Ali Moezzi Email & Phone Number

VP of Produce at Northgate Markets (12 yrs.) + Founder & CEO of ASA Produce Company (22 yrs.)Experienced produce professional with an outstanding career in the retail and wholesale industry in Southern California with numerous achievements and extensive produce sales and management expertise. Led highly successful teams across multiple stores overseeing 42 Produce Managers, Sales, Buying and Merchandising, specializing in meeting the product needs of customers from Mexico and Latin America.Consistently increased produce department sales each year after joining Northgate, from minimum 2% to 6% and improving gross profit at the same time, becoming the most profitable department for 12 straight years. Possesses strong analytical abilities and makes savvy financial decisions, analyzing item movements and generating the best profit margins while managing categories; responsible for impressive improvements and growth in floral and plant sales as well.Educated at the graduate level with a focus on business administration, management and operations. An excellent leader ready to leverage a successful career in produce to mentor and train new or young associates or provide expert consulting to help grow sales and bring produce departments into the future. Maintains keen awareness of emerging product opportunities and works to anticipate future consumer needs based on trends and changing consumption habits. A valuable asset to any organization, ready to make a positive impact on the bottom line as an impactful team member.30+ Years of Experience | Past Produce Company Owner | MA Degree in Business Administration Prior to Northgate Markets, founded, built and operated 6 full supermarkets with over 350 employees, achieving sales of $50 million/year at its peak in the greater Los Angeles area. Has developed excellent vender relationships over the years and possesses a vast pool of venders from Canada to California and all areas of the US, Mexico, Chili, Brazil and Central America.  Successful fiscal and personnel management of two large operations; has a unique skillset for managing any wholesale produce company or any medium to large retailer, especially with Hispanic customers.  Trained many people in produce who have moved up to become successful in different sectors of the industry.  Stays informed about changes in customer habits and behaviors; aware of generational differences and changes in product mixes and how to retain present customers while planning for future customers.

Listed skills include Strategic Planning, Budgets, Marketing, Sales, and 9 others.