Leading Channel Data Strategy worldwide for HP to advance the business collaboration with our channel partners to a more future ready, customer outcome oriented, AI-powered level.Focus areas of impact: Creation and deployment of unique action-rich data insights for channel partners Improving and motivating partner data reporting Equipping channel partners with AI knowledge and tools to be more successful in the AI era

Facilitated during special year 2020 the transformation of HP's channel programs for partners in Central European Markets: DACH, European Union Eastern Europe and Israel.Helped to launch the new HP Amplify Channel Partner Program #hpamplify in Central Europe.

I've had the chance to contribute and grow in almost all HP's Go To Market organizations in the EMEA region, across all Business Units, Customer Segments and Geographies, diving and surfacing between country, sub-regional and regional roles along the years.I changed roles every 2 years on average, growing my area of impact every time.7 years Category Management experience across various PC and Printer product groups at individual contributor and management level with focus on Eastern European countries1 year Sales Management focusing on large customers1 year Customer Delivery specialist HP Financial Services Switzerland2 years Chief of Staff co-ordinating the HP separation into 2 companies in the Eastern European markets3 years Retail Program Management driving the roll out of over 200 HP in-store branded areas (Store in Stores) in 50 countries.1 year Channel Enablement Manager leading up the execution of HP's multi-hundred million dollar investment in EMEA channel partner programs

First Romanian .com domain registration business in 1998, www.domenii.com, exited 2001 through sale. ICANN reseller, proprietary domain availability finder script and website unguessable.com.2 Internet Cafés (Kiro) between 1998 and 2001, with significance to Romania’s second city’s IT life.Office supplies reseller serving large enterprises.