🚀 Drove robust growth in sales, market share, and profitability for Hyundai’s electrified portfolio, featuring IONIQ 5, IONIQ 6, and Kona EV.🔝 Orchestrated the successful launches of 800v e-GMP-based EV products, ensuring seamless coordination and maximum impact.💡 Formulated and executed comprehensive monthly go-to-market strategy for electrified product lines, covering incentives, marketing, distribution, dealer readiness, product/pricing, customer experience, and compliance.

Led program management team overseeing demand generation, shopping funnel conversion, incentives and customer experience for Uber’s rental business, offering options to earn with Uber by partnering with major rental car companies and auto OEMs to provide low-commitment access to vehicles on Uber's Vehicle Marketplace.

🚀 Led pricing strategy development and negotiations for Kia vehicle programs, aligning features and trims with profitability, volume targets, and competitive landscape.🔍 Delved into Voice of Customer and segment trends, translating insights into compelling product vision and requirements to guide vehicle development.💼 Managed relationships with third-party guide books, optimizing price, mix, and features scenarios to maximize residual value while ensuring product competitiveness.

Led development of market-based price positioning strategy, negotiations and execution for all Kia product lines in alignment with sales and margin objectives

Led U.S. product planning for Toyota's Corolla program ($6 billion/yr.) and Scion portfolio by managing vehicle/buyer strategy, spec and feature requirements, lifecycle roadmap, pricing and demand planning while achieving share and profit targets.

Rotational development program for MBA graduates. Assignments included:✔ Product Planning: next generation Compact Car portfolio to attract new Toyota buyers✔ Scion eCommerce Strategy✔ Market research project / vendor management