As the marketing manager at Oman Oil, Oman’s largest fuel company, overseeing Lubricants (Oman Oil & BP/Castrol), Commercial Fuel, Marine, and Renewables portfolios, I earned the "Star Performer" award from the CEO for my impactful contributions in market growth, strategic planning, and effective product management strategies.Lubricants portfolio (Oman Oil & BP/Castrol):- Managed the lubricants portfolio for BP/Castrol & Oman Oil, driving a year-over-year growth of 15% on average through the development and implementation of strategic marketing initiatives.- Effectively broadened the product portfolio introducing Marine & PowerGen product lines, and strategically augmenting key products in the PCMO & DEO portfolio to align with market demands.- Established two successful automotive service center brands, expanding the network to over 50 branches in both domestic and international markets.Digital Marketing - Lubricants:- Developed an online portal for global distributors (16 countries) and launched a B2B2C loyalty program, boosting engagement. - Led digital initiatives like mechanic loyalty schemes and promotions, enhancing customer acquisition and retention.Commercial Fuels:- Developed and implemented the biodiesel GTM strategy in Oman, including a pilot study for B5 and B10 blends. - Secured the first biodiesel supply contract by effectively establishing its value proposition (estimated annual CO2 reduction: 10,000 MT).Marine: - Developed and executed marketing campaigns for the OOMCO bunker terminal, organized and hosted multiple webinars with industry experts, enhancing thought leadership and increasing engagement with key decision makers in the industry.Renewables:- Collaborated with cross-functional teams to design and deliver innovative solutions for solar, biodiesel, and EV charging projects. Successfully developed the strategy for multiple solar projects, conducted financial feasibility studies, and developed comprehensive business cases.

As a professional in the energy industry, I have had the privilege of working as Assistant Manager Marketing & Business Development at National Gas Company in Oman. Expanded markets to the Middle East, East Africa, and South East Asia, focusing on industrial LPG and Synthetic Natural Gas projects. My role encompasses product development, project management along with contract management, licensing, commercial correspondence, and commercial negotiations. As part of the team, I played a crucial role in initiating Oman's first industrial LPG BOOT project and my experience in exploring and capitalizing on market opportunities for LPG engineering operations and synthetic natural gas applications has allowed me to lead sales engineers and add international franchises to the company for special industrial gases, as well as develop new products such as D-Cylinder. Additionally, I have liaised with authorities and ministries for approvals, reviewed pricing policies, conducted market research, formulated and reviewed techno-commercial proposals, and developed KPIs to measure success. My responsibilities also include conducting technical reviews and leading budgeting efforts to ensure effective resource allocation. Through these efforts, National Gas Company successfully expanded the market for industrial LPG and Synthetic Natural Gas, creating a stable and profitable market and secured one of the largest SNG project in the Sultanate of Oman (230 MMBTU/Hr Capacity).As a marketing professional, my focus was on developing strategic partnerships and relationships with key stakeholders in the industry. I have also conducted extensive market research to identify areas of opportunity and growth.I was awarded "Feather in the cap" in 2014, "Shining star of the company" in 2015 and "Galaxy of stars" reward in 2016 by the CEO of National Gas Company to recognize my efforts and initiatives.

As a seasoned professional in the lubricants industry while working for Rashed Al Rashed (RAR) in their Lubricants and Automotive division, with one of the brands Valvoline, I was responsible for three key areas; Product development, Business development and Technical sales. I successfully managed the portfolios of over 40 industrial grades across various sectors, including Power, Oil & Gas, Manufacturing, Processing, and Cement. My primary focus was to provide technical support to customers regarding oil, develop new products, and provide technical assistance to projects.One of my key responsibilities has been to ensure On Time, In Full (OTIF) deliveries to industrial customers and Original Equipment Manufacturers (OEMs). This has required careful coordination with logistics teams and close collaboration with clients to understand their specific needs and requirements.In addition to managing delivery schedules, I have also been responsible for creating and negotiating industrial lubricants techno-commercial proposals. To do this effectively, I have leveraged sound market intelligence regarding buying and selling in the industry, which has enabled me to deliver highly competitive proposals that meet the unique needs of each client.Through my work in the lubricants industry for Rashed Al Rashed, I have gained extensive experience in product development and technical support. This has allowed me to help clients identify opportunities for improvement and to develop new products that meet their specific needs. In addition, my technical expertise has enabled me to provide support for a wide range of projects, from small-scale initiatives to large, complex industrial projects.

While working in the automotive industry, for HINO, I have had the opportunity to work in Production and Development departments, where I have been responsible for a wide range of activities. My key responsibilities have included localizing assembly parts coming from Japan, supervising the production of the HINO & Toyota Hilux assembly line, handling field complaints, developing vendors, implementing KAIZEN in vendor plants, and preparing parts inspection standards. During my tenure, I localized over 100 different parts from Japan to local production through different vendors working for HINO/Toyota.One of my major achievements has been the significant increase in efficiency of production and assembly operations. To achieve this, I designed special jigs and fixtures in Solid Edge for parts being delivered on the line for "just in time" adaptation of Japanese standards. This enabled us to improve our productivity and reduce waste, which ultimately led to significant cost savings for the company.In addition to improving production and assembly operations, I have also been responsible for vendor development and implementation of KAIZEN in vendor's plants. This has required me to work closely with vendors to identify areas for improvement and to develop strategies for implementing process improvements.