Aline Silva

Aline Silva Email and Phone Number

Head de Marketing e Comunicação @ Trading Care
State of São Paulo, Brazil
Aline Silva's Location
Campinas, São Paulo, Brazil, Brazil
Aline Silva's Contact Details

Aline Silva work email

Aline Silva personal email

n/a
About Aline Silva

With a solid 20-year track record in the fields of Marketing, Communication, and Sales, both in leading national and multinational companies across diverse sectors, with a notable focus on the chemical and petrochemical industry, I am a highly accomplished and dedicated professional immersed in the world of business.Throughout my career, I have garnered recognition for my prowess in developing and executing successful strategic marketing and communication plans, spearheading sales incentive campaigns, and orchestrating triumphant product launches. By meticulously analyzing results and portfolio performance, as well as vigilantly monitoring market competitors, I have consistently made astute strategic decisions supported by robust indicators.As a seasoned manager, I possess an exceptional ability to coordinate and oversee the efforts of Advertising and Public Relations agencies, ensuring the seamless implementation of marketing and communication strategies. My consultative approach, complemented by my adept negotiation skills and talent for fostering solid interpersonal relationships, has empowered me to forge fruitful collaborations with internal stakeholders and suppliers at all hierarchical levels.Furthermore, my international experience representing companies and forging prosperous business alliances has bestowed upon me a global perspective and a multicultural sensibility, invaluable assets when navigating corporate negotiations and orchestrating strategic events.Equipped with an MBA in Marketing, a Bachelor's degree in Business Administration, and an advanced command of English, I augment my profile with a robust foundation of theoretical knowledge and practical expertise. My leadership acumen and prowess in managing cross-functional teams propel growth and drive exceptional outcomes.I am resolute in my commitment to adding value and making substantial contributions to the success of your organization. Let us connect and explore novel opportunities to fuel growth and achieve extraordinary results together.

