Alina Martinez Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

- Assisted and presented media strategy behind Bomb Pop x Gavin Casalegno partnership which delivered over 193.8M impressions and 718K clicks across social media platforms- Assisted in media strategy behind viral Bomb Pop x Roblox activation in which 48M+ Bomb Pops were sold in the metaverse in 2 weeks- Lead content management and support launches across social media platforms such as TikTok, Meta and YouTube through managing content calendars, campaign trackers, etc.- Monitor KPIs via internal dashboard and assist in reporting to inform campaign optimization- Collaborate in creation and presentation of effective and engaging client-facing marketing reports- Conduct market research via various digital tools to identify key audiences and consumption behaviors with an emphasis on tween/Gen-Z channels- Assist in budget planning/tracking of $3 million+ budget to drive efficient reach and impressions across social media platforms such as TikTok, Meta and YouTube

- Increased brand engagement by 266% and increased brand reach by 400% on Instagram within first month of social media marketing initiative through original content creation - Scheduled detailed custom orders developed through client-facing communication - Promoted and networked small business through events and social media- Initiated market research through multiple channels- Created positive client experience across channels such as in-store, over the phone, and online

- Increased brand awareness by creating original promotional content on social media platforms, TikTok and Instagram- Produced original copy for Instagram posts and promotional videos, increasing engagement- Organized media content/brand asset calendar- Interacted with social media and in-person community and collaborated with a team to build a strong brand identity

Santa Clarita, California, United States

- Amplified positive in-store customer experience by engaging with every customer in an energetic and pleasant manner- Educated customers on products, brand and provide alternative solutions to satisfy their wants and needs- Empowered new hires to accelerate their growth- Collaborated and communicate with coworkers and management to accomplish tasks in a timely manner- Coordinated merchandise accurately and effectively- Operated store on the company's busiest day of the year by finding solutions for multiple customers at once while store sustained a capacity of 40+ customers

Bachelor'S Degree, Marketing

Associate Of Science - As, Accounting

Associate Of Science - As, Business