 months.

Sultanate Of Oman

Heading the digital transformation and development of Oman Air including all ancillary product offerings. Having a 9-digit USD global sales target for eCommerce and Ancillary revenue. Leading the digital innovation of the airline and accountable for all development and sales via various digital channels, including the Oman Air App, website, CRM Tools and digital marketing. All merchandising via all distribution channels while also developing the search engine marketing strategy, Metasearch partnerships and paid advertising. Other aspects including the growth of digital retail and web tools are a key aspect of the role that also includes: • Deliver a comprehensive ancillary product range and grow e-retail; ensure Oman Air’s FFP program and all third-party products are fully integrated within the Oman Air digital Eco-system • Ensuring the brand consistency across all digital platforms with a focus on the digital assets • Creating and developing existing products, create promotional offers, utilize distressed inventory, showcase premium product, promote destination Oman.• Developing affiliate programs, enriching metasearch partnerships and leading the SEO, PPC strategy • Maximize conversions by continuously attracting visitors through various innovative campaigns including flash sales and attractive content marketing • Established critical inhouse reporting process to monitor digital innovation, along with creating a robust procedure to ensure speed to market and optimal communication and interaction across the primary sales stages.

Bahrain

Responsibilities expanded to maintain and define all direct and indirect distribution channels while identifying key markets for expansion within online and GDS capabilities while positioning Gulf Air as innovative and in-line with commercial industry trends. Keeping with the development of Gulf Air’s ancillary (non-flight) sales over direct and indirect channels (Setting EMD standards) with the objective of maximizing attach rate and revenues and shifting customers from offline to online. Continuous management and development of GDS and electronic commerce inclusive of Gulf Air’s Internet Booking Engine (IBE), Redemption Booking Engine (RBE) B2C and B2B / B2T portals, CMS (Content Management Systems), WCI / MCI (Check-In Systems) while also responsible for NDC settings and all OTA relationships. Overall, to strategically manage the outline of Gulf Air’s distribution and commerce relationships both in terms of commercial and operational.

Bahrain

Responsible for development and managements of all of Gulf Air’s electronic communication channels, Internet distribution channel, B2B programs and ancillary services (both technically and functionally), online payments, management of e-commerce, e-marketing, web support and fraud prevention units, selection and supervision of 3rd party suppliers across the front and back end systems. Expanded responsibilities as Head of E-Commerce, E-Marketing, Web Support and Fraud Prevention departments include aspects of increasing Gulf Air’s Ancillary (Non-flight) offerings, developing anti-fraud processes, evolving online sales (B2B, B2C, B2T), driving NDC compliances, setting EMD standards and the overall end-to-end management of every aspects of the online realm including OTA, meta-search and online affiliate programs including management of all commercial digital innovations and activities within the organization.

Bahrain

Responsible for developing and maintaining content and layout of Gulf Air's electronic communication channels (Web sites, Mobile Platforms, Marketing emails) promoting Gulf Air's own electronic channels (i.e. websites, mobile sites and future innovative platforms) on Gulf Air's own electronic environments/tools as well as over the internet and developing Guld Air's awareness and reputation over the internet with the overall objective of maximizing traffic and conversation to sales and services usage, while ensuring communication is always reliable, reputable, consistent with branding guidelines. To also be responsible for designing the development of the strategy of Gulf Air's electronic communication channels to support the company goals in line with the general Gulf Air communication principle and guidelines. To constantly monitor and improve the performance of the department against provided KPI's and to have direct responsibility over vendors being used.

London, United Kingdom

Working in the central EMEA team where responsibilities varied across activities, while still keeping with overall marketing operations and particular strategic directions. Currently accountable for the Marketing Development Funding across EMEA, promoting imaging and printing products/services via managing channel partners in Europe and a heavy involvement in reporting and analysis of marketing metrics.

Nottingham, United Kingdom

Maintaining the public image of Walkabout, promoting various offers during particular events held over weekend periods while also developing excellent elevator pitch to build rapport with diverse targeted audiences. Product exposure for new product base utilizing promotional material in conjunction with documented and media relationships. Direct end customer interaction from point of primary to secondary sales stages.

Bahrain

As sales representative I was making preliminary contact with customers, introducing the company’s product, and closing the sale. Other skills were developed by dealing with various consumers from around the world, meeting with suppliers and holding staff meeting.

Nottingham (Uk)

As part of my MSc I was expected to prepare a marketing plan based on a new Samsung air-conditioning product. Initial market research led to a strategy being devised, where advertising and promotional responsibilities included the actual set-up of campaigns and tactics used. This was then presented to the CEO of Samsung Electronics.

Leicester, United Kingdom

As Student librarian I was anticipated to organize and shelve books in the main part of the library.Other responsibilities were aiding students with searches and giving the necessary guidelines.

Leicester, United Kingdom

As a student representative I was expected to show prospective students and their parents around university grounds, also being a general guide to anyone who was interested in joining the university at any level.

Msc, Management And International Business

Activities and Societies: 2009 Experian FLUX skills development Winner Award Modules Include:Managing People&Organisations,Marketing.

Cam - Professional Diploma In Digital Marketing, Digital Marketing

Activities and Societies: Modules Included: -Marketing & Consumer Behavior -Digital Marketing Essentials -Digital Marketing Planning.

Cim Professional Diploma, Marketing

The Professional Diploma in Marketing taught me how to evaluate the role of the marketing planning process and implementation in a range.

Ba (Hons), Business Management

Activities and Societies: University Representative: Certificate of Achievement University Course Representative: Certificate.

A Levels, Business Studies Double Award + Ict Avce

Activities and Societies: 2003 & 2004 Cornwall College - Student of the Year Award (Business Studies)