Aline Silva's Current Company Details
Trading Care

Trading Care

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Head de Marketing e Comunicação
State of São Paulo, Brazil
Employees:
124
Aline Silva Work Experience Details
  • Trading Care
    Head De Marketing E Comunicação
    Trading Care
    State Of São Paulo, Brazil
  • Trading Care
    Marketing And Communications Head
    Trading Care Apr 2024 - Present
    Valinhos, São Paulo, Brasil
    Responsible for the growth strategies of the Procão, Cat Zone, Espuma Mágica, Breeze, Proauto and AutoCraft brands.• Structured and implemented the Communications area, developing omnichannel strategies for the brands, generating a significant increase in brand awareness, brand equity and strengthening market positioning.• Hired and managed Agency 360°, optimizing the creation of campaigns and communication materials with a focus on branding, BTL, ATL, SEO and performance marketing. This initiative raised brand awareness and improved results tracking, maximizing the return on campaigns.• Managed the implementation of press relations to strengthen PR strategies, generating greater media exposure and increasing brand equity, with an emphasis on spontaneous media and greater presence in communication vehicles.• Carried out market analysis and identified opportunities for expansion, using tools such as Nielsen, Varejo 360°, Kantar and Euromonitor. I continuously monitored the sales and performance of the brands, expanding the company's operations into new markets in addition to the existing ones.• Actively participate in the Strategic Committee, leading the formulation of the 5-year growth plan, focusing on innovation, market expansion, monitoring sales performance and increasing profitability, ensuring the sustainable growth of the brands.• Developed and executed internal communication and employee engagement strategies, promoting greater employee engagement and retention.• Leading the management of the marketing budget, creating a financial structure where there was none before, focusing on ROI and operational efficiency.• Coordinated digital and offline marketing campaigns, including SEO, UX, content marketing, paid media and inbound marketing, resulting in 40% increase in organic traffic and 25% growth in online sales.• Worked with influencer agencies to map creators, establishing ongoing relationships and ensuring that content is always active.
  • Paar Brand
    Corporate Strategy And Business Development Consultant
    Paar Brand Jan 2021 - Sep 2023
    Lisboa, Portugal
    • As a strategic consultant, I led the creation of a start-up in Portugal, PAAR Brand, specializing in rackets for beach tennis and padel, from conception to entry into the European market. I established global partnerships, managed the company's identity and implemented logistics systems. I successfully launched e-commerce and conducted competitor analysis to inform strategic decisions, consolidating the company's competitive advantage.• Was also a partner in a martial arts academy, a franchise of the Brazilian Gracie Barra, in charge of administration, marketing and communications.
  • Halipar
    Marketing And Communications Head
    Halipar Jun 2019 - Jan 2020
    Indaiatuba, São Paulo, Brazil
    Responsible for the Communication, Marketing and Innovation strategies for the 470 stores of the Griletto, Montana Grill, Jin Jin and Croasonho brands, as well as managing the Halipar brand.• Led the planning and execution of digital and offline marketing campaigns, focusing on commemorative dates and brand-specific campaigns, resulting in a 15% increase in sales during seasonal actions, with KPI's monitored to measure effectiveness.• Managed the creation and implementation of social media strategies for all brand platforms - a 30% increase in engagement and 25% growth in followers, optimizing digital presence.• Developed SEO strategies that increased organic traffic to the brands' websites by 40%. I implemented inbound marketing practices that generated qualified leads and improved conversion.• Implemented order totems throughout the network, optimizing the user experience (UX).• Negotiated and introduced the iFood platform, resulting in a 45% increase in the volume of delivery orders, expanding the brand's presence in the digital market.• Organized and coordinated the company's participation in franchise fairs, generating 150 new qualified leads for brand expansion, strengthening networking and visibility in the sector.
  • Casa Km
    Marketing And Communications Manager
    Casa Km Mar 2015 - May 2019
    Campinas, São Paulo, Brazil
    Definition of the Marketing and Communication strategies for the Hygiene and Cleaning division, management of the entire portfolio, including the Casa & Perfume, Amacitel, Cera Brilho Fácil, Coquel, Vida Macia, Tacolac, Gel Care, Sumper and Tom Bom brands.• Developed and implemented the complete rebranding of the brand, creating a communication strategy for the market, consumers and employees, new logo, slogan and all the communication material, generating a 25% increase in brand recognition among consumers.• Led the brand's presence in digital media, developing a new website optimized for UX and SEO, as well as managing social media, leading to 30% increase in website traffic and 25% increase in social media engagement.• Sructured and managed advertising campaigns for TV, covering open and closed channels such as Rede Globo, SBT, Bandeirantes, Record, Discovery and Globosat, reaching 97.7% of households on open channels and 85% on closed channels. The campaign generated increases of up to 33% in revenue and 30% in sales volume.• Planned and executed product launch strategies, from market research to commercialization, involving direct collaboration with R&D, PCP, Purchasing, Controllership and Sales. Held strategic meetings with key suppliers such as Symrise, Firmenich and IFF, ensuring the quality of inputs and the development of products in line with market demands.• Carried out market analysis, identifying growth opportunities and adjusting the portfolio, leading to a 10% increase in market share.• Carried out financial analysis, adjusting prices and margins based on costs and projections, ensuring the profitability of new products and improving the company's financial performance.• Developed all the commercial communication material to support the sales team, boosting visibility at the point of sale and increasing the conversion rate by 12%.• Managed internal communication in partnership with HR.
  • Oxiteno
    Communications And Marketing Coordinator
    Oxiteno Nov 2013 - Feb 2015
    São Paulo Area, Brazil
    • Responsible for developing and implementing global communication strategies and for managing a team of four professionals - three analysts and one assistant. Report to the Global Communication Management.
  • The Dow Chemical Company
    Communications And Marketing Specialist
    The Dow Chemical Company Jul 2011 - Nov 2013
    São Paulo Area, Brazil
    • Directly responsible for the communication of the Home & Personal Care, Paints & Coatings and Food & Nutrition businesses. Report to the Global Communication Director in the United States and to the Communication Head in Latin America.
  • Sherwin Williams
    Marketing Supervisor
    Sherwin Williams Oct 2009 - Jul 2011
    Taboão Da Serra
    • Planning and defining of the Architectural Coatings Line and development of new products, from market survey/concept to their launch. Team of two analysts and one trainee. Report to the Marketing Management.
  • Akzo Nobel Car Refinishes
    Marketing Supervisor
    Akzo Nobel Car Refinishes Aug 2007 - Sep 2009
    São Bernardo Do Campo
    • Management of the Sikkens brand of Automotive Paints within the Latin American scope. Management of a team of one analyst and one trainee. Report to Latin America’s Commercial Director and to the Global Marketing Director in the Netherlands.
  • Cia Ultragaz
    Senior Marketing Analyst
    Cia Ultragaz Aug 2005 - Jul 2007
    São Paulo E Região, Brasil
    • Development of projects to build reseller loyalty. Report to the Marketing and Development Management.
  • Bombril S/A
    Senior Sales Analyst
    Bombril S/A May 2000 - Aug 2005
    São Bernardo Do Campo
    • Responsible for managing several reports, order invoicing and for the management of key accounts. Report to the Commercial Director.

Aline Silva Skills

Competitive Analysis Market Research Product Development Marketing Sales Management Strategic Planning Market Analysis Strategy Management Advertising Sales Budgets Pricing Market Planning Product Launch Event Management Corporate Communications Marketing Strategy Marketing Communications English Marketing Management B2b Project Management Business Planning Product Marketing Key Account Management Desenvolvimento De Produtos Pesquisas De Mercado Planejamento Empresarial Marketing De Produtos Planejamento De Mercado Publicidade Vendas

Aline Silva Education Details

Frequently Asked Questions about Aline Silva

What company does Aline Silva work for?

Aline Silva works for Trading Care

What is Aline Silva's role at the current company?

Aline Silva's current role is Head de Marketing e Comunicação.

What is Aline Silva's email address?

Aline Silva's email address is al****@****.com.br

What schools did Aline Silva attend?

Aline Silva attended Ibmec, Inpg Business School, Universidade Bandeirante De São Paulo.

What skills is Aline Silva known for?

Aline Silva has skills like Competitive Analysis, Market Research, Product Development, Marketing, Sales Management, Strategic Planning, Market Analysis, Strategy, Management, Advertising, Sales, Budgets.

Who are Aline Silva's colleagues?

Aline Silva's colleagues are Eduardo Boaventura, Irfan Shah, Rogério Nascimento, Kayki Gentil Gabriel Andrade Dos Santos, Walter Abdala, Maiara Norberto, Antonio Valtimar Junior.

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