- Managed significant ad spends, focusing on driving sales and improving ROI.- Achieved a 25% increase in sales and an 18% reduction in ACOS for an eCommerce client through advanced optimization techniques.- Developed and executed full-funnel advertising strategies, conducted advanced keyword research, and utilized AI tools for optimized ad scheduling.- Handled 12+ micro niches on Amazon USA, optimizing product packaging size and weight to save thousands of dollars without affecting product quality.- Fixed listing issues by coordinating with Amazon support team through calls.- Managed PPC campaigns, focusing on launching phases to boost sales and revenue while optimizing mature ad accounts for profit.

- Launched and optimized product lines on Amazon UK, overseeing all aspects from product launch to profit optimization.- Successfully sold 10,000 units of a product with incorrect packaging (pack of 22 instead of 100) by leveraging this as a unique selling point, resulting in profitable sales.- Expanded the same product niche to Amazon USA, achieving excellent results and expanding the SKU range to build brand identity.

Director General IPW&M (directorate general of industries prices weights and measures punjab)↾ Started this position at the age of nineteen to gain experience and exposure in a professional setting.↾ Realized that the government sector operates on a non-strategic model, where decision-making power is centralized with higher authorities.↾ After around 10 years of service, transitioned to the e-commerce sector upon recognizing my inclination towards leadership and strategic solutions.↾ Despite the benefits of a government job, I found my strengths better aligned with roles that required strategic thinking and leadership.↾ Consistently engaged in learning and exploring relevant domains, ultimately deciding to switch careers as these areas required full-time dedication and strategic positions.