Alina Kravchenko Email & Phone Number

Singapore, Sg

• Developed strategic marketing plans to drive business growth and optimize marketing efforts.• Led product development and launch strategies, conducting market research for new products.• Managed branding strategies and digital marketing campaigns to ensure consistent brand messaging.Marketing Campaign (Industrial Equipment Manufacturer): develop strategic marketing campaign including communications and media creation for website, LinkedIn, and print media.Licensed Product Campaign (B2B): lead generation, email scripts, and product development.Marketing Campaign (Philanthropy): Lead brainstorming and collaboration with leadership team to align reputation with mission and implement strategy through content creation, website design, and search optimization

Houston, Texas, Us

Coordinated closely with executives, sales, and engineering teams to understand the company’s value proposition and improve brand alignment across multiple outlets, including social media, sales presentations, and event planningDeveloped, budgeted, and implemented a marketing plan, including with external partners and clients to support their marketing efforts to include EnQuest in their materials to expand EnQuest’s brand awareness.Drafted articles, produced and directed videos, and photography for social media and website.Optimized website UX/UI across multiple KPIs, using Mouseflow, and Google Analytics, and improved SEO ranking using SEMRush.

Developed the concept from product creation to branding and managed content across websites, social media, email newsletters, press releases, and Amazon listings. Performed market research, developed target personas, conducted user testing, and executed competitive analysis to enhance the product, website content, and marketing strategies, driving increased engagement and conversion rates using data analytic tools and AI. Authored press releases created supporting images and videos and distributed them to media channels. Led a public relations campaign, including successful pitch competitions, which resulted in an appearance on ABC’s "Shark Tank" (January 22, 2021, Episode 1213). Identified new business opportunities through B2B partnerships for licensing Intellectual Property.

Stafford, Tx, Us

Led marketing efforts for high-tech laboratory equipment, driving brand visibility and customer engagement, and experience which led to an increase in overall product sales. Supervised a cross-functional team, including digital marketing specialists, web developers, UX/UI designers, and customer service representatives. Developed and implemented strategic digital marketing plans, incorporating content creation, development, and overall business strategy. Studied market trends and developed a strategic competitive research analysis to ensure the website and product stood out from the competition. Created and optimized SEO content, securing top rankings on Google.

San Jose, California, Us

Worked with widely distributed teams as the Lead User Interface Designer on Norton Security for Mac and Norton Security Scan, as well as Partner Branding and Localization. Creating user-friendly flows, designing UI screens, and delivering a detailed style guide along with the assets to the developers.• Working in partnership with the design team to develop exceptional UIs.• Conceiving ideal UX and user flows.• Developing user-friendly wireframes.• Designing responsive user interfaces.• Creating UI assets and UI specs and guides.• Working with the Development team to ensure pixel-perfect execution.• Tracking performance of the final product.Symantec www.symantec.com: Size 10000+ Employees Revenue $5 to $10 billion (USD) per year

Worked on a variety of freelance projects including: Persona Developer & User Interface Examiner, Stipple.com • Researched and developed four types of target audience personas. • Tested the interface on mobile, tablet, and desktop and assets more efficient solutions. Marketing Material Developer, Vida Events & Marketing • Created a trademark used in marketing materials. • Created three website designs and worked with a programmer to bring them to life. iPhone and Android Application Interface Designer, GoGuide.com • Created front-end design development. • Conducted usability testing. Graphic Designer and Photographer, 100% Pure Cosmetics • Photographed products and edited them for the store website.

Worked closely with the CEO of the company and the Marketing team on the the development of e-commerce branding strategies, social networking and website re-branding. • Assisted with creating the company business plan • Designed a one page check-out, that increased sales by 26%. • Drove the development and implementation of email strategies that increased sales by 36%.

Worked with the Lead Art Director on various Advertising Campaigns and Marketing Materials forthe American Express private bank sector, that resulted in a 24% sales increase.

Bachelor Of Fine Arts - Bfa, Communications And Marketing

Associate Of Arts And Sciences - Aas, Web/Multimedia Management And Webmaster

Summer Program, Painting And Drawing