Aline Pires Email & Phone Number

Cidade De Nova Iorque E Região, Estados Unidos

- Work directly with the brand Travel Retail SVP to analyze the current business and develop future strategies to growth the consumer reach in future channels.- Manage the Travel Retail Worldwide teams for M·A·C/Too Faced and guarantee the global implementation, regarding the brand look and feel regional in each country/region.- Manage and coach internal team to develop their current skills and unsure full engagement thru new initiatives and creativity work process. - Unsure the correct brand presence in all the consumer facing touch points: free standing stores, shop in shops, retailer’s environment and Brand events.- Analyze the Travel Retail market and localize the Visual Merchandise execution to accommodate the Brand guidance and address the Consumer needs in each region across the globe for M·A·C/Too Faced.- Work directly with the head of Marketing to analyze the product lineup and forecast for each region.- Create and develop new displayers and fixtures to address specific needs in each market/region. Guarantee the efficiency and cost-effective to be rolled out in big scales.- Coaching teams. Responsible to develop and execute biannual trainings for all Latin America teams. Provide biannual feedback and opportunity areas for each market- Work directly with Sales and Commercial Operations to improve the key categories, based on global strategy and local relevancy.- Work directly with Store Design to develop and execute strategically concepts in each region/market- Work directly with the regions to create and develop new fixtures and assets to leverage the local needs in each market. Responsible to analyze the local Mix of Business to develop new solutions based in specific consumer needs- Work closely to Consumer Insights to analyze the Travel Retail market to leverage new initiative to engage and recruit new consumers to the channel

- Coordinate the Latin America teams and guarantee the global implementation, regarding the brand look and feel regional in each country/region. - Responsible to ensure the guidelines and execution regrading Visual Merchandising and brand communication for all countries.- Unsure the correct brand presence in all the consumer facing touch points: free standing stores, shop in shops, retailer’s environment, Show rooms and Brand events.- Work and guide local teams/ markets to adapt Global strategy and deliver local relevancy based in the regional needs. Adapt materials, copy and communication to drive the local business and keep the Brand DNA.- Work directly with Marketing team on the Visualizations Calendar to guarantee the 360-communication alignment for instore, promotional spaces and online- Coaching teams. Responsible to develop and execute biannual trainings for all Latin America teams. Provide biannual feedback and opportunity areas for each market- Work directly with Sales and Commercial Operations to improve the key categories, based on global strategy and local relevancy.- Create and develop VM layouts for new stores and remodeling in Latin America, keeping the Brand DNA but also integrating the consumer need based in each market. - Work with Product Marketing to adapt the product lineup based in each store sizes and future opportunities. - Work directly with Store Design to develop and execute strategically concepts in each region/market- Work with different vendors to develop and build new cost-efficient solutions to address each region/market needs based in their location and budget. - Analyze and consolidate local inputs to improve the work process with the Global Brand- Work directly with Sephora Brazil to create, develop and execute the first M·A·C store in Latin America. Responsible to develop in conjunction with Sephora all Visual Merchandising guidelines and stretch plan for future doors.

- Coordinate the Latin America teams and guarantee the global implementation, regarding the brand look and feel regional in each country/region. - Responsible to ensure the guidelines and execution regrading Visual Merchandising, brand communication and mannequins styling for all countries.- Unsure the correct brand presence in all the consumer facing touch points: free standing stores, shop in shops, retailer’s environment, Show rooms and Brand events.- Work with Marketing team to concept, develop and create guideline for promotions and activations inside/outside our point of sale.- Guarantee the development of correct tools to deliver sales and results monthly- Coaching teams. Responsible to develop and execute biannual trainings for all Latin America teams- Create and execute window’s concepts and commercial strategies for the point of sale- Manage the area´s budget- Store Design review for Retail, Wholesale and Outlet. Create, develop and implement innovative and cost-efficient furniture in store.- Knowledge in technical materials for Store Design and vendors research- Responsible to develop and manage all Flag Ship doors in Latin America

- Work directly with Marketing to develop the new Spring/Summer and Fall/Winter campaigns for each textile line- Development of book graphic collections - Development of new Patterns and Prints for new textile collections based on the next trends. - Work directly with WGSN to capture and research new trends for the textile market- Show Room coordination - Clients prospection and Collection’s presentation

Design De Moda, Design E Comunicação Visual

Especialização, Photoshop E Ilustrator