Aline Haeckel Email & Phone Number

Rio De Janeiro, Rj, Br

Rio De Janeiro, Brasil

Manager responsible for structuring, from scratch, the Retail operating model, defining the entire product sales strategy, working from prospecting new customers to Upselling the more than 2,500 accounts in the portfolio, defining targets (quantitative and qualitative), seeking partnerships with the market and developing, together with his team, projects for large companies in various segments.Also leading, for 1 year, the group's startup, E-Shopper, working 360º on structuring the business, defining everything from planning, financial management, the market and its potential, to product management, customer experience etc.Key activities:+ Drawing up the strategic and commercial planning for the area+ Sales of 100% of the portfolio: B2B platforms, Sales APP, Live Shopping, Personal Shopping, Pick Pack, etc+ Working with new business and also monetizing portfolios (Upsell)+ Defining the sales team's operating model (segmentation, relationship rules, etc.)+ Managing the accounts in the portfolio, analyzing business opportunities with each client+ Looking at the area's budgets, acting on deviations and needs+ Managing business quality: NPS, Churn, Regulatory Affairs+ Mapping and reviewing the entire customer journey (looking at processes/continuous improvement)+ Interface with all the company's strategic areas+ Project management, end-to-end, accelerating the Startup, and the results of the portfolio in its management+ Relationship with portfolio clients through pain points, events, etc+ Managing events focused on generating leads, such as webinars, trade fairs, etc+ Controls & analysis of results, acting on deviations and supporting the sales team+ Executive presentations to the company's main stakeholders+ Squad leadership

Rio De Janeiro, Brasil

Reporting to the Country Manager, was responsible for the regional sales strategy, working with the states of Rio de Janeiro, Espirito Santo, and the city of Belo Horizonte, leading B2B business strategies for the market of Hotels, Pousadas, large Hotel chains, representing ~40% of the company's results.Highlights include leading the Booking Home project in Brazil, analyzing the market and trends for the daily rental segment, through real estate agents, apartments and houses.Key activities:+ Strategic and commercial planning for the region+ Market analysis, potential clients and portfolios to be marketed+ Creation of market relationship rules/customer portfolios+ Managing client portfolios, diagnosing needs and possible projects+ Developing projects with clients, proposing solutions to maximize results+ Leading the project for the company's new segment, Booking Home+ Interface with 100% of the company's strategic areas, ensuring delivery of what was sold+ Focus on the financial health of the portfolio, in addition to quality indicators (Churn/NPS)+ Working with consulting products, such as revenue management+ Presenting results to key leaders+ Leading 50 people

Director responsible for the sales strategy for the whole country, developing all the business management pillars from scratch, from strategic planning to people management, defining the team's operating model, customer contact strategy, portfolio VS customer segmentation, financial management and other fronts.Leadership of 50 people.

Postgraduate, Digital Advertising

Postgraduate, International Business

Mba, Marketing

Degree, Business Administration