- Development of Paid Media strategies in Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads.Identification of opportunities and supervision of campaigns across multiple channels- Management of the marketing budget with a focus on KPIs and growth- Market analysis for strategic support and conducting experiments to optimize metrics- Tracking of KPIs with BI support and partnership management- Leadership and guidance of the performance team

• Responsible for Digital Marketing at Ontex Brazil.• Strategic planning of channels, content, and media for the brands Pom Pom, Cremer Disney, Sapeka, Bigfral, and Moviment.• Creation of KPIs, metrics, and implementation of reports/dashboards for performance tracking focused on brand awareness.• Creation and maintenance of websites• Interface with the Branding team and agencies• Optimization of social media campaigns• Management of the brands' digital budget• Definition of area processes• Management of SAC 2.0 (customer service via social media)

• Planning and execution of the entire digital media process (Social Media, Online and Offline Media, SEO, Website, Landing Page, Email)• Implementation and management of Google AdWords and Bing Ads;(Search, Display, Remarketing, YouTube, App)• Implementation and management of Google Analytics;• Preparation and management of performance reports for Marketing actions;• Definition and analysis of conversion funnels;• Preparation of briefs;• Creation of customer relationship workflows using Salesforce