Mohammed Ali Iqbal Email & Phone Number

Dubai, AE

Dubai, United Arab Emirates

UAE, Kuwait, Qatar, Oman, Bahrain and Yemen

- Managing a $5 Million yeast and bread improver brands portfolio for Pakistan and Afghanistan including SAF Instant Yeast, Magimix Bread Improvers and Star Bake Pizza Blends. -Surveyed the Pakistan Market to explore untapped sales potential across provinces and prepared actionable steps. -Maintained 50% market share and import share of SAF Yeast in 2022.

Hyderabad, Sindh, Pakistan

Karāchi, Sindh, Pakistan

• Responsible for developing and executing the integrated commercial planning process for a PKR 4 Billion Branded Fertilizers Portfolio
• Introduced the concept of Shop Merchandising Competitions which enhanced in-store visibility and helped increase OTC sales as retailers were incentivized to maintain the branding efforts throughout the season
• Launched EFERT’s first digital marketing platform – “Engro Fertilizers Brands” on Facebook/You-tube and executed the first rural digital… Show more
• Launched EFERT’s first digital marketing platform – “Engro Fertilizers Brands” on Facebook/You-tube and executed the first rural digital campaign during COVID-19 which helped in 10% incremental product consumption.

Karāchi, Sindh, Pakistan

· Analyzed industry trends to devise national level strategies which grew the portfolio’s business by double in 2 years· Spearheaded the marketing plan for successful launch of a new brand - Zabardast Urea which helped achieve brand growth of 100% on year-on-year basis from 2018 to 2020· Introduced the concept of “Branded Mega Farmer Seminars” that helped.

Karāchi, Sindh, Pakistan

Karachi, Pakistan.

· Digital Campaign - #MyFutureStartsToday: Executed the biggest digital campaign for Always leading it end-to-end. Collaborated with Digital and Creative Agencies to execute the campaign on Facebook, YT and GDN successfully · Retail Audit Report - Always: Studied sales effectiveness through several variables (such as volume share, value share and weighted.

Recruited business worth PKR 1 million from renowned designers from India, Pakistan and UAE for the Indo-Pak fashion show titled “LUX Presents Kya Dilli, Kya Lahore” which took place in Lahore in March 2016.Devised a plan to increase sales by saving cost and attracting the low-scale exhibitors which gave an incremental earning of Rs. 1.5 lac.Managed.

Karachi, Pakistan.

Interacted with special athletes on a weekly basis and learned sign language. Organized a ‘send-off reception’ for the athletes to the World Games 2015 in LA.Worked on sponsorship proposals for the grand fundraiser play “Kiski Topi Kiske Sar”.

Bachelor’S Degree, Business Administration

Activities and Societies: Teaching Assistant - Principles of Marketing IBA Dramatics Society IBA 60th Anniversary Celebration Dinner.

High School, Science

Activities and Societies: Vice President of the Student Government CEO Nixor Productions (Dramatics Society).