Alisha Johnson Email & Phone Number

Woodbury, Minnesota, United States

Alisha Johnson is an industry leading marketing, sales and operations executive in the financial services industry. She is currently Chief Growth Officer at Ideal Credit Union. Ideal Credit Union is ranked among the top ten credit unions in Minnesota, with six branches across the Twin Cities and nearly a billion in assets. As Chief Growth Officer, Johnson is leading Ideal Credit Union into the next phase of strategic growth developing new opportunities and services for Ideal’s members. As Chief Growth Officer, Johnson leads the development, communication and implementation of effective growth strategies and processes. She drives future product innovation and go to market strategy to optimize revenue growth. She leads the strategic plan to grow existing markets and increases lead generation through all delivery channels and strategic metric measurement. Johnson also leads brand awareness and community engagement around membership in credit unions and living the Ideal Life.

Woodbury, Minnesota, United States

Lead the planning, developing, implementing and monitoring the overall marketing, sales strategies and operations for Ideal Credit Union. Responsible for development and monitoring for budget and sales goals, compliance, market research, pricing, product development, marketing communications, advertising and public relations along with lead generation and tracking. Lead several business operations teams including Marketing, Reporting/Business Intelligence, Branches, Branch Operations, Business Banking, and the Wealth Advisors Investment area.

Driver of strategic development and management of operating units including branch operations, contact center, wealth management, business development, member relations and marketing. Included in the EVP of Operations role is responsibility for ensuring that professional business relationships are established and maintained with members, strategic vendors, the business community and trade organizations

Woodbury, Mn

Lead business teams responsible the delivery of marketing, sales and service through all channels - Branch, Call Center, Outbound TeleSales, Indirect Business Development, Electronic Branch and Mobile. Ensuring consistency with PCU's mission, markets served, policies and member communications while continuing to drive PCU's competitive position in the marketplace.

Elevate and drive PCU's competitive position in the market, consistent with the credit union mission and values; develop objectives, policies and programs for marketing, member communications, and public relations activities; plan, lead and coordinate the efforts of marketing and sales toward the accomplishment of overall objectives; supply advice and assistance to the other operating units within the organization.

Provide small to medium-sized financial services organizations with expert advice in strategic marketing and communications, brand management, strategic planning, lead generation and sales management.

Active member of executive management team. Responsible for all marketing activities, including: the development of marketing plans, the development of annual marketing goals and objectives, management and development of annual marketing budget, coordination of all advertising activities and monitoring of advertising effectiveness, oversight of market research activities, coordination and implementation of new product development activities, database marketing activities including direct mail programs, development of programs to enhance communications with employees and customers, in addition to responsibility for press and public relations

Master Of Business Administration, Marketing

Diplomas In, General Banking, Consumer Credit, Commercial Lending

I have attended and continue to attend seminars and educational courses in the areas of general banking, marketing, public relations.

Graduate With Honors

Bachelor Of Arts, Business Administration - Marketing Management