Alisha Dsouza Email & Phone Number

Victoria, British Columbia, Canada

- Create and execute annual marketing and communication plans to support the College's goals in reputation, recruitment, and revenue.- Develop strategic marketing plans for multiple schools, departments, and functions within a college-wide framework. This includes research, promotions, media relations, communications, and success assessment.- Actively participate in recruitment events, such as Open House, coordinate participation in career and education fairs, and engage in high school liaison activities.- Respond to media inquiries; develop and coordinate the implementation of strategies and actions that result in increased awareness of and support for the college.- Research, write, edit, and produce publications for internal and external audiences like the annual accountability report- Lead social media content creation, strategy, and management. Oversee digital advertising efforts, including Meta and Facebook ads.- Led the implementation and training of a new digital screen software called Telemetry across the campus.

Victoria, British Columbia, Canada

- Liaised with the College’s communication and marketing team to create and execute an annual marketing plan.- Developed, updated, and maintained a variety of internal and external publications - print and digital.- Researched, wrote, and published student success stories and other press releases.- Led department events such as orientations, information sessions, seminars, workshops, education/career fairs, college-wide/cross-departmental events, awards, and ceremonies, as well as other multi-task projects.- Introduced a project management process for the smooth functioning of ongoing projects and campaigns with staff across portfolios - Communicated CareerLabs services in a positive and authentic way by developing a creative and engaging social media strategy.- Develop marketing material using Adobe Creative Suite and Canva as well as update the department website using WordPress and HTML.

Victoria, British Columbia, Canada

•Created and coordinated all digital and print communications such as email, direct mail and the website, and was responsible for the Casinos online presence.•Developed and maintained a database of our members •Coordinated logistics, marketing and promotional activities for all community sponsored events such as Street Teams and the local Golf Tournaments.•Created marketing promotions schedule, and posters for site display and team member communications.•Ordered all sponsorship, donation in-kind or silent auction items for all community events.•Acted like a liaison within Elements Casino, Victoria’s departments and between other casinos and their departments

Victoria, Bc

• Oversee the planning, staffing and implementation of projects• Coordinate work with designers, copywriters, developers, strategists to create great projects on time and on budget• Prepare reports from trends, and activities through research, data gathering and analytics information management• Support the creation and scheduling of marketing and communication campaigns• Develop and Implement social and advertising strategy for both internal and external stakeholders• Execute paid social media advertising using Google ads and Facebook• Execute keyword capture for driving traffic and monitor campaigns• Help shape processes that improve results and increase work efficiencies.

Victoria, British Columbia, Canada

My responsibilities included:• Coordinating and advertising fundraising activities and events aimed at faculty, staff and students • Preparing media releases, drafting campaign letters, emails, and designing posters• Developing social media strategies and maintaining the Campaign SharePoint site• Organizing and taking minutes at Committee meetings• Acting as a primary point of contact

Victoria, British Columbia, Canada

My job roles included:Providing tailored solutions to clients based on their needs and their lifestylePitch products to clients and assisting them in signing a contract with Virgin Mobile Cross-selling products based on the client’s needs by asking the right lifestyle based questions.Helping the client find a complete solution not just for themselves but for the entire family by adding them to the plan too. Pro-actively calling leads to update them on ongoing promotions to increase revenue, inbound calls and selling products and services over the phone through In store Pick Ups to clients who couldn’t come to the store due to the pandemic SPC (Smart phone care) Ambassador: Ensured we were up-selling to clients by adding insurance for their plans and phone. Trained my team to ensure their pitch suited the client needs and I was able to move the store’s SPC target from 30% to 80% within a few months Meeting daily targets and exceeding my targets. My year to date numbers have been consistent between 110% - 145% to target Top Performers: Virgin Mobile runs a monthly Top Performers contest across BC every month, I won the Top Rep of the month more than 10 times.Being a team player and collaborating with my team to offer quality service

Victoria, British Columbia, Canada

My responsibilities included:• Developing and managing web presence, including the Facebook account and other social media business accounts such as Instagram, Yelp and TripAdvisor.• Executing events, building interesting content and interacting with the audience by responding to their questions and comments.• Building marketing collaterals (Presentations, Brochures, Take-out menus etc.)• Demonstrated that customers come first by serving them with a sense of urgency. • Inquired about guest satisfaction, anticipated additional needs and happily fulfilled requests.

Mumbai Area, India

As a Country Manager for market programs - Brazil, Spain, and Russia, My job roles included: ● Business Growth Strategies for Upcoming Markets ● Marketing for White-labelled clients with over $5 Million+ Revenue impact ● Handling Marketing for Global events like RCHC and India wide events like Crtl+f5 ● Designing Campaigns and Market Strategy at a more Revenue impacting level ● Working closely with Google Analytics and Understanding/Defining spends on programs ● Conceptualizing and executing promotions to increase business in the assigned market ● Creating marketing content and updating the website, blogs, forums, and social media of the assigned market ● Conducting market research studies and competitor analysis ● Administered the website resulting in increased web presence and revenue generation.● Email Marketing to existing and potential clients in these markets ● Collaborating with our in-house designers and building marketing collaterals

Mumbai, India

Worked as a member of the Field Marketing Team and helped increase visibility and sales of the brand by planning, marketing and expanding customer networks.My responsibilities included:• Targeting new and infrequent consumers through charming and light-hearted interactions• Maximizing product trial and leaving attendees with a positive brand experience at Red Bull events and selected 3rd party events• Understanding the product portfolio and proactively communicating product functionality, efficacy, and benefits• Confidently and reactively answering any product or brand questions and concerns from consumers• Tracking consumer feedback and concerns about the product and usage and providing insights to the manager• Finding new and creative ways of reaching consumers at the right time and collaborating with manager and team members to bring ideas to life

Mumbai, India

Worked as an intern and developed interesting content and assisted in driving traffic towards the JBL webpage.

Mumbai. India

Worked with DDB Mudra to help reposition the brand ‘Clean and Clear’ by conducting Market Research and helped designing the advertising campaign.

Mumbai, India

Worked on organizing and promoting the ‘Be on V’ a script writing workshop organized by channel V. Marketed it through various social media platforms and word of mouth promotions,ensuring maximum participation.

Mumbai, India

Created awareness for Vogue Eyewear on various social media platforms by conducting twitter competitions and posting interesting updates on other social media platforms.

Post Degree Diploma, Business Administration - Marketing

Bachelor’S Degree, Mass Communication/Media Studies

Activities and Societies: Nature Club

High School, Arts, A