Alina Tkachenko Email and Phone Number

Market Access function• MA strategy development for priority brands • Managing the whole process of sales delivery in National tenders from scratch (measurable accomplishments in CV, Onco) • Regional MA strategy development in x-functional teams, setting MA targets for regions• Team trainings on National/local guidelines and formularies regulation, HTA basic with practical implications • Top level stakeholders personal engagement Governmental Affairs • GR strategy development• Stakeholders mapping and engagement (MOH, SEC, Rada, etc)• Representation of AZ in industry associations (APRAD, ACC, EBA)• Participation in SWGs to shape State policy in Healthcare • Patients Advocacy groups liaising • Social responsibility projects development• Contacts with media Country Lead on Business transfer• Liaising with Global/regional leads and other counterparts • Managing of key local functions transfer and communication flowOTC Marketing project (EMLA)• Sustained marketing strategy development• Cost effective BTL actions management

Commercial function• Strategic development of Distribution Policy to ensure fair and challenging competition among distributors• TOP level negotiations with all national distributors on commercial conditions, partnership projects, etc• Rolling and Long term Sales forecast • Supply Chain coordination and crisis management CIS markets Business development (Kazakhstan, Georgia, Armenia, Belarus, and Azerbaijan)• Ensure top line & bottom line growth and profitability of business in assigned countries.• Support Country Heads in developing and implementing appropriate sales and strategies consistent with global ones• Monitoring and support countries in building distribution network and commercial policy compliance • Identification of x-countries strategic business development opportunities• Ensure Ukrainian marketing/SFE and Logistics support for CIS countries • Performance management, coaching and talent development Market Access • Communication with MOH and AMS authorities to ensure AZ products are in National programs• High level of KOLs management • Managing most significant regional tenders

Key achievements:• During 3 years Pegasys YoY sales growth was approx 50-60%• Arranged disease awareness campaign on viral hepatitis via web-site and call center • Pre-marketed and launched Bonviva to rheumatologists and orthopedists. • Launched Mabthera to rheumatologists in RA indication. Arranged personalized disease awareness program for patients • Negotiated with MOH RA Register • Started lobbying National Viral hepatitis Program• Successfully cooperated with Patient Advocacy Group, organized disease awareness campaign in media

• Set up marketing planning and budgeting processes in Rep Office• Led Market Research activities (field research, focus groups, other)• Launched Cialis to sexologists, urologists and in media OTC-like promotion• Planned and implemented Social project “Clinic of the 1st psychotic episode” attracting KOLs, medical education and media • Developed customized promo materials and new model of participation in congresses • Launched Lilly products in Moldova through cost effective distribution model • Developed marketing strategy for Belarus