Aliona Danylchenko Email & Phone Number

Ukraine

Responsibilities:- Strategic planning. Provide professional assistance in the development of annual and long-term marketing plans.- Project management. Manage the execution of strategies and digital campaigns.- Coordinating agencies and third parties.- Analyze and evaluate the effectiveness of campaigns. Preparation of reports andrecommendations.- Conduct a series of training “Digital advertisement. Base and instruments” fordepartment team.Main product: IQOS

Киев

Responsibilities:- Full management of relations and expectations. Manage the group team of 4digital account managers.- Develop digital strategies and plans for clients. Sometimes with an integration ofdigital and other media (TV, radio, opinion leaders etc.). Present proposal to theclient.- Participate in creation of cases for the advertisement festival – Effie Awards 2016 (3 applications).- Conducted the training “Client service. Who is a digital account manager?” forclient service department in the agency.- Control budget and budget indicators.- Actively participate in new business projects: preparation of proposals,development of digital strategy, media planning, budgeting, meetings with clients,briefing and debriefing.Main clients: Bacardi, Martini, Danone and Nutricia Ukraine

Украина

Responsibilities:- Manage different types of digital campaigns (content projects, media, context,SMM and E-commerce), also web-production.- Analyze advertising campaigns performance. Prepare reports andrecommendations.- Create briefs for advertising materials development: banners (includingnonstandard formats), contextual ads, informers and teasers, posts on socialnetworks, articles and other PR-materials.- Communicate with internal and external vendors.Main clients: Philip Morris Ukraine, PepsiCo, Leo Burnett, Ukrtelecom,Lenovo, Pernod Ricard.