UAE, Kuwait, Qatar, Oman, Bahrain and Yemen

- Managing a $5 Million yeast and bread improver brands portfolio for Pakistan and Afghanistan including SAF Instant Yeast, Magimix Bread Improvers and Star Bake Pizza Blends. -Surveyed the Pakistan Market to explore untapped sales potential across provinces and prepared actionable steps. -Maintained 50% market share and import share of SAF Yeast in 2022 even though it was the worst economic year in history along with unprecedented floods hitting the country with one-third… Show more - Managing a $5 Million yeast and bread improver brands portfolio for Pakistan and Afghanistan including SAF Instant Yeast, Magimix Bread Improvers and Star Bake Pizza Blends. -Surveyed the Pakistan Market to explore untapped sales potential across provinces and prepared actionable steps. -Maintained 50% market share and import share of SAF Yeast in 2022 even though it was the worst economic year in history along with unprecedented floods hitting the country with one-third population under water.-Introduced affordable and easy to use packaging (11g yeast) in the local supermarkets to serve households and small home businesses (BtoC) opposed to having only the 500g yeast sachets present in the past. Show less

• Responsible for developing and executing the integrated commercial planning process for a PKR 4 Billion Branded Fertilizers Portfolio• Introduced the concept of Shop Merchandising Competitions which enhanced in-store visibility and helped increase OTC sales as retailers were incentivized to maintain the branding efforts throughout the season• Launched EFERT’s first digital marketing platform – “Engro Fertilizers Brands” on Facebook/You-tube and executed the first rural digital… Show more • Responsible for developing and executing the integrated commercial planning process for a PKR 4 Billion Branded Fertilizers Portfolio• Introduced the concept of Shop Merchandising Competitions which enhanced in-store visibility and helped increase OTC sales as retailers were incentivized to maintain the branding efforts throughout the season• Launched EFERT’s first digital marketing platform – “Engro Fertilizers Brands” on Facebook/You-tube and executed the first rural digital campaign during COVID-19 which helped in 10% incremental product consumption through digital engagement · Led the “Shandaar Kisaan” initiative - the first ever farmer educational platform targeting the progressive growers of Pakistan to increase consumer demand by providing seed-to-harvest solutions and other value-added services to these farmersDirect farmer consumption increased by 69% in 2020 behind this initiative Visited 41% less farmers in 2020 but converted/retained 37% more acreage vs. LY saving 10,000 manhours Show less

· Analyzed industry trends to devise national level strategies which grew the portfolio’s business by double in 2 years· Spearheaded the marketing plan for successful launch of a new brand - Zabardast Urea which helped achieve brand growth of 100% on year-on-year basis from 2018 to 2020· Introduced the concept of “Branded Mega Farmer Seminars” that helped in reaching out to more relevant farmers vs. other BTL activities growing sales revenue by 140% vs. plan. · Revamped the Channel… Show more · Analyzed industry trends to devise national level strategies which grew the portfolio’s business by double in 2 years· Spearheaded the marketing plan for successful launch of a new brand - Zabardast Urea which helped achieve brand growth of 100% on year-on-year basis from 2018 to 2020· Introduced the concept of “Branded Mega Farmer Seminars” that helped in reaching out to more relevant farmers vs. other BTL activities growing sales revenue by 140% vs. plan. · Revamped the Channel Incentive Strategy introducing customized lucky draw events and seasonal schemes which reduced market discounting and increased channel (customer) participation translating in overall business growth in the past 2 years· Revamped product packaging, product literature and point of sale material to bring standardization and emphasize on correct brand positioning Show less

· Digital Campaign - #MyFutureStartsToday: Executed the biggest digital campaign for Always leading it end-to-end. Collaborated with Digital and Creative Agencies to execute the campaign on Facebook, YT and GDN successfully · Retail Audit Report - Always: Studied sales effectiveness through several variables (such as volume share, value share and weighted distribution) and indicated actionable insights based on deep dive findings· E-Commerce Placement: Deployed Always on an e-commerce… Show more · Digital Campaign - #MyFutureStartsToday: Executed the biggest digital campaign for Always leading it end-to-end. Collaborated with Digital and Creative Agencies to execute the campaign on Facebook, YT and GDN successfully · Retail Audit Report - Always: Studied sales effectiveness through several variables (such as volume share, value share and weighted distribution) and indicated actionable insights based on deep dive findings· E-Commerce Placement: Deployed Always on an e-commerce platform - TCS Yayvo.com Show less

Recruited business worth PKR 1 million from renowned designers from India, Pakistan and UAE for the Indo-Pak fashion show titled “LUX Presents Kya Dilli, Kya Lahore” which took place in Lahore in March 2016.Devised a plan to increase sales by saving cost and attracting the low-scale exhibitors which gave an incremental earning of Rs. 1.5 lac.Managed on-ground operations involving 40 plus exhibitors on all 3 days of the event.

Interacted with special athletes on a weekly basis and learned sign language. Organized a ‘send-off reception’ for the athletes to the World Games 2015 in LA.Worked on sponsorship proposals for the grand fundraiser play “Kiski Topi Kiske Sar”.