Alina K. Email & Phone Number

Astana, Kz

Astana, Kazakhstan

Astana

❖ Led the development of support measures for IT specialists in Central Asia.❖ Consulted 25+ IT startups on scaling to the APAC and US markets, product positioning strategies and brand management.Key Skills: Marketing research| Product Marketing| SaaS Marketing | Brand Building

South Korea

❖ Created and led high-impact marketing campaigns across diverse channels, yielding a 120% surge in social media traffic. Enhanced campaign performance by optimizing regional channels and continuously refining strategies based on customer insights and in-depth data analysis.❖ Successfully onboarded 60+ new affiliates with a combined reach of 200M+ viewers across the USA, EMEA, and APAC regions within the first 6 months, expanding the partner network by 50%.❖ Introduced and implemented a data-driven approach to managing budgets, ensuring optimized resource allocation while tracking and determining best ROI tactics across various marketing campaigns.❖ Established a regular feedback loop with publishers, leading to a 20% improvement in traffic quality and a 10% increase in conversion rates within six months.❖ Led a team of affiliate managers - implementing and monitoring targets and KPIs.❖ Demonstrated proficiency in analyzing data to extract key audience insights, translating them into compelling, data-backed storylines and corporate decks. Utilized this skill to attract new businesses and fortify relationships with existing partners. ❖ Identified and resolved internal communication challenges hindering goal planning and progress awareness by implementing a task board system and fostering strong relationships with cross-functional teams, resulting in increased efficiency and synergy among departments.Key Skills: B2B\B2C Marketing | Team Leadership | Data Analysis | Budget Management | Digital Marketing | Brand Marketing | Influencer Marketing

Nur-Sultan, Kazakhstan

❖ Established collaborations with local startup communities (MOST, AtanaHub, NFactorial, QWANT), resulting in the acquisition of 1500+ platform users within the initial 6 months of launch.❖ Orchestrated the growth strategy through a blend of email marketing, strategic PR initiatives, and networking tactics resulting in the successful establishment of partnerships with over 20 startups across the US and EMEA regions bringing $40+K in revenue within the first 5 months.❖ Engaged closely with product development teams to gain valuable product insights, ensuring seamless project execution from conception to externalization and communication with management teams at critical project junctures. Translated technological features into compelling value propositions tailored to diverse customer and industry segments.❖ Owned the branding strategy and creative production of printed and digital promotional materials, designed and implemented the RemoHire brand playbook to guarantee uniform brand messaging and visual identity across all channels.Key Skills: Marketing Research | Content Marketing | Email Marketing | User Acquisition | SaaS Marketing | Communication and PR Management | Budgets

Astana, Kazakhstan

Planned and organized events and corporate presentations, ensuring their successful execution.Developed and implemented a PR strategy to stimulate discussions surrounding the launch of the Open Energy project.Created press releases, social media content, marketing materials, and weekly newsletters to communicate project developments effectively.Cultivated meaningful relationships with key publishers and the Energy Management Experts Community, resulting in substantial media support for the project.Managed and nurtured long-term relationships with UNDP, USAID, and AstanaHub, promoting collaborative projects and boosting credibility in the early stages of the Open Energy Project.Oversaw the PR partnerships strategy, including managing a PR agency, performance reporting, and establishing profitable partnerships.

Казахстан

❖ Successfully organized and executed multidisciplinary AIFC events, including the EdTech Forum 2020-2021, Astana Finance Days 2021, DATATHON, HR Talks, QWANT Olympiad, and Job Fair, as well as the Digital Bridge 2021, resulting in elevated AIFC products positioning and contributing to a revenue surge of 33%.❖ Cultivated influential relationships with the IT Experts Community, UNDP, USAID, AstanaHub, and key publishers, fostering substantial media backing for the project and enhancing credibility in the platform’s early stages.❖ Collaborated with product development teams to ensure product roadmap aligned with customer needs, resulting in a 15% increase in customer acquisition.❖ Spearheaded comprehensive Product Launch strategy across SMM, Affiliate Marketing, and PR, resulting in the successful launch of the QWANT Programming School for young IT professionals.❖ Owned the branding strategy for the QWANT Programming School, contributing to successful market positioning and attracting more than 2000 applicants nationwide.Key Skills: Marketing Research | Content Marketing | Event Management | Digital Marketing | SEO

Seoul

Conducted market analysis for the new Mobidoo product, smart sound payment technologyTarget market research. Statistical data analysis, found potential target group Evaluated direct and indirect competitorsDeveloped differentiation strategies to combat competitionDelivered weekly presentations to the CEO of the company and university professors.Conducted final presentation to the company people,fellow students and professors

Seoul

Found niche market for the new social service in real estate.Analysed the issue of domestic travelling decrease in South KoreaDetermined strategies to combat the issueDeveloped business proposal to address the issueDelivered PowerPoint presentation to the CEO of the companyASEAN Award nominee team.

Bachelor Of Business Administration - Bba, Global Technology Management, 4.0

Activities and Societies: International Student Club Debates Club Acting Club

Bachelor'S Degree, Project Management