Aline Ribeiro Email & Phone Number

Brazil

Brazil

As a professional responsible for sparking interest in the B2B audience for the products and services of Qualifica Mobile Education, my goal is to promote identification with the company's purpose, boosting sales, establishing lasting relationships, and ensuring retention throughout the consumption journey.Main Responsibilities:• Manage the customer journey, from prospecting to retention, continuously seeking opportunities to enhance the customer experience.• Provide support to both the Sales and Customer Success departments, actively collaborating to achieve established objectives and targets.• Develop effective engagement and growth strategies for contracts/clients, identifying specific needs and tailoring approaches according to each client.• Identify and propose corrective and preventive measures to overcome any barriers and obstacles that may arise, aiming to reduce or eliminate any negative impact on business relations.

Brazil

• Plans and implements marketing actions and monitors the performance indicators of paid traffic campaigns.• Supports the Sales team in prospecting and generating MQLs (Marketing Qualified Leads).• Analyzes Inbound Marketing results in order to propose actions that can support the company's sales funnel.• Assists in the continuous improvement of sales support materials.• Defines the target audience for segmented actions based on customer profile analysis, measurements of previous actions, goals set for the period, and budget management for the area.• Prepares presentations and managerial reports.• Manages and ensures the correct and standardized use of the brand.

Paulínia, São Paulo, Brazil

• Responsible for analyzing performance indicators, managing e-commerce routines, identifying opportunities for improvement, and mitigating risks.• Involved in website management, monitoring e-commerce KPIs, and developing actions for process optimization.

Campinas, São Paulo, Brazil

• Implementation of marketing strategies, planning of social media, and search engine optimization (SEO).• Responsible for content planning, business blogs, and email marketing (RD Station), as well as the creation of analytical reports.• Identification of opportunities for improvement and risk mitigation.• Involvement in marketing routines, monitoring of KPIs, and organization of trade shows and events.• Support to the sales department.

Brazil

• Management of social media with an emphasis on administration, content creation, and posting. Implementation of Inbound Marketing focused on content creation for acquiring new leads in SEO (Search Engine Optimization) on blogs and through email marketing, eBooks, landing pages, pop-ups, etc.• Responsible for analyzing the sales funnel (Top, Middle, and Bottom) for attraction, conversion, relationship development, sales, analysis, and retention.• Execution of Graphic Designer routines, web creations – Banners and website ads, and the development of Digital Marketing and Performance strategies.• Remote work from South Africa.

Brazil

• Responsible for supporting the sales department, organizing corporate events, pre-sales through satisfaction surveys, and internal marketing.• Involved in the development of the internal newsletter, greeting cards for the internal team, market research, and monitoring of competitors.

Brazil

• Involvement in the execution of marketing routines with an emphasis on supporting the sales team.• Responsible for creating analytical reports on competitors, attending corporate events, developing internal marketing, identifying opportunities for improvement, and risk mitigation.

Pós-Graduação Lato Sensu - Mba, Gestão De Marketing

Graduação, Comunicação Institucional