Alisha Robinson Email & Phone Number

Phoenix, Az, Us

Palo Alto, California, United States

- Managed and wrote content for various channels, including blog posts, social media updates, email newsletters, and website copy.- Created a new AI-driven email nurture process that streamlined campaign development by 50%. This initiative led to a 35% higher open rate and a 10% enhancement in overall ROI. - Worked in partnership with in-house and external creative teams to create thought-provoking content.- Collaborated on content development roadmap to maximize the use of high-value content pieces in brand awareness campaigns.

Palo Alto, California, United States

- Managed the execution of industry-leading reports by working with cross-functional teams to deploy deliverables, including creating project plans, reporting to stakeholders, working with external vendors, and identifying and resolving potential obstacles.- Produced, edited and reviewed content pieces such as abstracts, landing pages, video scripts, email, web and social copy, banner ads and data sheets.- Maintained content repository for field sales teams (Smartsheet).

Phoenix, Arizona

• Creates content to help multiple audiences understand the IT security landscape from the network to the endpoint.• Develops content to promote and build awareness of Tech Data Cyber Range for resellers and solution providers.• Manages operational and logistical elements of in-person and online virtual industry events.• Supports sales efforts through development of marketing assets and training modules.• Collaborates with internal departments including sales, engineering, finance and communications to drive product success.

Phoenix, Arizona

• Composed communication materials for internal and external use, in the form of newsletters, blogs, web copy, executive communications, business success stories and powerpoint presentations.• Collaborated with business leadership and peers on various content creation projects to strengthen company identity and strategy.• Developed and managed multi-department content for global digital message boards increasing employee engagement, inclusion and morale.• Managed AV for monthly managers and quarterly employee town hall meetings.

Tempe, Az

Over 6 years of progressive experience within various roles at Avnet. • Responsible for managing 60+ brand marketing campaigns for vendors, such as VMware, IBM, HPE, Riverbed, NetApp and others.• Collaborated with vendors, business partners and internal resources to execute marketing initiatives generating $151M+ in new revenue.• Worked with third party vendors to supply BANT qualified marketing campaign leads to partners for sales opportunities.

Phoenix, Az

• Managed over 900+ customer accounts and contracts for Sales Department• Tracked all capital dollar projects from initial pre-lien to project completion and lien release• Responsible for migrating all commercial HVAC accounts to new platform after company merger

Tempe, Az

• Coordinated and planned meetings and corporate events• Implemented more efficient data system reducing retrieval/research time of pertinent client information by 35%• Designed and managed virtual library providing field marketing teams with convenient access to important business materials while in the field• Provided high level support to field executives as well as in-house staff