Aline Silva Email & Phone Number

State Of São Paulo, Brazil

Valinhos, São Paulo, Brasil

• Responsible for the growth strategies of the Procão, Cat Zone, Espuma Mágica, Breeze, Proauto and AutoCraft brands.
• Structured and implemented the Communications area, developing omnichannel strategies for the brands, generating a significant increase in brand awareness, brand equity and strengthening market positioning.
• Hired and managed Agency 360°, optimizing the creation of campaigns and communication materials with a focus on branding, BTL, ATL, SEO and performance marketing. This initiative raised brand awareness and improved.
• Managed the implementation of press relations to strengthen PR strategies, generating greater media exposure and increasing brand equity, with an emphasis on spontaneous media and greater presence in communication.
• Carried out market analysis and identified opportunities for expansion, using tools such as Nielsen, Varejo 360°, Kantar and Euromonitor. I continuously monitored the sales and performance of the brands, expanding the.
• Actively participate in the Strategic Committee, leading the formulation of the 5-year growth plan, focusing on innovation, market expansion, monitoring sales performance and increasing profitability, ensuring the.

Lisboa, Portugal

• As a strategic consultant, I led the creation of a start-up in Portugal, PAAR Brand, specializing in rackets for beach tennis and padel, from conception to entry into the European market. I established global.
• Was also a partner in a martial arts academy, a franchise of the Brazilian Gracie Barra, in charge of administration, marketing and communications.

Indaiatuba, São Paulo, Brazil

• Responsible for the Communication, Marketing and Innovation strategies for the 470 stores of the Griletto, Montana Grill, Jin Jin and Croasonho brands, as well as managing the Halipar brand.
• Led the planning and execution of digital and offline marketing campaigns, focusing on commemorative dates and brand-specific campaigns, resulting in a 15% increase in sales during seasonal actions, with KPI's.
• Managed the creation and implementation of social media strategies for all brand platforms - a 30% increase in engagement and 25% growth in followers, optimizing digital presence.
• Developed SEO strategies that increased organic traffic to the brands' websites by 40%. I implemented inbound marketing practices that generated qualified leads and improved conversion.
• Implemented order totems throughout the network, optimizing the user experience (UX).
• Negotiated and introduced the iFood platform, resulting in a 45% increase in the volume of delivery orders, expanding the brand's presence in the digital market.

Campinas, São Paulo, Brazil

• Definition of the Marketing and Communication strategies for the Hygiene and Cleaning division, management of the entire portfolio, including the Casa & Perfume, Amacitel, Cera Brilho Fácil, Coquel, Vida Macia.
• Developed and implemented the complete rebranding of the brand, creating a communication strategy for the market, consumers and employees, new logo, slogan and all the communication material, generating a 25% increase.
• Led the brand's presence in digital media, developing a new website optimized for UX and SEO, as well as managing social media, leading to 30% increase in website traffic and 25% increase in social media engagement.
• Sructured and managed advertising campaigns for TV, covering open and closed channels such as Rede Globo, SBT, Bandeirantes, Record, Discovery and Globosat, reaching 97.7% of households on open channels and 85% on.
• Planned and executed product launch strategies, from market research to commercialization, involving direct collaboration with R&D, PCP, Purchasing, Controllership and Sales. Held strategic meetings with key suppliers.
• Carried out market analysis, identifying growth opportunities and adjusting the portfolio, leading to a 10% increase in market share.

São Paulo Area, Brazil

• Responsible for developing and implementing global communication strategies and for managing a team of four professionals - three analysts and one assistant. Report to the Global Communication Management.

São Paulo Area, Brazil

• Directly responsible for the communication of the Home & Personal Care, Paints & Coatings and Food & Nutrition businesses. Report to the Global Communication Director in the United States and to the Communication Head.

Taboão Da Serra

• Planning and defining of the Architectural Coatings Line and development of new products, from market survey/concept to their launch. Team of two analysts and one trainee. Report to the Marketing Management.

São Bernardo Do Campo

• Management of the Sikkens brand of Automotive Paints within the Latin American scope. Management of a team of one analyst and one trainee. Report to Latin America’s Commercial Director and to the Global Marketing.

São Paulo E Região, Brasil

• Development of projects to build reseller loyalty. Report to the Marketing and Development Management.

São Bernardo Do Campo

• Responsible for managing several reports, order invoicing and for the management of key accounts. Report to the Commercial Director.

Master Of Business Administration (Mba), Sales And Marketing Management

Executive Mba In Marketing, Business, Management, Marketing, And Related Support Services

Bachelor In Business Administration, Business, Management, Marketing, And Related Support Services