Cross function role with a strategical approach to business development and improving the worflow of internal process. Key person to give support to the sales team in programmatic media sales, dealing with the main buy side and ad tech players. Excellent ability to build relationships with buy side/ad tech relationship: Agencies, Trading Desks, DSPs, and Advertisers. Identifying campaigns optimization, effective analysis from reports and suggestions to improve performance.

Definition, analysis and monitoring of digital partnerships; Operation of SSPs (Rubicon and Google Adx ), negotiation of deals and follow-up on the delivery of campaigns; Optimization and analysis of the rules in the open auction; Creation of strategies to increase digital revenue; Studies of scenarios, trends, simulations and presentations in general; Elaboration of analytical studies, using research tools: Ipsos Marplan, TGI, Google Analytics, comScore, Easy Media, Monitor and Tail Target; Insight for business team, with the goal of identifying business opportunities.

Development of media kit, segment studies, Cluster analysis, trends analysis for different segments/customers, study OCN (other pay TV channels) and study of the competitive analysis. Creation of studies related to evolution and trends of different transmission media (television, newspaper, radio and internet). Studies of hearings, participation, affinity, attractiveness, faithfulness, scope and frequency of TV Bahia and its five subsidiaries (TV Globo station) present in the state of Bahia. Construction of technical aftermarket. Creation of media plans for clients. Certification and advanced domain for research tools aimed at the middle TV Kantar Media Ibope such as TGI, Media Workstation 360, TGR, Planview, A & Special F and Easy Analytics, and of voltavas research tools to the internet medium, Comscore and Google Analytics. Studies on investment in advertising in Brazil for the different media. Creation and maintenance of the Midia Kit, commercial site Rede Bahia de Televisão. Development, implementation and monitoring of incentive plans for sales team. Production and creation of prospecting material. Production, implementation and monitoring of business development project. Organization and presentation of events for the advertising market, empowering agencies, advertisers and employees. Implementation and development of CRM projects.

Elaboration and execution of projects (Jornal Correio, Correio24h and iBahia). Creation of prospecting material (printed and virtual). Preparation of after-sales. Project planning. Conducting seminars. Analysis, conference and approval of communication pieces.

Interface with Commercial Network Planning. Adequacy and standardization of business plans. Elaboration of media defenses. Updating of commercial tables and plans. Actions to stimulate and stimulate the commercial. Analysis of the competition (plans, projects, ibope, programming). Use of research software: Telereport, Geca, CM. After sales and feed back to the agencies and clients regarding their satisfaction with the TV in the return, cost / benefit and service.