Alisha K. Email & Phone Number

Dallas, Tx, Us

Dallas, Texas, United States

- Provided strategic and creative direction to Sales and Creative committees to execute In-Store Events and Pop-Up Shops across the country, driving over $700k in incremental sales- Managed paid advertising/SEO partners, resulting in a 42% increase in first-page Google placements- Supported implementation of the company’s first CRM system (Salesforce) by identifying any information gaps and important data reports needed and ensuring the program was built for The True Gem’s process-Developed company calendar and roadmap yearly, strategically placing product launches, promotions, and events to maximize revenue-Managed product launches and promotions with weekly meetings, organizing deadlines, reviewing marketing materials, and hosting retrospectives- Oversaw and effectively managed the department budget while maintaining a regular partnership with the Director of Finance - Developed and maintained extensive libraries of company-wide training materials, resulting in cohesive and consistent education- Composed and maintained answers to company FAQs for the Sales, Client Care, Operations and Social Media departments to ensure our client-facing teams followed brand messaging- Planned and executed a spend-based loyalty program, resulting in over 2,800 new members- Led multifaceted photoshoot coordination, overseeing talent, pre-production, on-set activities, and post-production to be on brand and high quality content- Directly managed the philanthropic relationship with VOW for Girls, ensuring regular financial and promotional support resulting in over $8,000 in donations- Developed the company’s Ambassador Program, a platform designed to amplify diverse voices, resulting in elevated brand authenticity while serving as a catalyst for driving the fine jewelry industry towards inclusivity

Bachelor Of Fine Arts (B.F.A.)

High School Diploma