Global Digital Marketing Manager | Localisation & Communications
Eindhoven Area, Netherlands
I had a dual role of a Localisation lead and an Internal Communications lead. I was responsible for setting up the Localisation programme from scratch with minimal prior experience in the area to consolidate the departmental activities, gather feedback and manage stakeholders, optimise the process and drive quality and consistency improvements of the customer-facing content. As a result, I had successfully completed a number of initiatives, e.g. improved briefing structure, updated and unified glossary, process updates to both marketing and product content translation flows, and many more. In addition to that, I managed localisation projects when it came to high-profile campaigns and website roll-outs. At the same time, I ensured an effective communication flow within an international team spread across the globe as well as inter-departmental and company-wide communication, being responsible for the setup and maintenance of various communication channels (meetings, events, newsletters, webinars, training, townhalls).