Working in both digital and traditional art mediums including pen and ink, pastels, water color and acrylic. f

An award-winning, highly accomplished creative director, web developer and graphic designer with over 25 years of experience across multiple industries. Successfully manage multiple complex design projects while simultaneously adhering to established budgets and timelines. Innovative, strategic and multi-disciplinary Brand Designer. Exceptional leadership skills allow me to train, manage, and assign workflow for high-performing, cross-functional creative teams. Well-versed in all aspects of business management, from sales and marketing to client relations and operations management. Possess boundless enthusiasm and creativity. Excel in team-oriented, collaborative work environments.• Consult with clients to develop website requirements.• Design, code and maintain robust websites that meet stated goals and requirements.• Lead, inspire, nurture and direct a design team.• Ability to work independently and as a member of a team, meeting objectives and deadlines• Keen attention to detail.• Ensure the final execution of work meets the client’s standards and expectations.• Train clients in CMS and WordPress sites.• Develop concepts and mock-ups using Adobe Illustrator, Sketch and SketchUpWeb & Graphic Design, Strategic Marketing, Team Leadership, Content Development, Creative Direction, Project Management, Client Relationship Management, Needs Analysis Reports, Social Media Marketing, Industry Trend Analysis, Cross-Functional Collaboration, Team Building.We offer:• Website/WordPress design, and development• Digital communications• User interface designs for web applications• Mobile web sites• Brand development• Quality photos for print and web• Advertising and marketing packages• Photography/videography• Print publications, advertising, and marketing collateral• Package design• Signage design

Work with cross-functional and interdepartmental teams to design print and digital ads, logos, brochures, maps and website marketing materials.• Develop county tourism brand identity and ensure adherence to brand standards while overseeing brand extensions and modifications.• Provide photography for marketing materials, trade-show graphics, web sites, videos and social media outlets.• Create and update Giles County’s seven responsive and dynamic websites. Backup and keep software, plugins, and server security updated.• Setup and maintain social media channels.• Work closely with the tourism director to research new marketing venues for the county.• Work closely with the administration and their partners on various regional campaigns.• Provide one-on-one education to admins to learn how to perform updates using their CMS while offering phone and email support.• Produce and direct video/multimedia web products that are used for promotion, tourism and other outreach purposes for Giles County.• Attend functions and events to digitally record and archive key places, people and assets in both photos and video.• Write proposals and recommendations on software, hosting, equipment and advertising venues.Photos: http://amoody.smugmug.com/Landscapes/Giles-CountyWebsite: http://www.gilescounty.org

Identify opportunities to amplify the brand experience, build awareness, and build a consistent brand voice across digital, print, and social media. • Collaborate with management, sales and R&D teams to design engaging graphics and marketing collateral, including packaging, signage, labels, ads, and print publications, that increase brand and product awareness. • Create graphics focused on the DIY segment for placement in Lowe’s and other industry leading hardware stores across the United States.• Solicit customer feedback, identifying customer needs, and developing a comprehensive marketing strategy to meet those needs.• Write engaging content for social media outlets.• Perform post-implementation analyses of marketing programs to identify methods of improving marketing effectiveness.• Use systematic strategy for successful content marketing.• Facilitate strategic planning for new product launches based on in-depth competitor and market analysis.• Film, direct and develop engaging videos that introduce/educate consumers on M-Rock products which are used by distributors as a main marketing tool.• Provide sales team with engaging PowerPoint presentationhttp://www.m-rockstone.com

Sold company in 2018.Blue Ridge Mountain Adventures was the reworking of Blue Ridge Highlands.org which I started 5 years ago. After several years of running that site profitably and marketing my clients successfully, I decided to revamp, redirect and re-market it under a new name that more closely depicts what the site is about.• Development, design and marketing of regional tourism website.• Manage brand development, web site traffic growth for adventure tourism based businesses.• Market counties, towns, state parks and businesses via digital communications, social media outlets, business-to-business introductions, itineraries and events.• Place online ads and track the performance of those ads to insure clients get the highest return on their investment. Adjusting and changing the location of ads for higher visibility when needed.• Develop marketing plans & strategies for clients who are interested in a “Partnership” venture with BRMA.• Travel to meet face-to-face with the staff and owners of businesses, enabling us to help promote each business with confidence and knowledge.http://www.blueridgeadventures.org

Designer of new 30 room boutique lodge & resort. Eagle Ridge was being designed as a destination resort utilizing and promoting all of the natural resources and outdoor adventure that the region offers. Five-star lodge and restaurant. Designed in SketchUp2018. Developed and designed the business plan, logo, hotel plan, interior design and landscape design.

Traveling and photographing in the Roanoke Valley for Virginia/Roanoke Business Magazine. Editorial photos have appeared as cover shots, spreads, full page, 1/2 and 1/4 pages. Photos have included portraits, casual shots of business teams and leaders, buildings, VT tailgating, events and interiors of hospitals and businesses.Giles County photography has included over the years, shots of the countryside, people, events and places for use in marketing and tourism.http://amoody.smugmug.com/

Publications Division. Highly recognized for performance excellence for two complete overhauls of the online versions of their seven print magazines. Actively participated in strategic and conceptual brainstorming sessions with department heads and leaders.• Collaborated, communicated, and engaged with cross-functional and interdepartmental teams to design trade show graphics, collateral material, website marketing and communications, including creative, digital, corporate communications. • Digital project manager, web developer for ShootingIllustrated.com, online forum, and blog working in close partnership with the NRA Publications Department and Shooting Illustrated staff.• Redesigned and produced over 300 engaging e-commerce newsletters and direct mail pieces increasing online sales for Membership Division.• Project manager/coordinator for redesign of six Membership Division product catalogs. Scheduled/directed photo shoots, created studio sets, provided design and layout, print production, cost, and color management.