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Alisha Johnson is an industry leading marketing, sales and operations executive in the financial services industry. She is currently Chief Growth Officer at Ideal Credit Union. Ideal Credit Union is ranked among the top ten credit unions in Minnesota, with six branches across the Twin Cities and over a billion in assets.Provide leadership and direction in order to ensure that Ideal Credit Union is accomplishing its goals by:-Designing and implementing business strategies, plans and procedures-Setting comprehensive goals for performance and growth-Establishing guidelines and best practices that promote company culture and vision-Overseeing daily operations of the company and the work of executives (Marketing, Branch, Contact Center, Business Intelligence/Reporting, Investment Area.)-Leading employees to encourage maximum performance and dedication-Evaluating performance by analyzing and interpreting data and metrics-Managing relationships with partners/vendorsExtensive experience in Marketing and Communications, Strategic Planning, Budgeting, Product Development, Project Management, Public Relations, Database Marketing, Media Relations, Market Research, Branding, Direct Marketing, Goal Setting, and Sales Management Professional demeanor: motivated, proactive, effective as both an independent worker and as a “team player”, willing to take initiative, excellent training and speaking skills, organized, able to deal with ambiguity, and ability to learn new information and skills quicklySpecialties: advertising, banking, budgeting, credit, database marketing, direct mail, e - commerce, executive management, market planning, market research, marketing, merchandising, negotiation, new product development, press releases, project management, public relations, public speaking, sales, search engine optimization, seminars, supervisory skills, time management, web site production,
Ideal Credit Union
View- Website:
- idealcu.com
- Employees:
- 141
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Chief Growth OfficerIdeal Credit Union Jul 2021 - PresentWoodbury, Minnesota, United StatesAlisha Johnson is an industry leading marketing, sales and operations executive in the financial services industry. She is currently Chief Growth Officer at Ideal Credit Union. Ideal Credit Union is ranked among the top ten credit unions in Minnesota, with six branches across the Twin Cities and nearly a billion in assets. As Chief Growth Officer, Johnson is leading Ideal Credit Union into the next phase of strategic growth developing new opportunities and services for Ideal’s members. As Chief Growth Officer, Johnson leads the development, communication and implementation of effective growth strategies and processes. She drives future product innovation and go to market strategy to optimize revenue growth. She leads the strategic plan to grow existing markets and increases lead generation through all delivery channels and strategic metric measurement. Johnson also leads brand awareness and community engagement around membership in credit unions and living the Ideal Life. -
Chief Marketing And Sales OfficerIdeal Credit Union Dec 2020 - Jul 2021Woodbury, Minnesota, United StatesLead the planning, developing, implementing and monitoring the overall marketing, sales strategies and operations for Ideal Credit Union. Responsible for development and monitoring for budget and sales goals, compliance, market research, pricing, product development, marketing communications, advertising and public relations along with lead generation and tracking. Lead several business operations teams including Marketing, Reporting/Business Intelligence, Branches, Branch Operations, Business Banking, and the Wealth Advisors Investment area. -
Executive Vice President OperationsIdeal Credit Union Jul 2016 - Dec 2020Driver of strategic development and management of operating units including branch operations, contact center, wealth management, business development, member relations and marketing. Included in the EVP of Operations role is responsibility for ensuring that professional business relationships are established and maintained with members, strategic vendors, the business community and trade organizations -
Senior Vice President - Marketing, Sales And ServiceIdeal Credit Union Aug 2012 - Jul 2016Woodbury, MnLead business teams responsible the delivery of marketing, sales and service through all channels - Branch, Call Center, Outbound TeleSales, Indirect Business Development, Electronic Branch and Mobile. Ensuring consistency with PCU's mission, markets served, policies and member communications while continuing to drive PCU's competitive position in the marketplace. -
Vice President, MarketingPcu Postal Credit Union May 2010 - Aug 2012Elevate and drive PCU's competitive position in the market, consistent with the credit union mission and values; develop objectives, policies and programs for marketing, member communications, and public relations activities; plan, lead and coordinate the efforts of marketing and sales toward the accomplishment of overall objectives; supply advice and assistance to the other operating units within the organization. -
Board Of DirectorsHighland Friendship Club 2002 - Dec 2012
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PresidentA. Johnson Marketing, Llc. Oct 2009 - May 2010Provide small to medium-sized financial services organizations with expert advice in strategic marketing and communications, brand management, strategic planning, lead generation and sales management.
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Senior Vice President - Chief Marketing OfficerHighland Bank Dec 2000 - Oct 2009Active member of executive management team. Responsible for all marketing activities, including: the development of marketing plans, the development of annual marketing goals and objectives, management and development of annual marketing budget, coordination of all advertising activities and monitoring of advertising effectiveness, oversight of market research activities, coordination and implementation of new product development activities, database marketing activities including direct mail programs, development of programs to enhance communications with employees and customers, in addition to responsibility for press and public relations -
Board Of DirectorsMinnesota Bankers Association 2005 - 2008
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MemberBank Marketing Association 1989 - 2003
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Vice President - Director Of MarketingSignal Financial Corporation (Formerly United Community Bancshares) Jan 1997 - Nov 2000
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Vice President - Director Of MarketingSignal Financial Corporation 1996 - 2000
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MemberFinancial Women International 1989 - 2000
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Vice President, Director Of MarketingSignal Bank Jan 1996 - Jan 1997
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Assistant Vice President, MarketingSignal Bank Jan 1994 - Jan 1997
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Marketing OfficerSignal Bank Jan 1991 - Jan 1994
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Marketing RepresentativeSignal Bank Jan 1989 - Jan 1991
Alisha Johnson Skills
Alisha Johnson Education Details
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Marketing -
American Institute Of BankingGeneral Banking, Consumer Credit, Commercial Lending -
Aba School Of Bank Marketing And ManagementGraduate With Honors -
College Of St. ThomasBusiness Administration - Marketing Management
Frequently Asked Questions about Alisha Johnson
What company does Alisha Johnson work for?
Alisha Johnson works for Ideal Credit Union
What is Alisha Johnson's role at the current company?
Alisha Johnson's current role is Chief Growth Officer, Ideal Credit Union.
What is Alisha Johnson's email address?
Alisha Johnson's email address is aj****@****lcu.org
What is Alisha Johnson's direct phone number?
Alisha Johnson's direct phone number is +165177*****
What schools did Alisha Johnson attend?
Alisha Johnson attended University Of St. Thomas, American Institute Of Banking, Aba School Of Bank Marketing And Management, College Of St. Thomas.
What skills is Alisha Johnson known for?
Alisha Johnson has skills like Direct Marketing, Marketing, Banking, Strategic Planning, Strategy, Email Marketing, Leadership, Business Development, Management, Lead Generation, Direct Mail, Market Planning.
Who are Alisha Johnson's colleagues?
Alisha Johnson's colleagues are Liz Fleischhacker, Holden Todd, Tiffany Bisel, Jill Robiller, Cameron Chermak, Shannon Butler, Jan Leppla.
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