Alisha Mathur Email & Phone Number

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Gurugram, Haryana, India

- Represented the company & US based clients by building a social media presence to help drive company’s and client’s business. I was the only SPOC for the Cosentus marketing team in the US.- Responsible for running advertising campaigns and driving engagement by creating high-quality original content as well as engaging co-branded marketing campaigns.- Responsible for scaling the brand and company awareness through various social media channels and creating social media strategies.- Supervised a team of 5 copywriters and designers and ensuring timely deliveries to the US clients and teams.

Gurgaon, India

*SWISS International Airlines: - Managed a community of 1M+ Facebook followers with always-on calendar plans & developing unique content to drive engagement.- Responsible for digital media contests, on-ground activation for Fête des Vignerons Festival’19 #20SaalBaad contest along with the daily promotions at The Whisky Samba & The Wine Company in Cyber Hub Gurugram.- Responsible for annual strategy 2020, topical social engagement campaigns, collaboration with influencers for campaign amplification & paid media campaigns for brand awareness and flight bookings.*Lufthansa Airlines:- Influencer campaign and on-ground Elevator Pitch Contest for Lufthansa Startup Expo4’19. *ITC Hotels, Mashobra:- Developed social media strategy & content for ITC Hotels.- Launched the brand on all platforms and managed end-to-end, social media campaign led microsite & topical digital engagement campaigns for brand awareness and hotel bookings.

Gurgaon, India

- Managed a community of 500K+ Instagram followers with always-on calendar plans & developing unique content to drive engagement.- Responsible for building the social media presence for Zomato UAE (Dubai). I was the only SPOC for the Zomato Dubai marketing team.- Handled Zomato Gold events pan India single handedly, launched ‘The Golden Act’ with 100 artists and 400+ events in India across all social media platforms.- Launched Zomato Piggybank, distributed food in Delhi to the needy on Zomato’s 10th year anniversary.

Gurgaon, Haryana, India

- Responsible for all commercial, brand-led aspects of digital media and integrated media campaigns, platform management, topical digital engagement campaigns.- Developed new social strategy for 2017 for British Airways. I was the only SPOC for the British Airways London marketing team.- Handled Auto Expo’16 for BMW India & BMW India Trade Fair’16 on digital and on-ground where it was the most talked about brand.- Other brands that I worked on: MINI Cooper India, Dabur (all brands) and Canon.

Gurgaon

- Responsible for marketing campaigns and day-to-day activities, topical digital engagement campaigns, handled Mr. Sub pitch and won the business.- Developed new social strategy for Malaysia Airlines. I was the only SPOC for the Malaysia Airlines Malaysia marketing team.- Other brands that I worked on: Coca-Cola, Thums Up, Dish TV, Lava Mobiles, Malaysia Airlines and Bombay Dyeing.

Pg Diploma, Advertising And Marketing

Bachelor’S Degree, B.A Programme

Education record